Youthquake

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Youthquake
Decade of origin	1960s
Key motifs	unfitted silhouette comfortable clothing
Key values	rejection of "the establishment" an individual style
Related aesthetics	Hippie Mod Teddies

Youthquake is an aesthetic movement that launched into the mainstream with the popularity of the fashion model Twiggy in the 1960's. The trend reflected and was fed by the emerging "teen" identity, a distinction between child and adult that began as a marketing tool in the post-war economic boom of the 1950's. The style was in some ways a natural evolution of Mod fashion of the late 1950's and early 1960's, combining the geometric, sleek aesthetics inspired by art deco. Makeup style combined the heavy eye makeup of Mod paired with a nude lip and blush applied to round out the face. The style was also defined by a very short pixie cut/bob, often very light blonde. The makeup/hair combination is generally attributed to Twiggy and can be seen in various movies and television of the period. The ideal body shape was extremely thin and rectangular, with short dresses and baby-doll tops. It was meant to romanticize youth, with many models looking "childlike" or being compared to dolls.

References

• http://sites.fitnyc.edu/depts/museum/Youthquake/default.htm
• https://en.wikipedia.org/wiki/Youthquake_(movement)
• http://bevier-collection.museum.state.il.us/content/1960-1968-youthquake
• https://fashion-history.lovetoknow.com/fashion-clothing-industry/fashion-designers/youthquake-fashions