VSCO is a family of aesthetics named in reference to a photography app called VSCO (formerly known as VSCO Cam), created by Joel Flory and Greg Lutze in 2011. VSCO gained prominence with its in-app suite of features that allow users to edit with preset filters and tools. Since its rise in popularity, the VSCO aesthetics have rolled over into other platforms.
VSCO Girl[]
VSCO Girl is a term originating in Summer, 2019, based on the photography app VSCO. Although the subculture itself did not originate from the app, the two are related somewhat. VSCO girls often use the phrases "and I oop" and/or "sksksksk" and are often compared to E-Girl (though aesthetically speaking, the two are opposites). The fashion is described as preppy but laid-back. They're also associated with Hydroflasks (a type of reusable water bottle), Polaroid cameras, TikTok, and the "save the turtles" movement.
Fashion[]
VSCO Girl style consists of scrunchies, Fjällräven Kånken backpacks, oversized shirts, Nike shorts, and the often judged combination of sandals and socks. Then again, individuals associated with this style also frequently wear Vans, Crocs, and Birks. They seem to be stereotyped, with people imitating them on the app TikTok. Common phrases they have are 'save the turtles', 'and I oop', the phrase popularized by drag queen and RuPaul's Drag Race contestant, Jasmine Masters, and 'sksksksk'.
They are also known to have a Hydroflask, and also have a Jeep. Additionally, they also own shell necklaces and will sometimes wear a tube top and jean shorts along with some friendship jewelry. Hobbies they are known to do are trampolining, sleepovers and are almost always at Starbucks. Their hairstyles are mostly known to be a messy bun.
Other items involved in the aesthetic include:
- Mom jeans
- Lululemon and other activewear
- Friendship bracelets
- Brandy Melville clothing
- Puka shell necklace or bracelets
- Star necklace
- Glossier products / Burts Bees
- Mario Badescu (especially the rose water facial spray)
- Vans (especially checkerboard patterns)
- Airpods
- Striped shirts
- AirForce Ones
- Beaded jewelry
- Nike socks
- Hydroflask (usually covered in stickers)
- Metal or paper straws
- Scrunchies
- College sweatshirts
- Pura Vida
- Polaroid or Fujifilm cameras
- Champion
- Sherpa jackets
- Oversized basic T-shirts
- American Eagle
- Apple products (especially AirPods)
- Rings
- Minimal makeup
- Crocs
- Birkenstocks
- Anklets
- Fjällräven Kånken backpack
- Butterfly hair clips
- Lip balm
- Messy hair
- Laptops covered in stickers (usually Macbooks)
- Crop tops (usually Brandy Melville)
- Shorts (especially Lululemon or Levi's)
- Adidas
- Pink nails
- Starbucks
- Phone stickers
- Funky sunglasses
Values[]
- Positivity
- Creating a positive online environment
- Being eco-friendly
- Positivity
Activities[]
- Taking pictures of the sunset
- Body painting
- Parking Spot painting
- Covering all your plain belongings in DIY or Redbubble stickers
- Hanging at the beach
- Covering your room walls in aesthetic Polaroids and postcards
- Skating
Music[]
- "I'm Yours" by Jason Mraz
- "Island in the Sun" by Weezer
- “Tongue Tied” by Grouplove
- “Sunflower” by Post Malone and Swae Lee
- “Here Comes the Sun” by The Beatles
- “Riptide” by Vance Joy
- “Pumped Up Kicks” by Foster The People
- “Electric Feel” by MGMT
- “Island in the Sun” by Weezer
- “Banana Pancakes” by Jack Johnson
- “I Like Me Better” by Lauv
VSCO Boy[]
VSCO Boy is an aesthetic that involves a person (preferably male) who uses the app VSCO, the male counterpart to VSCO girls, or an ideal VSCO boyfriend. It involves riding a skateboard, wearing Vans sneakers, and having a Hydroflask with a bass pro hat and long hair. An example of a VSCO boy is Boaz Omunga.
Fashion[]
TBA
Music[]
- "Somebody Else" by The 1975
- "Loving is Easy" by Rex Orange County
- "Bags" by Clairo
- "ILYSB" by LANY
- "The Less I Know the Better" by Tame Impala
- "Ocean Eyes" by Billie Eilish
- "My Kind of Woman" by Mac DeMarco
- "Mariners Apartment Complex" by Lana Del Rey
- "Self Control" by Frank Ocean
- Tyler, the Creator - "See You Again" by Tyler, the Creator
Dark VSCO[]
Dark VSCO is an aesthetic that is similar to VSCO Girl but is more mature and has darker themes. The colours are more muted, usually consisting of light or dark grey, black and white. The patterns are more minimalist and simplistic compared to the bright colors of the original VSCO girl style. Although the style is darker, it still has VSCO components such as scrunchies, Converse sneakers, and Hydroflasks.
