Mote kei is a Japanese fashion trend that shows femininity without showing off with sexual appeal or individuality. The idea is to attract the widest possible interest from men. The phrase "mote kei" was been obtained from the slang term moteru (モテる), its meaning to appeal to the opposite sex.
Mote kei fashion follows popular and well-known trends, so common themes can be vague. Despite all of the diversity in mote kei fashion, it still needs to keep its attractiveness.
Mote kei is deemed to be quiet. This means it should not consist of loud, flashy, and overly sexual themes. Instead, the style should be neutral, keeping everything balanced and easy on the eyes.