Aesthetics Wiki

New Money is heavily influenced by consumerism and striving to look wealthy. True New Money is earned through salary, business profits, and/or investments. Because of this, people with New Money can actually be much wealthier than those with Old Money, even as far as being billionaires.

Unlike Old Money, it does not have an easily definable style, as New Money follows trends and is constantly changing. The youngest generation of an Old Money family (usually teenagers or young adults) might be closer to New Money due to conditions of inheritance and their desire to follow trends or rebel against their older relatives.

It is important to note that some people may look New Money wealthy but are in reality middle class people attempting to look rich, which is Boujee.


The idea of an aesthetic of the newly wealthy which is distinct from the established wealthy dates back to Ancient Greece. New Money is most visible during times of economic change, both extreme success and extreme poverty, with many people joining New Money circles during times of economic success and extreme spending being more notable during times of poverty.

New Money is looked down upon by Old Money and Preppy people, usually for being attention seeking. Extreme loudness, thrill seeking, flashy jewelry, and spending sprees are also common among New Money. Those with New Money tend to fall under suspicion due to how quickly the person becomes successful. It may turn out that the money was earned in a less than legal way.

In the 2010s, the Rich Kids of Instagram trend led to robberies as well as investigations into the finances of the "Kids" parents.

Types of New Money[]

New Money is difficult to define as an aesthetic. It is visually striking, which can manifest in several ways:


Excessive amounts of gold and gold plated items, especially things that are not usually gold plated, like toilets. Food with gold leaf is popular. Versace is brand which uses this style. Many people consider it gaudy.


This is the jet set lifestyle - private jets, yachts, vacations in Monaco. Visuals are similar to Boujee - gold, diamonds, expensive champagne. Males can exemplify the Playboy aesthetic. Most common among musicians and athletes.

Bourgeois Bohemian [1][]

Think Gwyneth Paltrow's Goop, wellness retreats, and New Age spiritualism. Feng Shui layout or modern Scandinavian design is used for decor. The color palette is light and airy: white, natural blonde wood, pale blue, light tan, gold, rose gold, and cream. Succulents are common.


Color palette is neutral: gray, black, white, and tan, with primary colors used as accents, especially red. Furniture is usually mid-century modern and paintings and sculptures are Cubist. It is more masculine and common among men who made their money in Silicon Valley or on Wall Street.

New Old Money[]

Often mistakenly called Preppy, this style a trendier version of Old Money. Think Cher in Clueless (1995).

Notable People[]

Most wealthy athletes, musicians, and politicians are New Money. Although it often said that New Money billionaires and millionaires are "self made" people, they hardly ever started from poverty, instead relying on loans from wealthy parents or investors to start up their businesses.

  • Beyonce
  • Bill Gates
  • Celine Dion
  • Elon Musk
  • Donald Trump
  • Jeff Bezos
  • The Kardashian family
  • Madonna
  • Oprah Winfrey
  • Paris Hilton
  • Rihanna
  • Serena Williams
  • Steve Jobs
  • Warren Buffett


The New Money aesthetic is popular in advertising, as it uses much more visible signs of wealth than other wealth related aesthetics like Old Money. Less obvious are the bohemian influenced (think Gwyneth Paltrow's Goop) and minimalist influenced New Money visuals.

  • brand names and logos
  • gold and silver
  • huge diamond rings
  • fur coats
  • private jets
  • yachts
  • luxury cars
  • marble floors
  • loud patterns like zebra stripes and leopard print
  • huge houses
  • luxury apartments


Fashion follows trends but it generally more revealing and sexy than Old Money styles. Local culture can drastically change fashion aesthetics - parts of California have a more bohemian vibe while Manhattan tends to be more Chic Modernist.

Gold and Jet Set[]

  • visible brand names and logos
  • dresses with plunging necklines and high slit skirts
  • skimpy bikinis
  • shirts worn open on men
  • sequins and metallic fabrics
  • fur coats
  • designer sneakers and athleisure
  • extremely high heels

Bourgeois Bohemian[]

  • light airy garments made from organic cotton, linen, and silk
  • kaftans
  • muumuus
  • sandals
  • espadrilles
  • light wash denim jeans and shorts


See Chic Modernist

  • Can also be more gender neutral, even androgynous
  • color palette is black, gray, white, and tan
  • patterns and graphics are simple

Gold Makeup[]

  • Metallic lipstick, eyeshadow, and nail polish

Jet Set Makeup[]

  • long "coffin" nails
  • heavy contouring
  • dark fake tan
  • brightly colored lipstick, eyeshadow, and nail polish
  • fake eyelashes

Bourgeois Bohemian Makeup[]

  • natural makeup or no makeup worn at all
  • organic products

Minimalist Makeup[]

  • bold red lips
  • darkened eyebrows

Home Decor[]

Rooms are decorated in minimalist, modern style.

  • abstract paintings
  • abstract sculptures
  • black and white photographs
  • neutral colored walls and floors



  • Peik Lin's family in Crazy Rich Asians (2018)
  • Empire (2015-2020)
  • Keeping Up with the Kardashians (2006-2021)
  • Maria from Yummy Mummies (2017-)


  • Crazy Rich Asians (2018)
  • Dynasty (2017-)
  • Iron Man (2008)
  • Parasite (2019)
  • Real Housewives of ____ shows
  • Rich Kids of Instagram (2016-2017)
  • The Wolf of Wall Street (2013)
  • Yummy Mummies (2017-)

Bourgeois Bohemian[]

  • Alexis from Schitt's Creek (2015-2020)
  • Frankie Bergstein from Grace and Frankie (2015-)


  • Miranda from Sex and the City (1998-2004)
  • Succession (2018-)
  • David and Moira from Schitt's Creek (2015-2020), but different types of Minimalist

New Old Money[]

  • Clueless (1995)
  • Pretty Woman (1990)
  • Veronica from Riverdale (2017-)
  • Blair Waldorf from Gossip Girl (2007-2012)
  • more conservatively dressed characters on Dynasty (2017-)


  • The Great Gatsby (2013)
  • Dallas (1978-1991)
  • Dallas (2012-2014)
  • Desparate Housewives (2004-2012)
  • Dynasty (1981-1989)
  • Gossip Girl (2021)