Aesthetics Wiki

Pastel Goth (not to be confused with Gurokawa or Nu-Goth) is a fashion and aesthetic that originated on Tumblr in early 2010. The fashion entails taking the basic elements of dark goth style and mixing it with pastel colors. It also became popularized in Japan by Harajuku fashion icons like, Juria Nakagawa and the fashion would soon take influence from the Creepy-Cute aesthetic, meshing the two aesthetics together. Pastel Goth motifs can also be seen in other J-fashion styles like Lolita and Fairy-Kei.


  • Inverted crosses
  • Skeletons and bones
  • Kawaii offensive text and kawaii pixels
  • Mean Girls quotes
  • Gradients
  • Dripping things (like dripping fonts, dripping leggings, and others.)
  • Bats
  • Eyeballs
  • The yin yang symbol
  • Pastels


  • Pastel Hair (Mint green, pink, light turquoise, red, light blue, and lavender)
    • In some cases, hair color can be split into two different colors
    • Wigs in same colors as above
  • Leg garters
  • Fishnets
  • Platform sneakers (creepers), Doc Martens, Chuck Taylors, or doll-inspired shoes
  • Button up shirts and blouses
  • Spiked accessories
  • Pastel pullovers
  • Anything made by creepyyeha
  • Black lipstick or pastel lipstick
  • Eyeball-patterned, black, or pastel bows
  • Corsets in dark and baby pinks and purples
  • Skull leggings or pre-torn stockings
  • Black snapbacks or bonnets
  • Flower headbands


Many pastel goths listen to Melanie Martinez and other artists with a babyish theme.