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{{Aesthetic |
{{Aesthetic |
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|title1 = Mori Kei |
|title1 = Mori Kei |
||
− | |image1 = Mori- |
+ | |image1 = Mori-Kei-cropped.jpeg |
− | |other_names = |
+ | |other_names =Mori Girl, Mori Boy |
|decade_of_origin = 2000s |
|decade_of_origin = 2000s |
||
+ | |key_motifs = Forests, deer, moss, flowers, hanging herbs, wood nymphs, baby animals, greenery, cottages, fairy tales, white dresses |
||
− | |key_motifs = Nature, modesty |
||
|key_colours = Earth tones, green, brown, white, soft pinks, yellow |
|key_colours = Earth tones, green, brown, white, soft pinks, yellow |
||
− | |related_aesthetics = [[Cottagecore]]<br>[[Dolly Kei]]<br>[[Fawncore]]<br>[[Lagenlook]]<br>[[Naturecore]] |
+ | |related_aesthetics = [[Classic Lolita]]<br>[[Cottagecore]]<br>[[Cult Party Kei]]<br>[[Dolly Kei]]<br>[[Fairycore]]<br>[[Fairy Grunge]]<br>[[Forestpunk]]<br>[[Fawncore]]<br>[[Goblincore]]<br>[[Lagenlook]]<br>[[Lolita]]<br>[[Naturecore]]<br>[[Shabby Chic]]<br>[[Shironuri]]<br>[[Strega]] |
+ | |related_media=Tasha Tudor<br> |
||
− | |||
+ | KOKIA’s The Voice<br> |
||
− | '''Mori Kei''' (森系), also known originally as Mori Girl (森ガール) is a Japanese fashion that centers around an appearance inspired by living in the woods. |
||
+ | Vashti Bunyan’s Just Another Diamond Day<br> |
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+ | Honey and Clover<br> |
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+ | Heavenly Forest<br> |
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⚫ | |||
+ | |key_values=Love of the forest, quiet hobbies, reading, drinking tea, herbalism, natural lifestyle |
||
+ | }} |
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+ | '''Mori Kei''' is a Japanese fashion that centers around an appearance inspired by living in the woods. In Japan, the style is generally refered to as '''Mori Girl''' ({{Hover|森ガール|Mori Gāru}}) or '''Mori Boy''' ({{Hover|森ボーイ|Mori Bōi}}) depending in the gender of the wearer and not Mori Kei (森系, meaning "forest types"). |
||
==History== |
==History== |
||
− | In 2006, a community called "Mori Girl" was created on the Japanese social network [https://mixi.jp |
+ | In 2006, a community called "Mori Girl" was created on the Japanese social network [https://mixi.jp Mixi]. The name was chosen by its manager, Choco, after a friend commented on one of her outfits stating "You look like you are in the forest." |
− | The “Mori Girl” |
+ | The “Mori Girl” Mixi community reached 35,000 people in 2009, and it caused a big boom that led to the creation of multiple mori kei magazines and brands such as Mori Girl Lesson magazines, Choco's Mori Girl Book, and the popular mori brand Wonder Rocket. The style also saw considerable popularity overseas, where the name Mori Kei began to be used, leading to the creation of various communities on social media and livejournal. However, in Japan, the style began to decline in the early 2010s, and magazines and brands declined with the end of its popularity. |
− | As of 2019, the online |
+ | As of 2019, the online Mixi group about the origin of mori kei has been deleted, and the brand that has been worn at the highest of its popularity, "Wonder Rocket," also closed its Harajuku store in 2017. |
− | The heyday of the fashion might have passed, but since there still is certain number of enthusiasts, the genre of mori kei itself has not disappeared. There are still brands catering to mori kei even though the design has changed to suit the present, as well as a still existing international online community. |
+ | The heyday of the fashion might have passed, but since there still is a certain number of enthusiasts, the genre of mori kei itself has not disappeared. There are still brands catering to mori kei even though the design has changed to suit the present, as well as a still existing international online community. |
==Fashion== |
==Fashion== |
||
[[File:Edc2867cb44318c469a24ecc8d426337-600x600.jpg|thumb|Make-up and hair.]] |
[[File:Edc2867cb44318c469a24ecc8d426337-600x600.jpg|thumb|Make-up and hair.]] |
||
− | + | Mori Kei has undergone many changes and trends since the height of its popularity, but the basic appearance still remains the same. It combines clothing that appears natural, girly, layered, and loose. In general, the main staple of mori fashion is its many loose layers that hide the body shape, and the term "yurufuwa" (ゆるふわ) is often used to describe its fluffy appearance. |
|
− | Clothes with embroidery, various kinds of lace, and light materials are preferred and for layering, cardigans, vests, and knit scarves and shawls are often used in the style. Besides its most known off-white color schemes, earth tones and other natural tones, such as navy blue, khaki, beige and brown |
