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{{Aesthetic
{{Aesthetic|title1 = Mori Kei|image1 = Mori-kei.jpg|other_names = Mori Girl, Natural Kei|decade_of_origin = 2000s|key_motifs = Nature, modesty|key_colours = Green, Brown, white, pink, yellow|related_aesthetics=[[Dolly Kei]]<br>
 
[[Cult Party Kei]]<br>
+
|title1 = Mori Kei
  +
|image1 = Mori-Kei-cropped.jpeg
[[Cottagecore]]}}'''Mori Kei''' (森系) is a japanese fashion that centers around an appearance that is inspired by living in the woods.
 
  +
|other_names = Natural Kei
  +
|decade_of_origin = 2000s
  +
|key_motifs = Nature, modesty
  +
|key_colours = Earth tones, green, brown, white, soft pinks, yellow
  +
|related_aesthetics = [[Cottagecore]]<br>[[Dolly Kei]]<br>[[Cult Party Kei]]<br>[[Shironuri]]<br>[[Fawncore]]<br>[[Lagenlook]]<br>[[Naturecore]]<br>[[Shabby Chic]]}}
   
 
'''Mori Kei''' (森系), also known originally as Mori Girl (森ガール) is a Japanese fashion that centers around an appearance inspired by living in the woods.
== History ==
 
In 2006, a community called "Mori Girl" was created on the japanese social network [https://mixi.jp/ mixi]. The name was choosen by it's manager, Choco, after a friend commented one of her outfits with "You look like you are in the forest.".
 
   
 
==History==
The “Mori Girl” community reached 35,000 people in 2009, and it caused a big boom that lead to creation of multiple mori kei magazines and brands. However, magazines and brands decline with the end of its popularity.
 
 
In 2006, a community called "Mori Girl" was created on the Japanese social network [https://mixi.jp Mixi]. The name was chosen by its manager, Choco, after a friend commented on one of her outfits stating "You look like you are in the forest."
   
  +
The “Mori Girl” Mixi community reached 35,000 people in 2009, and it caused a big boom that led to the creation of multiple mori kei magazines and brands such as Mori Girl Lesson magazines, Choco's Mori Girl Book, and the popular mori brand Wonder Rocket. The style also saw considerable popularity overseas, where the name Mori Kei began to be used, leading to the creation of various communities on social media and livejournal. However, in Japan, the style began to decline in the early 2010s, and magazines and brands declined with the end of its popularity.
As of 2019, the online article about the origin of mori kei has been deleted, and the brand that has been worn at the highest of its popularity, "Wonder Rocket," also closed its Harajuku store in 2017.
 
   
 
As of 2019, the online Mixi group about the origin of mori kei has been deleted, and the brand that has been worn at the highest of its popularity, "Wonder Rocket," also closed its Harajuku store in 2017.
The heyday of the fashion might have passed, but since there still is certain number of enthusiasts, the genre of mori kei itself has not disappeared. There are still brands cathering to mori kei even though the design has changed to suit the present.
 
<br />
 
== Fashion ==
 
{{Example|image1=Edc2867cb44318c469a24ecc8d426337-600x600.jpg|title1=mori make-up and hair}}
 
This style has undergone many changes since the height of it's popularity, but the basic appearance still remains the same. Mori kei combines clothing that appears natural, girly, folklore, and bohemian. There are many loose layers that hide the the body shape, and the term "yurufuwa" (ゆるふわ) is often used to describe it's fluffy appearance. Clothes with embroidery, rustic crochet, and light materials are preferred and for layering, cardigans, vests, and collars are often used. Besides off-white, earth tones such as navy blue, khaki, beige and brown are used. The hair and make-up matches the outfits in that they appear natural. The popular eye shadow options are beige, gold and pink. The blush is often highly placed and round. The eyebrows are thick and natural.
 
