Scandi Girl Winter

Scandi Girl Winter
Other names	Scandi Girl, Scandinavian It Girl, Scandinavian Style
Decade of origin	Late-2010s
Key motifs	Natural fibers, layering
Key colours	Neutrals
Key values	Practicality, comfort, minimalism
Related aesthetics	Basic Girl Clean Girl Hygge Minimalism Northerness Old Money Scandinavian Design Tomato Girl Summer Vanilla Girl Winter
Related brands	GANNI, Holzweiler, Cecilie Bahnsen, Stand Studio

Scandi Girl Winter is a fashion microtrend inspired by Scandinavian winter styles, emphasizing practicality and comfort. Originating in the late-2010s, the trend draws from the Danish concept of "hygge," meaning a feeling of coziness and well-being.

Scandi Girl Winter promotes a minimalist aesthetic, prioritizing warmth and functionality for harsh winter conditions. The aesthetic is characterized by a natural, sun-kissed makeup look and simple, layered outfits. Warm, neutral colors like off-white and oatmeal are common, often paired with pops of brighter shades. Natural fabrics such as wool, leather, cotton, and cashmere are favored.

Key pieces include slouchy turtlenecks, oversized jackets, puffy vests, chunky knits, and wide-leg trousers. Accessories like giant totes, thick scarves, and fuzzy muffs are often used.

History

The "Scandi Girl Winter" or "Scandinavian Style" aesthetic experienced a surge in popularity during 2022 and 2023. The shift from summer's wide-leg trousers, printed designs, and puff-sleeved dresses to autumn's trench coats, leather jackets, straight-leg trousers, mixed materials, and distinct bags marked an evolution.

This style draws its origins from minimalist fashion, but has integrated modern and experimental trends. Brands such as Ganni, Cecilie Bahnsen, and Stand Studio are central to this renewed interest in Scandinavian style, known for their accessible, comfortable, and timeless designs. The style balances classic chic with playful elements, using bold prints, unexpected colors, and a mix of traditional masculine and feminine styles. Figures like Matilda Djerf and Marie Jedig are known for combining minimalist and bolder approaches, creating effortless looks. The style includes minimalist expressions like all-black outfits and clean hairstyles, but also bright sneakers and colorful accessories. The layering of "boyish" styles is also a key element of the trend.

Fashion

The Scandi Girl Winter aesthetic prioritizes a chic yet practical style for cold weather. It draws inspiration from Scandinavian winter fashion, which is characterized by its functionality and minimalist approach. Warm, neutral colors like off-white and oatmeal are common, but can be accented with brighter shades. Textural coziness is key, with an emphasis on natural fibers such as wool, leather, cotton, and cashmere. Layering is a defining feature of this aesthetic, incorporating slouchy turtlenecks, oversized jackets, puffy vests, chunky knits, and wide-leg trousers. Accessories include giant totes, thick scarves, and fuzzy muffs.

Gallery