Aesthetics Wiki

The WB Crush is a television aesthetic that was popular from the late 1990s to mid-2000s, during the Y2K era. The term was coined by designer Steves Peeps in 2023. It is named after the iconic network The WB.


The visual style of WB's teen dramas were often bright and colorful, reflecting the energetic and vibrant nature of the characters and storylines. The set designs were typically cozy and lived-in, creating a sense of familiarity and comfort for viewers. Visually, these shows often employed warm and saturated colors, giving them a distinct nostalgic and dreamlike quality. They also featured stylish fashion trends that were popular in the late 1990s and early 2000s, influencing and reflecting the fashion choices of the viewers. Soundtracks contained alternative rock and pop songs of the era, oftentimes Minivan Rock.

The shows often featured intense love triangles, emotional conflicts, and dramatic plot twists that kept viewers engaged and emotionally invested in the storylines. Its legacy left a lasting impact on the television landscape and continues to be celebrated for its influence on pop culture.



  • Buffy the Vampire Slayer (The WB/UPN) (1997-2003)
  • Dawson's Creek (The WB) (1998-2003)
  • Charmed (The WB) (1998-2006)
  • Safe Harbor (The WB) (1999)
  • Angel (The WB) (1999-2004)
  • Young Americans (The WB) (2000)
  • Gilmore Girls (The WB/CW) (2000-2007)
  • Reba (The WB/CW) (2001-2007)
  • Everwood (The WB) (2002-2006)
  • Firefly (Fox) (2002-2003)
  • Jack & Bobby (The WB) (2004-2005)
  • One Tree Hill (The WB/CW) (2004-2012)
  • Veronica Mars (UPN/The CW) (2004-2007)
  • Wonderfalls (Fox) (2004)


  • Sunsets
  • Preppy clothing
  • Yellow walls
  • Gold and Orange hues
  • Home 2K-influenced interior design
  • Lakes
  • Maximalism
  • Cozy furniture