Aesthetics Wiki

Neo-Pop, also called New Pop, was a broad postmodern art movement that surged in the 1980s and 1990s. It is a resurgent, evolved and modern version of the ideas of Pop Art artists from the 50s, capturing some of its commercial ideas and Kitsch aspects. However, unlike in Pop Art, Neo-Pop takes inspiration from a wider amount of sources and techniques. Neo-Pop artists sometimes use imagery related to pop culture, such as cartoons, advertisements, and celebrities, but they often change the context of these images to create new meanings. This art movement gave origin to other art movements such as Lowbrow, Pop-Surrealism, and Superflat Pop.


The term "Neo-Pop" was coined by Japanese critic Noi Sawaragi in 1992. The term described artists and art influenced by Pop Art and other types of pop culture, such as Jeff Koons, but also artists working in graffiti and cartoon art. The first wave of Neo-Pop art emerged in the 1980s as a reaction against Minimalism and Conceptualism[1]. Jeff Koons, Damien Hirst, Keith Haring, Kenny Scharf and Takashi Murakami are considered the pioneers of Neo-Pop art. Additionally, Takashi Murakami's art eventually evolved into a new distinct art movement, known as Superflat.


Neo-Pop art's visuals actually don't retain many aspects of traditional Pop Art, and rather convey its ideas into modern times. Neo-Pop takes elements from Pop Art like its emphasis on popular culture, consumerism and mass media and its bright colour palette. The visuals are mainly rooted in vibrant colors, diverse patterns (like polka dots, flowers, hearts, stars, lines, etc.) and a mix of imagery from everyday life, like advertisements and pop culture. Neo-Pop artists often took inspiration from celebrities and iconic trademarks to make their artworks. Additionally, the visuals often convey some sort of ironic or humoristic message; in fact, some Neo-Pop artworks referenced political issues and hoaxes that weren't actually real.



  • Jeff Koons
  • Keith Haring
  • Damien Hirst
  • Kenny Scharf
  • Takashi Murakami
  • Romero Britto
  • Ashley Bickerton
  • Wang Guangyi
  • Mr. (Japanese artist)
  • Thierry Trivès
  • Dominique Fury
  • Charles Ray
  • Richard Orlinski