Aesthetics Wiki
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Reason for Warning: This article discusses pedophilia, sexual relationships, sexual abuse, murder, cannibalism, and incest.

This article is part of a series on Coquette

Preacher's Daughter is an aesthetic and fashion style based upon the visuals of artist Ethel Cain and her concept album Preacher's Daughter that was created in around 2020, and peaked in 2022. The aesthetic focuses on the imagery and hypothetical life of the teenage daughter of a Protestant Christian preacher in a small American town, typically (but not always) in the Southeast or Midwest. In Cain's story, the character Ethel Cain is the daughter of a corrupt Southern Baptist preacher in rural Alabama, who is sexually abusive to her as a young girl. As she grows up, she falls in love with a boy named Willoughby who she is tragically separated from, a boy named Logan who is killed while staging a bank robbery, and a boy named Isaiah who drugs her, sexually trafficks her, and eventually kills and eats parts of her.[1]

Before and during the album's release cycle, the artist behind the character, Hayden Anhedonia, posted edited, fuzzy pictures of herself and her house (which often contained things like crucifixes, old Bibles, and paintings of Jesus Christ) to Twitter, Instagram, and Tumblr while making the album in South Alabama, which gained great popularity on the website, and inspired others to dress similarly and to take similar pictures. Many of them put these photos under the #preachersdaughter hashtag, despite not having anything to do with the album itself. At the time, the concepts of 'Catholic Horror,' 'female rage' and hysteria, and religious trauma were gaining traction on Tumblr, but had not previously had much association with Protestant Christian aesthetics until Ethel Cain became popular. Additionally, Cain's music and visuals, in part, revitalized interest in Southern Gothic on the site, which contains significant overlap with what is known as the Preacher's Daughter aesthetic, although it is not inherently dark or gothic, and many choose to focuse more on the other parts of the Preacher's Daughter album's story and visuals.

While Anhedonia personally does not associate herself with the Coquette community,[2] and has actually spoken out against it,[3][4] the aesthetic is still often seen as being part of it due to its emphasis on teenage girlhood, loss of innocence, and sexuality, and the way it has a nostalgic and vintage feel to it. While there are many sexual references in the Preacher's Daughter album, and Anhedonia often posted herself in revealing clothing, the aesthetic is not inherently sexual, and Anhedonia posted herself in long skirts and dresses just as often. Many interpret the aesthetic as embodying a repressed girl who secretly has a 'wild side' to her, rather than one who is fully chaste or fully outwardly promiscuous.

Although the album was not even announced until 2022, many consider Anhedonia's photos from 2020-2021 (or even earlier) also to be part of the aesthetic, as she had been working on the album since around 2017, and the sound and themes of the album are similar to her 2021 EP Inbred. Additionally, in that time she lived in an old church in Indiana,[5] and posted many pictures inside of it that evoke the same feeling as her Preacher's Daughter album visuals from Alabama.

History[]

This page is under construction

Visuals[]

The visuals of the aesthetic are nostalgic, sometimes carefree, but have great emphasis on both southern life and Protestant Christianity.

Common visuals in the aesthetic include:

  • Vintage homes with wood-paneled walls
  • Churches (both interiors and exteriors)
  • Taxidermy
  • Hunting gear
  • Crosses
  • Paintings of Jesus Christ
  • American flags
  • Rifles
  • Vintage and antique furniture
  • Forests
  • Swimming holes
  • Old trucks
  • Cigarettes and cheap beer
  • Bugs, especially cicadas and fireflies
  • Old sheds, workshops, and tools
  • Old bibles and hymnbooks
  • Diaries
  • Highways and interstates
  • Motels
  • High school football games
  • Cheerleading
  • Old pianos
  • Abandoned houses and churches
  • Swamps and alligators
  • Wildflowers

Fashion[]

This page is under construction

Media[]

Film and TV[]

  • American Honey (2016)
  • Bones and All (2022)
  • Carrie (1976)
  • Jess + Moss (2011)
  • Jug Face (2013)
  • Monster (2002)
  • Pearl (2022)
  • Plain Dirty (2003)
  • Sharp Objects (TV Series)
  • Stoker (2013)
  • Supernatural (TV Series)
  • The Devil All the Time (2020)
  • Thelma & Louise (1991)
  • Twin Peaks: Fire Walk With Me (1992)
  • X (2022)

Literature[]

  • As I Lay Dying by William Faulkner
  • Bones & All by Camille DeAngelis
  • Knockemstiff by Donald Ray Pollock
  • My Antonia by Willa Cather
  • O Pioneers! by Willa Cather
  • Sharp Objects by Gillian Flynn
  • The Devil All the Time by Donald Ray Pollock
  • The Song of the Lark by Willa Cather

Video Games[]

  • Red Dead Redemption 2 (2018)
  • Resident Evil (Entire series)

Music[]

This page is under construction

Criticism[]

This page is under construction

Resources[]

Tumblr Blogs[]

Gallery[]

References[]

Navigation[]

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