Sanriocore

This article is part of a series on Kawaii

Sanriocore is an aesthetic centered around Sanrio Co., Ltd. (株式会社サンリオ) a Japanese company created by Shintaro Tsuji that sells cute (or Kawaii) Japanese merchandise. Sanrio's most popular icon, Hello Kitty, has become one of the world's best-selling brands.

Sanriocore focuses on the more popular Sanrio characters such as:

Hello Kitty
Pompompurin
My Melody
Kuromi
Little Twin Stars
Cinnamoroll
Wish Me Mell
Pochacco
Tuxedosam
My Sweet Piano
Gudetama
Keroppi
Sugarbunnies
Chococat

Visuals[]

Sanrio stickers
Pastel filters
Cherry blossoms
Sparkles
Rounded fonts
Speech bubbles
Pixel art
Desserts
Candy
Plushies

Fashion[]

Sanriocore fashion pulls some elements from Pastel Goth, Baddie, Soft Girl, and Girly Kei, and fashion can also depend on the character. Some fashion in this aesthetic can include:

Animal ear hairbands
Bow clips
Face stickers
Heavy blush
Band-Aids/bandages
Sanrio print tops
Character-themed lolita outfits
Pastel sailor uniforms
Garters
Lace ankle socks
Loose socks
Platform shoes (Mary Janes, Creepers)
Plush slippers
Small backpacks
Character goods (plushies, badges, etc.)

Neutral looks with heavy blush can be seen, as well as pink, glittery eyeshadow with fake lashes. Pink lips or lip gloss with/without glitter seem popular as well. Nails tend to have heavy Sanrio deco.