Sanriocore is an aesthetic centered around Sanrio Co., Ltd.(株式会社サンリオ) a Japanese company created by Shintaro Tsuji that sells cute (or Kawaii) Japanese merchandise. Sanrio's most popular icon, Hello Kitty, has become one of the world's best-selling brands. Sanriocore focuses on the more popular Sanrio characters such as:

  • Hello Kitty
  • My Melody
  • Gudetama
  • Badtz-Maru
  • Pekkle
  • Wish me mell
  • Shiro Usroa
  • Kuro Usa
  • Kuromi, ect.

About The Aesthetic

Sanriocore leeches into multiple aesthetics such as Lostcore, Usedcore and Traumacore (the aesthetic can be used as a form of vent art in this case), but is closely related to Kidcore and Softcore. It focuses on a gentle, childlike innocence and nature, accompanied with the cute Sanrio merch and characters.

Fashion and Makeup

Sanriocore fashion pulls some elements from Pastel Goth, Yanderecore, Softcore, and Larme Kei. Sanriocore fashion can include:

  • babydoll dresses
  • lolita dresses
  • hoodies/shirts with sanrio motifs
  • pastel skirts
  • band-aids with sanrio motifs
  • barrettes
  • sanrio merch (eg. backpacks, toys and keyrings)
  • mary janes, chunky boots, heels, chunky sneakers or oxfords
  • fishnets
  • knee, below the knee, or thigh high socks
  • baby-ish, pastel blouses

Neutral looks with heavy blush can be seen, as well as pink, glittery eyeshadow with fake lashes. Pink lips or lip gloss with/without glitter seem popular as well. Nails tend to have heavy sanrio deco.



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