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This article is part of a series on the Frutiger Family

Vectorflourish is a parent-name that refers to two sub-aesthetics known as Vectorbloom and Vectorgarden. These aesthetics are both characterized by their use of vectors, flourishes, flower patterns, occasional vague nature iconography, and abstract imagery. These two aesthetics are separated by the fact that Vectorbloom tends to have very intricate, and sometimes psychedelic designs that occasionally incorporate pseudo-3D. Vectorgarden designs on the other hand, are usually a lot more simplified and were commonly used for children’s marketing during the Late-2000s/Early-2010s, as well as being related to aesthetics like Frutiger Metro.

Vectorbloom[]

Vectorbloom is a Vectorflourish sub-aesthetic that rose to popularity during the Early-2000s and maintained its popularity into the Early-2010s. It coexisted alongside contemporary aesthetics such as Frutiger Aero and Frutiger Metro. Common characteristics of Vectorbloom are based around the use of flowers, flourishes, and occasionally animals, on exclusively flat, yet maximalist patterns that contain flat colors and gradients. Vectorbloom takes inspiration from 1960s psychedelic graphic designs and the early styles of Art Nouveau.

History[]

For more information, see: Frutiger Aero and Frutiger Metro

Vectorbloom is an aesthetic that rose to popularity during the Early-2000s, coexisting with aesthetics such as Frutiger Aero and Frutiger Metro. Vectorbloom maintained its popularity into the Early-2010s, until it was largely phased out of popularity.

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Visuals[]

Common characteristics of Vectorbloom are based around the use of flowers, flourishes, and occasionally animals, on exclusively flat (although pseudo-3D on occasions), yet maximalist patterns that contain flat colors and gradients. These are made by using digital graphic tools, which enables designers to manipulate images and forms, creating a more intricate and blooming-like pattern, similar to Vectorgarden and Frutiger Metro, however, Vectorbloom’s visuals tend to be more mature, and typically not as saturated. Vectorbloom designs are also rescaled and reprinted for interior design, as demonstrated by some of the works made by Katrin Olina, as well as for UI, logos, packaging, advertisement, and other means.

Media[]

Music[]

Games[]

  • Lumines (2004)
  • Feel the Magic: XY/XX (2004)
  • The Rub Rabbits (2005)
  • PixelJunk Eden (2008)
  • Child of Eden (2011)
  • Ibb & Obb (2013)
  • Hohokum (2014)

Shows[]

  • Pimp My Ride (2005)
  • Ayakashi: Samurai Horror Tales (2006)
  • Mononoke (2007)
  • Stoked (2009-2013)
  • Ever After High (2013-2018)

Gallery[]

Vectorgarden[]

Vectorgarden (also known as Floral Metro or Frutiger Floral) is a subgenre of Vectorflourish, Frutiger Aero, and Frutiger Metro. It is characterized by minimalist abstract flourish patterns, flowers, auroras, butterflies, bubbles, as well by the heavy use of gradients, transparent, and glossy textures. Vectorgarden was popular between the Mid-2000s and Early-2010s, sharing a lot of overlap with Frutiger Aero since they share many of their visual motifs such as humanism, nature, auroras, and glossy textures. Frutiger Metro embodies many of these motifs, and also shares one of Vectorgarden's core characteristics of being used in an exclusively flat, maximalist style.

Visuals[]

Vectorgarden is characterized by minimalist abstract flourish patterns, flowers, auroras, butterflies, bubbles, as well by the heavy use of gradients, transparent, and glossy textures. Vectorgarden's color scheme typically consists of a bright monochromatic or two-toned color palette, contrasted with white. Vectorgarden was utilized in branding, stock images, and architecture, to give a sense of comfort, lightness, softness, vibrancy, and familiarity. The difference between Vectorgarden and Vectorbloom is that Vectorgarden has a more minimal and soft visual style, while the other aesthetic is visually more complicated and "psychedelic". Vectorgarden and Frutiger Aero share a lot of overlap since Vectorgarden share many of their visual motifs such as humanism, nature, auroras, and glossy textures. Frutiger Metro embodies many of these motifs, and also shares one of Vectorgarden's core characteristics of being used in an exclusively flat, maximalist style.

Media[]

Music[]

Movies[]

  • 13 Going on 30 (2004)
  • The Barbie Diaries (2006)
  • Barbie: Mariposa and her Butterfly Fairy Friends (2007)
  • Bratz Girlz Really Rock (2008)
  • Barbie: Thumbelina (2009)

TV Shows[]

  • Winx Club (2004-2019)
  • Polly Pocket (1989-present)
  • Littlest Pet Shop (2012-2016)
  • Violetta (2012-2015)

Toys[]

  • Diva Starz (Dolls) (2000-2004)
  • Fijit Friends (Interactive Robots) (2010-2013)

Gallery[]

References[]

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