Pale or Pale Aesthetic is an aesthetic based on simple photos with a color pallete based on white, grey, black, green, and blue. Appeared on Tumblr between 2014 and 2015. Some photos are intended to be sad looking, of someone suffering for love or with a '90s vibe, for example.


This aesthetic can be described as very fresh or a clean variation of the grunge style. Enthusiasts of this aesthetic focus on taking pictures that contain:

  • Concrete edifications
  • Plants
  • White rooms
  • Water bottles
  • Outfits
  • Old TVs
  • Greek statues
  • Silver objects
  • Simple drawings
  • Writing and quotes
  • Japanese quotes
  • Album covers
  • Faceless photos
  • Glass
  • Polaroids
  • Grids
  • Stores
  • Guitars
  • Cds, vinyls, records


A basic look

It usually contains clothing from famous brands, but the real intention is to have a basic look. To do a pale aesthetic look you have to use:

  • Jeans
  • Grid print
  • Basic white or black shirts
  • Shirts with quotes (can also be in Japanese)
  • Band shirts
  • Fishnets
  • Knee socks
  • All Star
  • Creeper
  • Boots
  • Vans
  • Belts
  • Nike Air
  • Chains
  • Striped shirts
  • Pleated skirts
  • Sweatshirts
  • Ripped pants
  • Ankle boots
  • Holographic items

Websites & Stores

The main store of the aesthetic

Stores that are popular among members of the Pale aesthetic community include:

  • Adidas
  • All Star
  • American Apparel
  • BLK Water
  • Boxed Water
  • Crosley Cruiser
  • Evian Water
  • Fiji Water
  • Nike
  • Voss
  • Zara


Space buns are two high buns.

Coloured or faded hair is great for this aesthetic, but natural hair also fits very well. Also hairstyles and haircuts like:

  • Bangs
  • Space Buns
  • Messy Bun
  • Long Bob
  • Long hair
  • Short hair
  • Pigtails
  • Microbangs


A lot of plants.

To decorate your living space in the Pale aesthetic way, here are some quick tips to achieve this aesthetic quickly.

  • Plants are essential when it comes to decorating in this aesthetic. Plants such as succulents, ferns, and cacti should not be missed and rooms with white walls and simple decoration.
  • White sheets and pillowcases or with grid, stripes or plaid prints
  • Polaroids, pictures of album covers, drawings or photos of famous people stuck on the wall.
  • Write quotes on the walls
  • Vinyl records on the wall
  • Vinyl record player
  • Marble
  • The intention of a Pale Aesthetic room is not to look minimal, but simple.


Lana Del Rey and Arctic Monkeys

A lot of Pale music tends to fall more into the Indie category.


  • Lana Del Rey
  • Arctic Monkeys
  • The XX
  • The Neighbourhood
  • The 1975
  • Hozier
  • Charli XCX
  • Marina And The Diamonds aka MARINA
  • Lorde
  • Troye Sivan
  • Halsey
  • Melanie Martinez
  • Twenty One Pilots
  • The Smiths
  • Mac DeMarco


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