PC Music is a British record label founded in June 2013 by producer A. G. Cook. The label is known for its surreal or exaggerated take on pop music, creating more of an experimental and electronic pop sound.
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PC Music has been characterized as embracing the aesthetics of advertising, consumerism, and corporate branding. Its artists often present devised personas inspired by cyberculture. The label has inspired both praise and criticism from journalists, and has been called "polarizing". PC Music's aesthetic style is normaly where the hyperpop aesthetic originated from, both featuring a colorful and Y2K style.
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