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Rocker Grrl Diva is an aesthetic that involves brands that soften the bold look to appeal to teenagers and pre-teens; this aesthetic was considered a revival of the consumerist aesthetic of the 1970s.
History[]
It originated in the 1990s as a revival of the consumerist aesthetic of the 1970s, at a time when the "daring" look was very popular. Children's product companies created a younger, more feminine version of this look as a marketing strategy.
Visuals[]
The visual elements of the aesthetic are:
- Animal prints and dark colors (ex. red, turquoise, gray, etc.)
- Phrases like "Rock star," "Rock'n roll," or "you're so cool"
- Skulls, guitars, and graphic designs
Resources[]
Gallery[]