+ | Clothes with embroidery, various kinds of lace, and light materials are preferred and for layering, cardigans, vests, and knit scarves and shawls are often used in the style. Besides its most known off-white color schemes, earth tones and other natural tones, such as navy blue, khaki, beige, and brown are used. Floral colors such as light pinks and blues are also sometimes used. Popular accessories include lace-up leather boots, tights, and baskets. |
− | The hair and |
+ | The hair and makeup match the outfits in their natural appearance. The popular eye shadow options are beige, gold and pink, in minimal styles. The blush is often highly placed and round. The eyebrows are thick and natural. |
− | |||
− | ===Websites & Stores === |
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− | |||
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==Activities== |
==Activities== |
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*Baking and cooking |
*Baking and cooking |
||
*Camping |
*Camping |
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− | *Collecting acorns |
+ | *Collecting acorns and pine cones |
*Crafting |
*Crafting |
||
*Cross-stitching |
*Cross-stitching |
||
*Drawing |
*Drawing |
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− | *Drying leaves |
+ | *Drying leaves and flowers |
*Embroidering |
*Embroidering |
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*Felting |
*Felting |
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*Picnics |
*Picnics |
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*Photography |
*Photography |
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− | *Reading |
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*Reading fairy tales |
*Reading fairy tales |
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*Scrapbooking |
*Scrapbooking |
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*Sculpting |
*Sculpting |
||
*Sewing |
*Sewing |
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+ | *Stargazing |
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− | *Sketching |
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− | *Stargaze |
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*Visiting a library |
*Visiting a library |
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*Writing letters |
*Writing letters |
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==Media== |
==Media== |
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===Movies=== |
===Movies=== |
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+ | |||
⚫ | |||
+ | * Anything by Studio Ghibli |
||
⚫ | |||
+ | **''My Neighbour Totoro'' |
||
+ | ** ''Howl's Moving Castle'' |
||
+ | ** ''Pompoko'' |
||
+ | ** ''Princess Kaguya'' |
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+ | **''The Secret World of Arietty'' |
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+ | |||
⚫ | |||
*''Children who Chase Lost Voices'' |
*''Children who Chase Lost Voices'' |
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*''Pollyanna'' |
*''Pollyanna'' |
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*''The Secret Garden'' |
*''The Secret Garden'' |
||
+ | *''Matilda'' |
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+ | *''Heavenly Forest'' |
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+ | *''Little Forest'' (2014) |
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+ | |||
+ | === TV Series === |
||
+ | |||
+ | * ''Sweet Tooth'' |
||
+ | *''Anne with an 'E''' |
||
+ | *''The World of Peter Rabbit and Friends'' |
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+ | *''Tales from Moomin Valley'' (1990 TV series) |
||
+ | *''Sylvanian Families'' (mini episodes) |
||
===Books=== |
===Books=== |
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*''Inkheart'' |
*''Inkheart'' |
||
− | *'' |
+ | *''Grimm's Fairytales'' |
*''Howl's Moving Castle'' |
*''Howl's Moving Castle'' |
||
*''The Secret Garden'' |
*''The Secret Garden'' |
||
− | * |
+ | *Tales by Hans Christian Andersen |
*''Anne of Green Gables'' |
*''Anne of Green Gables'' |
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*''The Borrowers'' |
*''The Borrowers'' |
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*''Peter Pan'' |
*''Peter Pan'' |
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− | *''Redwall'' ( |
+ | *''Redwall'' (series) |
+ | *''Watership Down'' |
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====Authors==== |
====Authors==== |
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*''Anohana'' |