   
 
The heyday of the fashion might have passed, but since there still is a certain number of enthusiasts, the genre of mori kei itself has not disappeared. There are still brands catering to mori kei even though the design has changed to suit the present, as well as a still existing international online community.
'''Mori Kei Vendors'''
 
   
 
==Fashion==
* [https://www.canshop.jp/sm2/ Samansa Mos2]
 
 
[[File:Edc2867cb44318c469a24ecc8d426337-600x600.jpg|thumb|Make-up and hair.]]
* [https://www.ambidex-store.jp/shop/c/c03/ bulle de savon]
 
  +
This style has undergone many changes and trends since the height of its popularity, but the basic appearance still remains the same. It combines clothing that appears natural, girly, layered, and loose. In general, the main staple of mori fashion is its many loose layers that hide the body shape, and the term "yurufuwa" (ゆるふわ) is often used to describe its fluffy appearance.
*[https://zozo.jp/brand/cawaii/ CAWAII]
 
   
  +
Clothes with embroidery, various kinds of lace, and light materials are preferred and for layering, cardigans, vests, and knit scarves and shawls are often used in the style. Besides its most known off-white color schemes, earth tones and other natural tones, such as navy blue, khaki, beige, and brown are used. Floral colors such as light pinks and blues are also sometimes used. Popular accessories include lace-up leather boots, tights, and baskets.
== Gallery ==
 
<gallery widths="185">
 
   
  +
The hair and makeup match the outfits in their natural appearance. The popular eye shadow options are beige, gold and pink, in minimal styles. The blush is often highly placed and round. The eyebrows are thick and natural.
3bf9ca7039ec491b414d65b55c3afb36.jpg
 
   
  +
==Activities==
</gallery><gallery widths="130">
 
  +
*Baking and cooking
  +
*Camping
  +
*Collecting acorns andvpine cones
  +
*Crafting
  +
*Cross-stitching
  +
*Drawing
  +
*Drying leaves and flowers
  +
*Embroidering
  +
*Felting
  +
*Gardening
  +
*Geocaching
  +
*Going for a walk
  +
*Going thrift shopping
  +
*Having hot drinks, such as apple cider or hot chocolate
  +
*Horseback riding
  +
*Hiking
  +
*Journaling
  +
*Knitting
  +
*Making dried fruit
  +
*Painting
  +
*Picnics
  +
*Photography
  +
*Reading fairy tales
  +
*Scrapbooking
  +
*Sculpting
  +
*Sewing
  +
*Stargazing
  +
*Visiting a library
  +
*Writing letters
  +
  +
==Media==
  +
===Movies===
  +
*Anything by Studio Ghibli
  +
*''The Secrete of NIMH''
  +
*''Children who Chase Lost Voices''
  +
*''Pollyanna''
  +
*''The Secret Garden''
  +
  +
=== TV Series ===
  +
  +
* ''Sweet Tooth''
  +
  +
===Books===
  +
*''Inkheart''
  +
*''Grimms Fairytales''
  +
*''Howl's Moving Castle''
  +
*''The Secret Garden''
  +
*''Tales from Hans Christian Andersen''
  +
*''Anne of Green Gables''
  +
*''The Borrowers''
  +
*''Peter Pan''
  +
*''Redwall'' (Series)
  +
  +
====Authors====
  +
*Beatrix Potter
  +
*Dianna Wynne Jones
  +
  +
===Anime and Manga===
  +
*''Is the Order a Rabbit''
  +
*''Mary and the Witch's Flower''
  +
*''The Ancient Magus' Bride''
  +
*''Anohana''
  +
*''Fruit's Basket''
  +
  +
===Music===
  +
====Playlists====
  +
*[https://open.spotify.com/playlist/2wMBDXaUk9LYAypxeeEu0b Mori Kei/Mori Girl Vibes 🌿 by Jessica Hillier]
  +
*[https://open.spotify.com/playlist/3LJ1ghYwR5O4Km8x0wkyZV Mori Kei (Japanese Cottagecore) 🌼 by 🌸miki🌸]
  +
*[https://open.spotify.com/playlist/0WPZ1VNP3BDvIACOar2Ckg mori kei by jjuliaad]
  +
*[https://www.youtube.com/playlist?list=PLhtFRI9uHJgaTrjo-ich9JxOkQPjQv_aQ Mori Kei by otherworldXotherhalf]
  +
  +
==Subgenres==
  +
===Dark Mori Kei===
  +
Dark Mori Kei takes the standard Mori Kei aesthetic, but gives it a dark, witchy/gothic twist, incorporating darker clothing into the look compared to the usually more light-hearted Mori Kei. The style was created by the international community and later evolved into Strega. However, the style has gained a considerable popularity amongst the international community and is widely known.
  +
  +
===Yama Kei===
  +
Yama Kei was introduced by Japanese women with a passion for the outdoors. It features practical outdoor clothing and equipment in bright colors and vivid patterns.
  +
  +
=== Hama Kei ===
  +
Hama Kei is a short-lived version of Mori Kei adapted to life in the seashore and the beach. It features fewer and lighter layers, and an emphasis in blue, aqua, beige and white tones, as well as the use of denim and sailor-like stripes and anchors.
  +
  +
== Resources ==
  +
  +
===Vendors===
  +
 
