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Mote Kei (モテ系) is a Japanese fashion trend centering itself around femininity without showing off too much sexuality or individuality. The idea is to attract the widest possible interest from men using a mixture of cuteness and sexiness.[1] The phrase "Mote Kei" was been obtained from the slang term Moteru (モテる), meaning to appeal to the opposite sex.[2]


Mote Kei fashion follows popular and well-known trends, so common themes can be vague. Despite all of the diversity in Mote Kei fashion, it still needs to keep its attractiveness to men.[1]

Mote Kei is meant to be quiet and subtle, which means it should not consist of loud, flashy, and overly sexual themes. Instead, the style should be neutral, keeping everything balanced and easy on the eyes.