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Tomato Girl Summer, also known as Tomato Girl, is an aesthetic and fashion trend originating from TikTok in 2023. The aesthetic is inspired by the romanticization of summer life in the areas surrounding the Mediterranean sea, however despite this, the aesthetic mainly focuses in Italy, Spain's Levante coast, southern France or Greece[1]. Regarding fashion, Tomato Girl Summer focuses on summer outfits inspired by southern European fashion and dressing for your dream vacation. Along with Autumn VSCO or Scandi Girl Winter, it's part of a new series of Gen Z aesthetics revolving around certain locations in specific seasons. The aesthetic is inherently linked to tourism, as since the trend started on social media, the ammount of tourism to the mediterranean coast has dramatically increased. The name "Tomato Girl Summer" is a reference to the song "Hot Girl Summer" by Megan Thee Stallion. Along with that, this aesthetic is named after tomatoes because they're commonly used in Mediterranean cuisines.

Visuals[]

Some motifs and visuals associated with the Tomate Girl Summer aesthetic edits include:

  • Summer trip images
  • Beaches
  • Flowers, especially roses
  • Mediterranean cuisine and tomatoes
  • Picnics

Fashion[]

The most common elements of Tomato Girl fashion include:

  • Vacation dresses
  • Red dresses
  • Ruffles
  • Patterns from mediterranean cultures
  • Floral and vegetal patterns
  • Roses and other flowers
  • Handbags
  • Espadrilles
  • Sun-kissed skin
  • Sunglasses
  • 'Dressing up like an Italian grandma'
  • Mediterranean headscarves
  • Colours: Red, white, beige, cream, green and some blue

Activities[]

Some activities related to the Tomato Girl Summer aesthetic include:

  • Traveling
  • Going to the beach
  • Organizing picnics
  • Eating Mediterranean cuisine
  • Dressing up like an 'Italian grandmother'
  • Cooking
  • Wandering through farmers' markets

Destinations[]

As tourism is a key value to Tomato Girl Summer, some of the favorite destinations[2] of Tomato Girls include:

Mediterranean Coast[]

  • Amalfi, SA, Italy
  • Florence, TU, Italy
  • Abruzzo, Italy
  • Sorrento (Naples), CA, Italy
  • Abruzzo, Italy
  • Lake Como, Italy
  • Mallorca, BAL, Spain
  • Barcelona, CAT, Spain
  • Benidorm, VAL, Spain
  • Oia, Santorini, Greece
  • Marseille, OC, France

Other destinations[]

  • Los Cabos, Mexico
  • Puebla, Mexico
  • Merida, Mexico
  • Carmel, CA, USA
  • Temecula, CA, USA
  • San Diego, CA, USA
  • Bristol, VA, USA
  • Ocho Rios, Jamaica
  • Saint Lucia

Criticism[]

Due to the Wanderlustful nature of this aesthetic, some consider it to be 'cosplay', in the sense that many Tomato Girls make posts on social media pretending to go on vacation and therefore it potentially pushes an unrealistic expectative of summer life in the Mediterranean coast[3].

Gallery[]

References[]

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