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Motomami (stylized as MOTOMAMI) is an experimental aesthetic created by the Spanish singer ROSALÍA, primarily present in fashion, visuals and music. The aesthetic itself originates from her album of the same name, "MOTOMAMI". This aesthetic mainly consists of rebellious young women who have a passion for motorcycles and live an independent and confident lifestyle. It gained a wide following in Spanish-speaking countries and social media.

The term "Motomami" is a combination of the Japanese word "moto" (stronger) and the Spanish word "mami" (mommy). However the word "moto" also means "motorbike" in Spanish, referencing ROSALÍA's mother and her love for motorbikes.


The album MOTOMAMI was released by ROSALÍA in the 18th of March, 2022 under the Columbia Records record label. Its interesting aesthetic combining multiple cultural, musical and aesthetic influences with Biker culture made her album quickly go viral, with some songs even passing through the language barrier on social media. The MOTOMAMI album and aesthetic brought important attention and popularity in the same year, and as some journalists have described, ROSALÍA's MOTOMAMI album has created a "before and after" element to music and fashion in Spanish-speaking social media[1].

On the 10th of February of 2023, ROSALÍA made a collab with Coca-Cola, consisting of a limited edition Coca-Cola flavor called "Movement". The design used on the Coca-Cola can uses the same aesthetic used as in her Motomami album, however it used pink instead of red as its primary colour.


ROSALÍA's Motomami World Tour included 45 concerts in multiple countries.

Fashion involving Biker elements quickly became viral in Spain, especially in Catalonia, where ROSALÍA originally is from. In fact, Motomami was so influential during 2022 and 2023 that Los 40, Spain's most well known music radio, has described 2022 and 2023 as the "Motomami era" of Spanish music[2], because her last concert part of the MOTOMAMI World Tour was held on the 22th of July of 2023 in the Lollapalooza Festival of Paris, France.



The letter "M" on the Motomami logo is shaped like a butterfly.

ROSALÍA considers MOTOMAMI to be the most confessional and personal album she has ever made. The Motomami aesthetic typically involves visuals exploring topics such as motorbiking, sexuality, transformation, spirituality, self-esteem, isolation and heartbreak. Another prominent visual in the Motomami aesthetic is Grunge filters, graffiti, scribbled text and symbols. Another visual prominent in this aesthetic are 80s-90s Biker aesthetics, butterflies or Y2K Futurism technology and fashion which often gives a nostalgic appeal to the aesthetic.

Another important part of ROSALÍA's Motomami aesthetic is having fun. She felt like her past albums like "Los Angéles" or "El Mal Querer" had no place for humoristic topics and fun, and she wanted to finally create a different, lighter album. To ROSALÍA, the Motomami style feels much more playful, creative and happier than her past works, which rather expressed deep topics. The sense of humor in the Motomami aesthetic is expressed through childhood nostalgia elements like sounds from bootleg toys. In her song "BIZCOCHITO", she incorporates sounds effects from the iconic Bubblegum Dance bootleg toy phone.

Another important characteristic of the Motomami aesthetic is its promotion of freedom of sexuality and feminism. ROSALÍA, as she said in one of her interviews, believes that sexuality is actually part of many people's daily lives, and it should be celebrated rather than diminished as something shameful. ROSALÍA's Motomami songs have also been described as 'avant-garde' approaches to Reggaeton and Pop music. Some of her songs in the MOTOMAMI album incorporate topics of feminism, since Reggaeton music often includes misogynistic themes and ideas. ROSALÍA herself has said that she wishes for MOTOMAMI to "provide a feminist counterbalance to misogyny in music"[3].


Much like the music, the Motomami aesthetic embraces a playful aesthetic and draws inspiration from multiple sources, including various cultures, subcultures and aesthetics; additionally, it also influenced the "Bikercore" fashion trend. Generally Motomami takes inspiration from 2000s fashion, Bikerculture, the Choni, Cyberpunk and Punk subcultures as well as Animanga culture.


