Strawberry Girl

Strawberry Girl
Model Hailey Bieber, who popularized the Strawberry Girl aesthetic in 2023.
Other names	Strawberry Girl Summer, Strawberry Shortcake Aesthetic
Decade of origin	2020s
Coined by	Hailey Bieber
Key motifs	Strawberries, pink/red blush, faux freckles, glossy lips, gingham, linen fabric, canvas totes
Key colours	Pink, red, white, cream
Key values	Freshness, youthfulness, sweetness, romanticized summer, natural beauty
Related aesthetics	Balletcore Cottagecore Coquette Lovecore Peach Girl Picniccore Soft Girl Tomato Girl Whimsy Twee
Related media	Strawberry Shortcake series (influence)

Strawberry Girl is a social media microtrend that became popular on TikTok in the summer of 2023. The aesthetic, which is primarily focused on makeup and fashion, was popularized by model and beauty brand founder Hailey Bieber. It is characterized by a fresh, rosy, and sun-kissed look achieved through a heavy use of pink and red blush, creating a "just picked strawberries in a field" vibe.

The trend is part of a larger pattern of food and fruit-themed aesthetics that gained prominence on TikTok, such as the contemporaneous Tomato Girl, Blueberry Girl, Peach Girl, and Latte Makeup trends. These fruit-themed aesthetics have also been interpreted as a "yearning for a more primitive time," romanticizing a simple, pastoral farm life as an escape from the complexities of modern urban work.

History

The Strawberry Girl trend was initiated and named by Hailey Bieber in the summer of 2023 through a series of posts on her Instagram and TikTok accounts. She shared makeup tutorials and photos showcasing a rosy, flushed look, captioning them with strawberry emojis and phrases like "strawberry girl summer." The trend was also a marketing strategy, used to tease the launch of a new strawberry-flavored version of her brand Rhode's Peptide Lip Treatment.

The look quickly went viral, with the hashtag #strawberrymakeup amassing hundreds of millions of views on TikTok as users recreated the aesthetic. It became one of the dominant beauty and fashion microtrends of the season.

Fashion

Makeup

The makeup of the aesthetic is not about a literal interpretation of a strawberry, but rather the pinkish-red flush one might get from being in the sun. Its elements include:

• A very light, dewy, and minimal base, often just concealer and a skin tint, allowing natural skin to show through.
• A heavy application of pink or reddish cream blush across the apples of the cheeks and the bridge of the nose, mimicking a slight sunburn.
• Faux freckles are often drawn across the nose and cheeks to enhance the youthful, sun-kissed look.
• A glossy, hydrated lip, often achieved with a tinted lip oil or gloss in a strawberry or pinkish hue.
• Eyes are kept minimal, sometimes with a light wash of the same blush color, and brows are brushed up and natural.

Clothing

The fashion associated with the trend complements the makeup's fresh and romantic vibe. It often includes elements of Balletcore and Cottagecore. The color palette is focused on red, pink, white, and cream. Garments are typically made from light, natural fabrics like linen and cotton. Common items include delicate dresses, blouses with puff sleeves, and simple tops, often accessorized with a canvas tote bag and minimal gold jewelry.

Criticism

The Strawberry Girl trend, along with other food-related "girl" aesthetics, has been criticized for being a microtrend (e.g., a fast-moving aesthetic often popularized by a single influential figure and driven by consumerism). Critics note that while these aesthetics appear organic cultural phenomena, they often encourage hyper-consumption, as followers are pushed to buy specific products—in this case, particular blushes, lip treatments, and freckle pens—to achieve the "look."

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