*[https://www.canshop.jp/sm2/ Samansa Mos2]
 
*[https://www.ambidex-store.jp/shop/c/c03/ Bulle de Savon]
 
*[https://zozo.jp/brand/cawaii/ CAWAII]
  +
*[https://forestgirlclothing.com/collections/mori-kei Forest Girl Clothing]
  +
*[https://ewaiwalla.se Ewa i Walla]
  +
*[https://shop.afternoon-tea.net/shop/default.aspx Afternoon Tea]
   
  +
===Pinterest Boards===
   
  +
*[https://www.pinterest.com/littletreasures/mori-girl/ Mori girl]
  +
*[https://www.pinterest.com/heidisword/mori-kei-for-the-genderless/ Mori kei for the genderless]
   
 
==Gallery==
  +
<gallery widths="135" spacing="small" orientation="portrait" bordercolor="#964B00">
  +
Fd9831fb-f0c0-4156-8366-44ef20139411.octet-stream.jpg|Mori Hairstyle
  +
Be2c359f-b36f-4946-8cb6-f19df59c0ea7.octet-stream.jpg|Dear Li Mori Hairstyle
  +
De9b76d7-3615-4351-b988-bc2574b5d47c.octet-stream.jpg|Source: Mori Majo Instagram
  +
4fef314fb8e8af1deff4882f19673831.jpg|Choco's Mori Girl Book Winter Coordinate
  +
Morispring1-733x1024.jpg|Choco's Mori Girl Book Spring Coordinate
  +
59b381007a9922dd865993d7f8c49494.jpg|Choco's Mori Girl Book Autumn Coordinate
  +
Cca3dd035c66887c2186bd536d327c27.jpg|Choco's Mori Girl Book
  +
Mori kei.jpg|Cawaii
  +
F270566478b8c39f2ca2892925b2b4ff.jpg|Choco's Mori Girl Book Community Coordinates
  +
S-l1000.jpg|Mori Girl Lesson Cover
  +
Mori-girl-crochet.jpg|Streetsnap
  +
Mori boy.jpg|Mori Boy Streetsnap
  +
Dark mori.jpg|Dark Mori
  +
185678999.jpeg|Dark Mori
  +
Ef4d6326-988f-4a32-abdf-ccf01b0117d5.octet-stream.jpg|An example of Dark Mori Kei by Anya Apples
  +
182285988 4118253014902988 6668922827010095368 n.jpg
 
</gallery>
 
</gallery>
 
[[Category:Kei Suffix]]
 
[[Category:Kei Suffix]]
 
[[Category:Fashion]]
 
[[Category:Fashion]]
 
[[Category:Japanese]]
 
[[Category:Japanese]]
[[Category:Vintage]]
+
[[Category:Fields and forests]]
  +
[[Category:Feminine]]

Revision as of 15:29, 20 June 2021


Mori Kei (森系), also known originally as Mori Girl (森ガール) is a Japanese fashion that centers around an appearance inspired by living in the woods.

History

In 2006, a community called "Mori Girl" was created on the Japanese social network Mixi. The name was chosen by its manager, Choco, after a friend commented on one of her outfits stating "You look like you are in the forest."