Some of the most commonly used elements in Motomami fashion include:

  • Revealing black dresses with complex patterns
  • Black leather jackets and bomber jackets
  • Mini-skirts with black and white animal prints
  • Oversized Y2K sunglasses
  • Racing-style pants
  • Y2K black high boots
  • Schoolgirl pleated skirts
  • Black opera gloves
  • Tracksuits using black, red and white colors, inspired by the Choni subculture
  • References to Pop culture
  • Cyberpunk Biker helments with cat ears, inspired by Durarara!!
  • Clothing inspired by Otaku subculture
  • Grillz/Decorative diamonds on teeth, like butterfly piercings
  • Hairstyles with long pigtails, inspired by Sailor Moon
  • Hairstyles featuring buns with red accessories
  • Double-braided hairstyles with red accessories
  • Colour palette: electronic colours such as black, white and red or pink
  • Full nudity (sometimes)

Adoption of the Aesthetic by Other People[]

Although the Motomami aesthetic was mainly marketed and pushed by ROSALÍA, it's still important to note that the aesthetic has been adopted by other people and is not necessarily exclusive to her. Some examples of models adopting this style include:


The music associated with the Motomami aesthetic respectivily also originated from ROSALÍA's MOTOMAMI album. In the album, she incorporates a really wide set of musical elements and techniques. ROSALÍA mainly took inspiration from Latin musical genres she used to listen to as a kid, such as Reggaeton, Bachata, Urbano and Champeta, as well as Caribbean music and Andalusian Flamenco. In her album she also incorporated elements of Pop, Jazz, Hip-Hop, Cyberpunk and Alternative music, and to a lesser extent, she also incorporates elements of Chiptune, Art Pop, Mambo, Bolero, Electropop, Dembow and Funk Carioca. The songs in her album include a wild mix of musical genres that have little-to-nothing in common with each other, like Reggaeton combined with Jazz in her song "SAOKO". Other common characteristics of her song include heavily autotuned sounds, distorted samples, hard synthesizers and sometimes nearly unintelligible vocals, as well as lyrics that might sound nonsensical and audible elements that may not sound like music at all.


"Eh, yo soy muy mía, yo me transformo
Una mariposa, yo me transformo
Makeup de drag queen, yo me transformo
Lluvia de estrellas, yo me transformo
Pasá' de vuelta', yo mе transformo
Como Sex Siren, yo me transformo
Me contradigo, yo me transformo
Soy to'a' las cosa', yo me transformo

ROSALÍA has expressed that her MOTOMAMI album is one of the most confessional ones she has ever made. The lyrics often express feelings of transformation, sexuality, heartbreak, celebration, spirituality, self-respect and isolation. Another recurring topic in her songs are ROSALÍA's personal experiences, like references to Pop culture and other musical artists she enjoys or enjoyed as a kid, as well as secret codes through vocals and pitch, referencing her experiences as a musical artist[5]. Because of this, some of the lyrics might seem "non-sensical" or "unintelligible", however ROSALÍA prioritizes the meaning of her songs' lyrics, and the full meaning of her songs are avaiable on the platform GENIUS.



Pink Motomami[]


ROSALÍA's collaboration with Coca-Cola: Movement.

This is a specific subgenre of the Motomami aesthetic that uses pink as a primary colour instead of red. The visuals and other aspects are completely identical. This style can be noted in some of ROSALÍA's collaborations with companies, such as the Coca-Cola Movement collab she made with Coca-Cola.



An example of the Motopapi aesthetic.
Credit: @dizzy_smarp

Due to the significant influence of ROSALÍA's Motomami aesthetic on Spanish-speaking social media, a new smaller trend of men adopting the aesthetic surged. The aesthetic itself is nearly identical, with the only exception of having a masculine twist. As described by an user in Urban Dictionary, a Motopapi is a "a boy with a strong attitude and who can also be very sensitive and have problems at the same time. A Motopapi is always empowered and he always knows what he wants"[6]. It is called "Motopapi" because papi in Spanish means "daddy", while mami means "mommy".


Claims of "Cultural Appropiation"[]

ROSALÍA has been criticized by various American bloggers because they claim that it's 'immoral' for her to adopt influences from other cultures in her songs as a white Spanish Catalan[7], however it's important to note "cultural appropiation" isn't a very well known concept outside the Anglosphere, or is at least seen as inoffensive. ROSALÍA mainly takes inspiration from Latin American and Caribbean cultures, as well as Andalusian Flamenco and traditions that are native to her, like Catalan and Occitan culture. She also included some minor references to Japanese culture, particularly of Otaku origin. Latin American music itself actually holds a great popularity in southern Europe, especially in Spain, Portugal and Italy to a lesser extent. This has led to American critics claiming that she is culturally appropiating from Latin American, Caribbean and Andalusian traditions, however most people from those cultural backgrounds don't actually feel offended at all, especially since her music has become popular in Latin America itself, and ROSALÍA gathered lots of fans in her concerts in the region, as well as collaborating with artists from those cultural backgrounds.