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Pijos, sometimes also known as Postus or Cayetanos, are a fashion-based subculture and urban tribe from Spain characterized by their wealthy outfits, youthful interests and high class social status. Socially, Pijos are considered people from wealthy families who are able to spend money on genuinely expensive clothing from glamorous brands, and are shallow and smug.

Sometimes Pijo is also used as a derogatory term for high class people who are wealthy and conservative. Its more recent feminine counterpart are the Cayetanas. Similiar subcultures exist in the other Spanish-speaking countries, such as Fresas and Myrreys in Mexico and Gomelos in Argentina, Paraguay, Colombia and Uruguay.

History[]

The origins of the Pijo subculture can be traced back to the 1970s, when the Spanish economy started to grow after the fall of Francisco Franco's national-Catholic regime in Spain. Because of this, wealthy and high class people were finally able to afford clothing from foreign brands, and consequently Pijos are characterized for their high economic power.

Fashion[]

Some common characteristics of Pijo fashion are:

  • Polo shirts from wealthy brands
  • Wool jerseys
  • Wide shirts
  • Double-breasted jumpers
  • Striped shirts
  • Neckerchiefs and tied sweaters
  • Skinny jeans
  • Cowboy-style jeans
  • Belts
  • Suspenders
  • Vests and socks with diamond patterns
  • Moccasins
  • Nautical shoes
  • Sunglasses
  • Expensive watches
  • Accessories such as bracelets featuring Spain's flag
  • Side parted and fluffy haircuts

Activities[]

Common activities and interests within the Pijo subculture are:

  • Practicing sports associated with high class people such as tennis, golf, skying, padel tennis, horse riding and going to the gym
  • Studying; common careers include lawyers and businessmen
  • Attending luxurious parties
  • Attending private schools
  • Listening to music, mainly Pop and other trendy music, and to a lesser extent, Electronic music.
  • Behaving like snobs
  • Interests in fashion and trends
  • Following intellectual beliefs
  • Having an easy, mediocre and simple life
  • Idolizing older wealthy people
  • Flexing wealthy cars
  • Dedicating a lot of time to entertainment, money and personal appearance
  • Following trends originating from the mass-media and advertisements

Philosophy[]

Pijos are generally very patriotic and conservative and enjoy society the way it currently is. Pijos are often criticized for their said conformism about modern society. In extreme cases, Pijos might reject the concept of cultural diversity in Spain due to prejudices against foreigners, minorities and the regional ethnic groups and languages of Spain. Other shared personality traits include trying to be better than other people, beat other people at certain things, being as rich as possible and hypocrisy.

Lingo[]

Those within the Pijo subculture developed their own lingo based around the vocabulary and slang of higher class people. Other common traits of Pijo lingo include the usage of words from foreign languages, mainly English or French to a lesser extent.

Common Phrases[]

  • "Te lo juro por Snoopy." English: "I swear to Snoopy." (A reference to Snoopy from the Peanuts franchise.)
  • "Osea, que fuerte." - Spanish slang; translationless. The phrase is used to describe something crazy.
  • "Es ideal de la muerte." - Spanish slang; translationless. The phrase is used to describe something cool.
  • "¿Sabes?" English: "You know?"
  • "Tipo, qué." - Spanish equivalent of "Bro, what?"
  • "¿Donde pijos estoy?" - Spanish equivalent of "Where the hell am I?"
  • "O sea..." - English: "Let's say..."
  • "¡Súper guay!" - English: "Super cool!"
  • "Mis friends" - English: "my friends"; Spanglish.
  • "¡Qué pijos!" - English: "What the hell?!"
  • "¿Qué pijos haces aqui?" - English: "What the hell are you doing here?"

Brands[]

Common brands worn by Pijos are:

  • Lacoste
  • DC Shoes
  • Tomy Hilfiger
  • Quiksilver
  • Calvin Klein
  • Christian Dior
  • Ralph Lauren
  • El Ganso
  • Roxy

Trivia[]

  • The video game Animal Crossing: New Horizons features a shirt based on the Pijo subculture[1].

Gallery[]

Resources[]

References[]

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