Moomincore is an aesthetic focused around the beloved childhood book series and anime, The Moomins. The Moomins are known for having a certain nostalgic feel to them, which many people long for. Thus, Moomincore was born around 2014 on Tumblr. The asthetic centers around the 90's anime more than anything. The visuals and plethora of episodes makes for lots of source material.

Tumblr's Moomincore community is small but certainly there. The tag opens you to a world of girls in flower crowns and hiking boots, and plenty of inside jokes on anything from The Joxter to Moomintroll and Snufkin's relationship. The difference between the fandom and the aesthetic often blends, but one thing separates them. Those involved with Moomincore often translate their love for the series into real life.

The tag often includes images like this one. Outfits inspired by the show.

In addition to outfits and moodboards, many posts in the aesthetic list what the aesthetic includes.

It's interesting to see the interpertations that the members of the aesthetic come up with.

They are usually heavily influenced by events from the show.

One example is this post by local-crow-cryptid:


Clothes are a large part of the aesthetic. Common clothing items include:

  • Flowing dresses
  • Flower crowns
  • Hiking boots
  • Big hats
  • Over sized coats
  • Trench coats
  • Scarves
  • Jumpers
  • Long sleeved shirts
  • Green pants

An outfit inspired by the aesthetic.

A Snorkmaiden inspired look.


What's an aesthetic if you can't do anything with it?

Moomincore has plenty of inspiration for it's every day applications- something

often discussed within the community.

Here are some Moomincore activities according to it's members:

  • Oversized hoodies
  • Big blankets
  • Baked goods
  • Lemonade
  • Creeks and streams
  • Being in the forest
  • Soft music
  • Tall houses
  • Pancakes with jam
  • Open woods and streams
  • Oil lamps and candles
  • Short sleeved dresses over long sleeved shirts
  • Wildflowers
  • Bread and baked goods
  • Piano music
  • Red houses
  • Moss and mossy things
  • Knives
  • Pine trees
  • Wood stoves and fires
  • Quilts
  • Foraging for berries
  • Raspberry and huckleberry lemonade
  • Hanging laundry outside

Associations With Queer Culture:

Moomincore is heavily intertwined with the LGBTQIAP+ Community.

It has ties to Sapphic circles and is usually associated this way because

of it's similarities with Cottagecore and the origins of Moomins. Moomins is very queer coded because the original author, Tove Janson, was a lesbian herself.

That influence has blended with the aesthetic. The fashion aspect is also aligned with lots of Queer fashion trends.


  • Strawberry Blonde By Mitski
  • Dear Fellow Traveller by Sea Wolf
  • White Winter Hymnal by Pentatonix
  • This Will End by The Oh Hellos
  • Feels Like Home by Caamp
  • Shadow Bloom by Florist
  • Scarborough Fair
  • Greensleeves
  • Antibody by Foxes in Fiction
  • The Crane Wife by The Decemberists
  • We Fell in Love in October by Girl In Red
  • Lemon Boy by Cavetown


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