*''Anohana'' |
||
*''Fruit's Basket'' |
*''Fruit's Basket'' |
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+ | *''Honey and Clover'' |
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+ | *''Snow White With the Red Hair'' |
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+ | *''Mushi-Shi'' |
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+ | <br /> |
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− | == |
+ | == Music == |
+ | There is no specific music in the modern era (although some Japanese bands briefly identified themselves as Mori Kei during its heyday). Regardless, music genres like folk, baroque pop, and dream pop go over well. |
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⚫ | |||
+ | *Chocopurin |
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⚫ | |||
+ | *Ichiko Aoba |
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⚫ | |||
+ | *KOKIA |
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− | |||
+ | *Popoyans |
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+ | *Searly |
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+ | *Yeye |
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+ | *Youmou and Ohana |
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+ | ==== Semi-related ==== |
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+ | *Vashti Bunyan |
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+ | *Akiko Yano (particularly the album Brooch) |
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+ | *Chinatsu Kuzuu |
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+ | *Shelleyan Orphan |
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+ | *Virginia Astley |
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+ | *Fleur |
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+ | *Joan Baez |
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+ | *Donavan |
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+ | *Simon and Garfunkel |
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==Subgenres== |
==Subgenres== |
||
− | ===Dark Mori Kei=== |
+ | ===Dark Mori Kei / Mori Goth=== |
− | Dark Mori Kei takes the standard Mori Kei aesthetic, but gives it a |
+ | Dark Mori Kei (also known as Mori Goth) takes the standard Mori Kei aesthetic, but gives it a gothic twist, incorporating darker clothing into the look compared to the usually more light-hearted Mori Kei. The style was created by the international community and part of it later separated off into Strega/Witchcore. |
+ | |||
+ | Today, Dark Mori Kei itself is considered seperate from Strega, as it still follows the rules of the original Mori Kei in terms of layering and shape. Many people in this aesthetic consider Helena Bonham Carter to be a style inspiration. They are also more open to Goth music and the Goth community (particularly the Strega aesthetic and the work of Siouxsie and the Banshees and All About Eve). |
||
+ | |||
+ | This substyle has continued to grow in considerable popularity amongst the international community and is widely known. |
||
+ | |||
+ | ===Yama Kei=== |
||
+ | Yama Kei was introduced by Japanese women with a passion for the outdoors. It features practical outdoor clothing and equipment in bright colors and vivid patterns. |
||
+ | |||
+ | === Hama Kei === |
||
+ | Hama Kei is a short-lived version of Mori Kei adapted to life in the seashore and the beach. It features fewer and lighter layers, and an emphasis in blue, aqua, beige and white tones, as well as the use of denim and sailor-like stripes and anchors. |
||
+ | |||
+ | == Resources == |
||
+ | External links to help get a better understanding of this aesthetic. |
||
+ | |||
+ | === Communities === |
||
+ | |||
+ | * [https://www.facebook.com/groups/118369118236600 Facebook] |
||
+ | |||
+ | === Blogs === |
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+ | |||
+ | * [https://morigirls.livejournal.com/ Mori Girl Livejournal] |
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+ | * [https://fuckyeahmorikeii.tumblr.com/ Fuck Yeah Mori Kei!] |
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+ | |||
+ | ===Vendors=== |
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+ | |||
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⚫ | |||
⚫ | |||
⚫ | |||
⚫ | |||
+ | |||
⚫ | |||
+ | |||
⚫ | |||
+ | *[https://open.spotify.com/playlist/3LJ1ghYwR5O4Km8x0wkyZV Mori Kei (Japanese Cottagecore) 🌼 by 🌸miki🌸] |
||
+ | *[https://open.spotify.com/playlist/0WPZ1VNP3BDvIACOar2Ckg mori kei by jjuliaad] |
||
⚫ | |||
+ | |||
⚫ | |||
⚫ | |||
− | ==="Sub" Styles=== |
||
⚫ | |||