The “Mori Girl” Mixi community reached 35,000 people in 2009, and it caused a big boom that led to the creation of multiple mori kei magazines and brands such as Mori Girl Lesson magazines, Choco's Mori Girl Book, and the popular mori brand Wonder Rocket. The style also saw considerable popularity overseas, where the name Mori Kei began to be used, leading to the creation of various communities on social media and livejournal. However, in Japan, the style began to decline in the early 2010s, and magazines and brands declined with the end of its popularity.

As of 2019, the online Mixi group about the origin of mori kei has been deleted, and the brand that has been worn at the highest of its popularity, "Wonder Rocket," also closed its Harajuku store in 2017.

The heyday of the fashion might have passed, but since there still is a certain number of enthusiasts, the genre of mori kei itself has not disappeared. There are still brands catering to mori kei even though the design has changed to suit the present, as well as a still existing international online community.

Fashion

Edc2867cb44318c469a24ecc8d426337-600x600

Make-up and hair.

This style has undergone many changes and trends since the height of its popularity, but the basic appearance still remains the same. It combines clothing that appears natural, girly, layered, and loose. In general, the main staple of mori fashion is its many loose layers that hide the body shape, and the term "yurufuwa" (ゆるふわ) is often used to describe its fluffy appearance.

Clothes with embroidery, various kinds of lace, and light materials are preferred and for layering, cardigans, vests, and knit scarves and shawls are often used in the style. Besides its most known off-white color schemes, earth tones and other natural tones, such as navy blue, khaki, beige, and brown are used. Floral colors such as light pinks and blues are also sometimes used. Popular accessories include lace-up leather boots, tights, and baskets.

The hair and makeup match the outfits in their natural appearance. The popular eye shadow options are beige, gold and pink, in minimal styles. The blush is often highly placed and round. The eyebrows are thick and natural.

Activities

  • Baking and cooking
  • Camping
  • Collecting acorns andvpine cones
  • Crafting
  • Cross-stitching
  • Drawing
  • Drying leaves and flowers
  • Embroidering
  • Felting
  • Gardening
  • Geocaching
  • Going for a walk
  • Going thrift shopping
  • Having hot drinks, such as apple cider or hot chocolate
  • Horseback riding
  • Hiking
  • Journaling
  • Knitting
  • Making dried fruit
  • Painting
  • Picnics
  • Photography
  • Reading fairy tales
  • Scrapbooking
  • Sculpting
  • Sewing
  • Stargazing
  • Visiting a library
  • Writing letters

Media

Movies

  • Anything by Studio Ghibli
  • The Secrete of NIMH
  • Children who Chase Lost Voices
  • Pollyanna
  • The Secret Garden

TV Series

  • Sweet Tooth

Books

  • Inkheart
  • Grimms Fairytales
  • Howl's Moving Castle
  • The Secret Garden
  • Tales from Hans Christian Andersen
  • Anne of Green Gables
  • The Borrowers
  • Peter Pan
  • Redwall (Series)

Authors

  • Beatrix Potter
  • Dianna Wynne Jones

Anime and Manga

  • Is the Order a Rabbit
  • Mary and the Witch's Flower
  • The Ancient Magus' Bride
  • Anohana
  • Fruit's Basket

Music

Playlists

Subgenres

Dark Mori Kei

Dark Mori Kei takes the standard Mori Kei aesthetic, but gives it a dark, witchy/gothic twist, incorporating darker clothing into the look compared to the usually more light-hearted Mori Kei. The style was created by the international community and later evolved into Strega. However, the style has gained a considerable popularity amongst the international community and is widely known.

Yama Kei

Yama Kei was introduced by Japanese women with a passion for the outdoors. It features practical outdoor clothing and equipment in bright colors and vivid patterns.

Hama Kei

Hama Kei is a short-lived version of Mori Kei adapted to life in the seashore and the beach. It features fewer and lighter layers, and an emphasis in blue, aqua, beige and white tones, as well as the use of denim and sailor-like stripes and anchors.

Resources

Vendors

Pinterest Boards

Gallery