Fashion[]
Dark VSCO fashion is simplistic. Stripes and plaid patterns in more dark or pastel neutral tones are seen as well, Dark VSCO fashion includes:
- Grey and white plaid tennis or miniskirts
- Neutral tops and hoodies
- Floral patterns
- Black or grey leggings
- Light or dark blue denim jeggings
- Simple jewelry or shell necklaces
- Neutral or leopard print barrette clips
- Birkenstocks
- Converse, Air Force 1's, Crocs, and Vans (usually in black, grey, or white)
- Textured neutral scrunchies
Makeup is kept simple and fresh; no makeup is an option as well. Messy buns and loose hair are common, but braids and ponytails also an option.
Music[]
TBA
Winter VSCO[]
A Winter VSCO Girl is similar to a regular one but adding some wintery aspects. Such as fuzzy socks, warm Starbucks drinks, sweaters, comfy shorts, and a warm yet trendy feel.
Fashion[]
The aesthetic usually consists of blues, greys and also white as an accent color. The Winter VSCO fashion also has these elements (usually) involved:
- Baggy coats
- Sweatpants
- Comfy shorts or black leggings
- Jeans
- Sweatshirt (usually in white, grey and/or other colors associated with winter) 
- Off-the-shoulder cropped sweaters
- Puffer jackets
Makeup is in light blues and whites, very natural, not often seen wearing dark eye shadows or lipsticks. Clear lip glosses are a good option, and so are clear mascaras. No makeup is a rare but fitting nonetheless option.
Hairstyles are usually kept casual. Maybe hairstyles are common like straight, space buns or braided hair. It's also common to have a messy bun, twin tails (down) or a ponytail.
Music[]
- "Even The Winter" by Audrey Assad
- "Skinny Love" by Bon Iver
- "White Winter Hymnal" by Fleet Foxes
- "Winter Winds" by Mumford & Sons
- "Holocene" by Bon Iver
- "The Night We Met" by Lord Huron
- "Northern Wind" by City and Colour
- "Let It Go" by James Bay
- "Ophelia" by The Lumineers
- "Winter Song" by Sara Bareilles and Ingrid Michaelson
- "Into the Mystic" by Van Morrison
Autumn VSCO[]
Autumn VSCO is a combination of VSCO and Autumn aesthetics. Aspects of Autumn VSCO include:
- Pumpkin spice Starbucks
- Warm colors
- Sweaters
- Pumpkin pie
- Candle lit rooms
- Warm doughnuts
- Campfire s'mores
Fashion[]
Autumn VSCO fashion consists or warm colors, jeans, light sweaters, cozy socks, cardigans, and other similar clothing. An outfit that would fall under this would consist of the following, for example:
- Mustard yellow beanie
- Maroon sweater
- Black ripped jeans
- Jeans in a whole
- Cardigans
- Mustard yellow Vans
Hair & Makeup[]
Hair for Autumn VSCO is normally curled or wavy, often down. If you have to have your hair up, do a messy bun, a half up half down, or something along these lines.
Autumn VSCO makeup is light. Red or nude lipstick are the most common along with mascara and warm eye shadow.
Activities[]
Common activities include:
- Doing autumn photography
- picking pumpkins
- doing corn mazes
- watching/collecting falling leaves
- going to coffee shops, especially for autumn flavors such as pumpkin spice
- finding cute autumn outfits to wear
- buying sweaters
Gallery[]
VSCO Preppy[]
VSCO Preppy is an aesthetic that is focused on bright colors, like pink and blue, and animal patterns like cheetah, giraffe & leopard pattern. It is commonly confused with Softies. It is popular among Gen Z and teenage girls on TikTok, Instagram, and Pinterest.
VSCO Preppy could be described as trendy, cheerful and luxurious.
VSCO Perchta[]
The VSCO Perchta aesthetic primarily consists of VSCO filters, enhancing the desired mood or atmosphere. VSCO provides a diverse range of presets and editing tools that assist in achieving various aesthetics. By experimenting with different combinations and adjustments, individuals can tailor their vision to match their desired outcome.
Media[]
TBA
Gallery[]
Resources[]
External links to help get a better understanding of these aesthetics.