Peach Girl

Peach Girl
Other names	Peachy Beachy
Decade of origin	2020s
Coined by	Hailey Bieber
Key motifs	Peaches, soft blush, dewy skin, glossy lips, sun-kissed glow, simple clothing
Key colours	Peach, warm-toned pink, soft orange, coral, apricot, cream
Key values	Freshness, warmth, natural beauty, youthfulness, effortless charm
Related aesthetics	Blueberry Girl Coquette Soft Girl Strawberry Girl That Girl Tomato Girl

Peach Girl is a social media microtrend that gained popularity in the summer of 2024. Primarily a makeup and fashion aesthetic, it was popularized by model and beauty founder Hailey Bieber, following her successful launch of the Strawberry Girl trend the previous year. The aesthetic is defined by a warm, glowing, and sun-kissed look that uses a soft palette of peachy-pink and orange hues to create an effect of effortless, natural beauty.

The trend's popularity aligned with Pantone's 2024 Color of the Year, "Peach Fuzz," which further popularized the aesthetic in fashion and beauty for the season.

History

The Peach Girl aesthetic is part of a larger pattern of food and fruit-themed "girl" microtrends that have become prevalent on TikTok, following in the footsteps of Strawberry Girl and Tomato Girl. These trends are often seen as a way for social media users to categorize and define their personal style for a particular season. While these aesthetics are popular for their playful and creative nature, they are also criticized for being microtrends that promote hyper-consumerism and the need to constantly keep up with the latest aesthetic(s).

Fashion

The fashion associated with the Peach Girl trend is simple, comfortable, and convenient, complementing the natural and effortless vibe of the makeup. The clothing primarily features a color palette of peachy, warm-toned pinks and oranges. Outfits often consist of everyday staples like comfortable jeans, cropped sweaters, graphic tees, and mini-skirts, without excessive lace or embroidery. The focus is on a relaxed and approachable style.

Makeup

The makeup is the central component of the aesthetic, focusing on creating a radiant, dewy complexion with a healthy, peachy flush.

• The look begins with a light, hydrated base, typically using a skin tint or tinted moisturizer rather than a heavy foundation, allowing natural skin to show through.
• Cream or liquid blushes in soft peach, coral, or apricot shades are essential. They are applied generously to the apples of the cheeks and blended up towards the temples, as well as across the bridge of the nose, to create a natural sun-kissed look.
• Eye makeup is kept soft and warm, using peachy nudes, soft browns, or a delicate shimmer in champagne or rose-gold tones.
• The look is completed with a glossy, "juicy" lip, using peachy-pink or coral lip tints, balms, or glosses.

Gallery

Peach flavoured macarons

Videos

TYPES OF AESTHETIC -- Part.4

Examples of the Peach Girl aesthetic appear around the 1:20 mark.