− | A number of similar styles with their own histories are often considered somewhat sub-styles to mori fashion. These include Yama Kei, a fashion centered around hiking and mountains instead of the forest, and mori boy, a term used to describe a masculine version of mori kei fashion. |
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==Gallery== |
==Gallery== |
||
− | <gallery widths="135" spacing="small"> |
+ | <gallery widths="135" spacing="small" orientation="portrait" bordercolor="#964B00"> |
Fd9831fb-f0c0-4156-8366-44ef20139411.octet-stream.jpg|Mori Hairstyle |
Fd9831fb-f0c0-4156-8366-44ef20139411.octet-stream.jpg|Mori Hairstyle |
||
Be2c359f-b36f-4946-8cb6-f19df59c0ea7.octet-stream.jpg|Dear Li Mori Hairstyle |
Be2c359f-b36f-4946-8cb6-f19df59c0ea7.octet-stream.jpg|Dear Li Mori Hairstyle |
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Line 131: | Line 201: | ||
185678999.jpeg|Dark Mori |
185678999.jpeg|Dark Mori |
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Ef4d6326-988f-4a32-abdf-ccf01b0117d5.octet-stream.jpg|An example of Dark Mori Kei by Anya Apples |
Ef4d6326-988f-4a32-abdf-ccf01b0117d5.octet-stream.jpg|An example of Dark Mori Kei by Anya Apples |
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+ | 182285988 4118253014902988 6668922827010095368 n.jpg |
||
− | 182285988_4118253014902988_6668922827010095368_n.jpg |
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</gallery> |
</gallery> |
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[[Category:Kei Suffix]] |
[[Category:Kei Suffix]] |
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[[Category:Fields and forests]] |
[[Category:Fields and forests]] |
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[[Category:Feminine]] |
[[Category:Feminine]] |
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+ | [[Category:Pale Yellow]] |
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+ | [[Category:Tan]] |
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+ | [[Category:White]] |
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+ | [[Category:Brown]] |
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+ | [[Category:Cream]] |
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+ | [[Category:Fashion Styles]] |
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+ | [[Category:Olive]] |
Latest revision as of 13:54, 11 March 2024
Mori Kei is a Japanese fashion that centers around an appearance inspired by living in the woods. In Japan, the style is generally refered to as Mori Girl (森ガール) or Mori Boy (森ボーイ) depending in the gender of the wearer and not Mori Kei (森系, meaning "forest types").
History
In 2006, a community called "Mori Girl" was created on the Japanese social network Mixi. The name was chosen by its manager, Choco, after a friend commented on one of her outfits stating "You look like you are in the forest."
The “Mori Girl” Mixi community reached 35,000 people in 2009, and it caused a big boom that led to the creation of multiple mori kei magazines and brands such as Mori Girl Lesson magazines, Choco's Mori Girl Book, and the popular mori brand Wonder Rocket. The style also saw considerable popularity overseas, where the name Mori Kei began to be used, leading to the creation of various communities on social media and livejournal. However, in Japan, the style began to decline in the early 2010s, and magazines and brands declined with the end of its popularity.
As of 2019, the online Mixi group about the origin of mori kei has been deleted, and the brand that has been worn at the highest of its popularity, "Wonder Rocket," also closed its Harajuku store in 2017.
The heyday of the fashion might have passed, but since there still is a certain number of enthusiasts, the genre of mori kei itself has not disappeared. There are still brands catering to mori kei even though the design has changed to suit the present, as well as a still existing international online community.
Fashion
Mori Kei has undergone many changes and trends since the height of its popularity, but the basic appearance still remains the same. It combines clothing that appears natural, girly, layered, and loose. In general, the main staple of mori fashion is its many loose layers that hide the body shape, and the term "yurufuwa" (ゆるふわ) is often used to describe its fluffy appearance.
Clothes with embroidery, various kinds of lace, and light materials are preferred and for layering, cardigans, vests, and knit scarves and shawls are often used in the style. Besides its most known off-white color schemes, earth tones and other natural tones, such as navy blue, khaki, beige, and brown are used. Floral colors such as light pinks and blues are also sometimes used. Popular accessories include lace-up leather boots, tights, and baskets.
