Aesthetics Wiki
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Note: This article is not to be confused with Gurokawa, Nu-Goth, or Goth.

Pastel Goth is a fashion style that is a result of mixing Goth or Soft Grunge with the sweet pastel elements of the kawaii aesthetic.

The style first emerged from groups on and later spread to Lookbook and Tumblr in the early 2010s. It also spread in popularity in Japan for a brief period thanks to the DJ Juria Nakagawa, whose style has always been highly influenced by what is popular on Tumblr.


  • Pastel skies and galaxies
  • Gradient filters
  • Inverted crosses
  • Kawaii offensive text
  • Mean Girls quotes
  • Dripping things (like dripping fonts, dripping leggings, and others)
  • Eyeball bows
  • Skeletons and bones
  • Bats
  • The yin yang symbol
  • Crystals
  • Edits of Disney characters wearing the fashion
  • Black cats
  • Unicorns
  • Sparkly things (stars, hearts, etc)


The anatomy of pastel goth

Like many styles on Tumblr during the 2010s, the Pastel Goth style consists of accessories and clothing that were trending around that time, some of these key features are:

  • Pastel or dip-dye hair
  • Eyeball bows
  • Flower crowns
  • Studded/Spiked headbands and collars
  • Tattoo chokers
  • Skater skirts
  • Chains
  • Black or pastel color lipstick
  • Chunky cross necklaces
  • Beaded/pastel bracelets
  • Fishnets
  • Dyed denim vests
  • Oversized cardigans/sweaters
  • Leather garters
  • Tattoo print tights
  • Printed Skeleton tights
  • Lace ankle socks
  • Creepers (the shoes)
  • Lita (shoes)
  • Doc Martens
  • Platform boots



  • Nyanpire (The Gothic World of Nyanpire)
  • Pixel Pizzaz (Equestria Girls)
  • Violett Blurr (Equestria Girls)
  • Magical Twin Comets (Sanrio)
  • River Styxx (G1 Monster High)


External links to help get a better understanding of this aesthetic.