Sanriocore

Sanriocore
Other names	Cutecore
Decade of origin	2010s
Creator/s	Shintaro Tsuji
Key motifs	The sanrio charaters, the sanrio logo
Key colours	Light pink , baby blue, warm white
Key values	Innocence
Related aesthetics	Animecore Babycore Girl-Next-Door Kidcore Pastel Pastel Goth Softcore
Related media	Hello Kitty, Onegai My Melody, Little Twin Stars

Sanriocore is an aesthetic centered around Sanrio Co., Ltd.(株式会社サンリオ) a Japanese company created by Shintaro Tsuji that sells cute (or Kawaii) Japanese merchandise. Sanrio's most popular icon, Hello Kitty, has become one of the world's best-selling brands. Sanriocore focuses on the more popular Sanrio characters such as:

• Hello Kitty
• My Melody

• Gudetama
• Badtz-Maru
• Pekkle
• Wish me mell
• Shirousa
• Kurousa
• Kuromi, etc.
• Cinnamoroll squad

About The Aesthetic

Sanriocore leeches into multiple aesthetics such as Lostcore and Traumacore (the aesthetic can be used as a form of vent art in this case), but is closely related to Kidcore and Softcore. It focuses on a gentle, childlike innocence and nature, accompanied with the cute Sanrio merch and characters.

However, there are multiple sides. The most common is goth sanrio, mostly centered around the characters Kuromi, hello kitty, and my melody. It's a little less soft, and a bit more grungy. Pink and soft colors are still used, however they are often paired with:

• Black cothing, mostly oversized hoodies
• small skirts that the hoodies tend to cover
• platform demonias
• fishnets
• legwarmers
• spiked collars
• masks
• maid outfits/dresses
• Black cat ears
• black nail polish

Fashion and Makeup

Sanriocore fashion pulls some elements from Pastel Goth, Yanderecore, Softcore, and Larme Kei. Sanriocore fashion can include:

• Babydoll dresses
• Lolita dresses
• Hoodies/shirts with sanrio motifs
• Pastel skirts
• Band-aids with sanrio motifs
• Barrettes
• Sanrio merch (eg. backpacks, toys and keyrings)
• mary janes, chunky boots, heels, chunky sneakers or oxfords
• fishnets
• knee, below the knee, or thigh high socks
• baby-ish, pastel blouses

Neutral looks with heavy blush can be seen, as well as pink, glittery eyeshadow with fake lashes. Pink lips or lip gloss with/without glitter seem popular as well. Nails tend to have heavy Sanrio deco.

Music

• Sanrio Asthetic 😚 Spotify playlist by Idk Anymore UwU
• sanrio vibes 💌🍓 Spotify playlist by nebulae_s
• lovely.mp3 Spotify playlist by flrtjnnie
• love letters.mp3 Spotify playlist by aina♡
• cinnamoroll 🤍🍦🐾 Spotify playlist by raindew
• Kuromi Spotify playlist by Opal
• Hello Kitty official music video by Jazmin Bean

Gallery

Mary-jane like shoes can give a cutsey schoolgirl vibe

Stickers and kicknacks are common, and often used to customise phone cases, shoes, clothing, etc.

Platform shoes and legwarmers/knee high socks are common in the sanrio goth community

Screenshot 2021-01-21 at 12.33.03 PM.png

Tomotoru Melody