The hair and makeup match the outfits in their natural appearance. The popular eye shadow options are beige, gold and pink, in minimal styles. The blush is often highly placed and round. The eyebrows are thick and natural.
Activities
- Baking and cooking
- Camping
- Collecting acorns and pine cones
- Crafting
- Cross-stitching
- Drawing
- Drying leaves and flowers
- Embroidering
- Felting
- Gardening
- Geocaching
- Going for a walk
- Going thrift shopping
- Having hot drinks, such as apple cider or hot chocolate
- Horseback riding
- Hiking
- Journaling
- Knitting
- Making dried fruit
- Painting
- Picnics
- Photography
- Reading fairy tales
- Scrapbooking
- Sculpting
- Sewing
- Stargazing
- Visiting a library
- Writing letters
Media
Movies
- Anything by Studio Ghibli
- My Neighbour Totoro
- Howl's Moving Castle
- Pompoko
- Princess Kaguya
- The Secret World of Arietty
- The Secret of NIMH
- Children who Chase Lost Voices
- Pollyanna
- The Secret Garden
- Matilda
- Heavenly Forest
- Little Forest (2014)
TV Series
- Sweet Tooth
- Anne with an 'E'
- The World of Peter Rabbit and Friends
- Tales from Moomin Valley (1990 TV series)
- Sylvanian Families (mini episodes)
Books
- Inkheart
- Grimm's Fairytales
- Howl's Moving Castle
- The Secret Garden
- Tales by Hans Christian Andersen
- Anne of Green Gables
- The Borrowers
- Peter Pan
- Redwall (series)
- Watership Down
Authors
- Beatrix Potter
- Dianna Wynne Jones
Anime and Manga
- Is the Order a Rabbit
- Mary and the Witch's Flower
- The Ancient Magus' Bride
- Anohana
- Fruit's Basket
- Honey and Clover
- Snow White With the Red Hair
- Mushi-Shi
Music
There is no specific music in the modern era (although some Japanese bands briefly identified themselves as Mori Kei during its heyday). Regardless, music genres like folk, baroque pop, and dream pop go over well.
- Chocopurin
- Ichiko Aoba
- KOKIA
- Popoyans
- Searly
- Yeye
- Youmou and Ohana
- Vashti Bunyan
- Akiko Yano (particularly the album Brooch)
- Chinatsu Kuzuu
- Shelleyan Orphan
- Virginia Astley
- Fleur
- Joan Baez
- Donavan
- Simon and Garfunkel
Subgenres
Dark Mori Kei / Mori Goth
Dark Mori Kei (also known as Mori Goth) takes the standard Mori Kei aesthetic, but gives it a gothic twist, incorporating darker clothing into the look compared to the usually more light-hearted Mori Kei. The style was created by the international community and part of it later separated off into Strega/Witchcore.
Today, Dark Mori Kei itself is considered seperate from Strega, as it still follows the rules of the original Mori Kei in terms of layering and shape. Many people in this aesthetic consider Helena Bonham Carter to be a style inspiration. They are also more open to Goth music and the Goth community (particularly the Strega aesthetic and the work of Siouxsie and the Banshees and All About Eve).
This substyle has continued to grow in considerable popularity amongst the international community and is widely known.
Yama Kei
Yama Kei was introduced by Japanese women with a passion for the outdoors. It features practical outdoor clothing and equipment in bright colors and vivid patterns.
Hama Kei
Hama Kei is a short-lived version of Mori Kei adapted to life in the seashore and the beach. It features fewer and lighter layers, and an emphasis in blue, aqua, beige and white tones, as well as the use of denim and sailor-like stripes and anchors.
Resources
External links to help get a better understanding of this aesthetic.
Communities
Blogs
Vendors
Playlists
- Mori Kei/Mori Girl Vibes 🌿 by Jessica Hillier
- Mori Kei (Japanese Cottagecore) 🌼 by 🌸miki🌸
- mori kei by jjuliaad
- Mori Kei by otherworldXotherhalf