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Shiny Suit 97 is a music video aesthetic that was prevalent from roughly 1997 to 1999, succeeding VH1 Sepia Sky and The Box 96 and overlapping with MTV Green Sky and Cheiron Crush. It is named after the video-directing approach of Hype Williams. This aesthetic style was prevalent in both hip-hop videos and fashion. Following the murders of Tupac Shakur and The Notorious B.I.G., hip-hop began to adopt more lighthearted sounds and visuals as the Y2K Futurism era took off. This trend was inspired by Caribbean carnivals and futuristic backgrounds. The term was coined by designer Steves Peeps in 2023.

Visuals[]

Popular visual cues of the era include:

  • Fish eye lens
  • Shiny suits
  • PVC
  • Disco balls
  • Casino imagery
  • Leather
  • Futuristic sets

Media[]

Film[]

  • Double Team (1997)

Music[]

  • Puff Daddy/Diddy
  • Mase
  • Busta Rhymes
  • Missy Elliot
  • Timbaland
  • Magoo
  • Will Smith
  • Da Brat
  • Jay-Z

Decline[]

The movement's overcommercialization, as well as the advent of DMX, Lauryn Hill, and Outkast, contributed to its demise in early 1999. The overall dazzling appearance began to give way to something more balanced and grounded.

Gallery[]

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