In visual arts, music, and other mediums, minimalism is an art movement that began in post–World War II Western art, most strongly with American visual arts in the 1960s and early 1970s. Prominent artists associated with minimalism include Donald Judd, John McCracken, Agnes Martin, Dan Flavin, Robert Morris, Anne Truitt, and Frank Stella.[1] It derives from the reductive aspects of modernism and is often interpreted as a reaction against abstract expressionism and a bridge to postminimal art practices.[2]


Minimalism in visual art is generally referred to as "minimal art", "literalist art" and "ABC Art" emerged in New York in the early 1960s as new and older artists moved toward geometric abstraction. Exploring via painting in the cases of Frank Stella, Kenneth Noland, Al Held, Ellsworth Kelly, Robert Ryman, and others; and sculpture in the works of various artists including David Smith, Anthony Caro, Tony Smith, Sol LeWitt, Carl Andre, Dan Flavin, Donald Judd, and others. Judd's sculpture was showcased in 1964 at Green Gallery in Manhattan, as were Flavin's first fluorescent light works, while other leading Manhattan galleries like Leo Castelli Gallery and Pace Gallery also began to showcase artists focused on geometric abstraction. Also, there were two seminal and influential museum exhibitions: Primary Structures: Younger American and British Sculpture shown from April 27 – June 12, 1966, at the Jewish Museum in New York, organized by the museum's Curator of Painting and Sculpture, Kynaston McShine and Systemic Painting, at the Solomon R. Guggenheim Museum curated by Lawrence Alloway also in 1966 that showcased Geometric abstraction in the American art world via Shaped canvas, Color Field, and Hard-edge painting. In the wake of those exhibitions and a few others, the art movement called minimal art emerged.


Minimal fashion is simple and quiet and doesn't have bold and bright colours like other aesthetics. Some aspects of the fashion may include:

  • White t-shirts
  • Collared shirts
  • Button-up shirts
  • Belts
  • Khaki or black pants
  • Jeans

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Indie Minimalism

Indie Minimalism is an independent aesthetic that's based on minimalist design, individualism, urban life, music, and the arts. As the name implies, it blends elements of the Indie aesthetic along with the otherwise Minimalist aesthetics.


The color palette is usually based around white, black, navy, and light gray or blue, with one or two bright accents. Also, the minimalism side is heavily influenced by the bright colors and clean lines of Bauhaus and Modernist design.


Indie style means basically just whatever feels right based on your personal aesthetic, and usually involves avoiding mainstream labels. Minimalism is just what it sounds like: a little. This often means a spare, neutral palette, clean lines, and a focus on function and practicality first. So, indie minimalism is a combination of these styles, usually involving basics like a white button-down shirt or jeans outfits with one or two distinctive touches of color. You can get inspiration from urban street-style (as long as you are dressing for yourself rather than to show off to others) or find clothes in thrift shops and vintage stores if you like to shop.



  • Photography
  • Watching or producing independent films
  • Listening to indie music (Independently released music is not directly financially dependent on any of the four major labels (WMG, Sony BMG, EMI and Universal. "Indie" does not refer to a style of music; it refers to the financial circumstances of its distribution.)


A list of external links to help get a better understanding of this aesthetic.


Pastel Minimalism

Pastel Minimalism combines pastel colors with small, ordinary subject matter or simple architecture. The most common examples of Pastel Minimalism are in stock photos. This aesthetic's purpose may be to give Minimalism a splash of color.


A list of external links to help get a better understanding of this aesthetic.

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Matcha Minimalism

Matcha Minimalism is a design aesthetic centering around simple, well-designed everyday objects that convey an understated warmth.

It places an emphasis on ritualized experience, sensory attentiveness, and tranquility. It

can be described as clean, light, simple, functional, and minimal.

Matcha often employs the use of a single muted color, or a muted color palette, against a white or black backdrop. Common materials include brushed metal, wood, paper, matte plastic, cork, felt, and ceramic.

Matcha design encourages sensory specificity as a means to turning daily experiences into pleasing rituals. Accordingly, it overlaps with some vintage technologies whose daily usage conjures sounds, smells, and textures (eg. vinyl record albums, cassette tapes, mechanical typewriters, and paper stationery).

Typographic elements are carefully crafted in Matcha design, and often feature as part of, rather than simply accessory to, the overall design of an object.

Matcha draws from the simplicity of minimalism, but places an added emphasis on sensory delight. While it shares some elements with Comfy/Cozy, including a ritualized ease in daily activities, it is not confined to a set of behaviors. Similarly, it overlaps with the warmth of Coffee House, but with an added emphasis on the experience of objects in themselves, and not simply as part of a larger environment.

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Visual Arts



  • Making tea or coffee
  • Drinking tea or coffee
  • Typing on the computer
  • Reading a book
  • Tidying a room
  • Lighting a candle
  • Putting on a vinyl record



Pastel Minimalism

Indie Minimalism

Matcha Minimalism


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