Milipili

Milipili is an aesthetic and subculture from Argentina that first went viral in 2022, mostly used by teenage girls who self-identify with the beauty standard of hyper-skinny bodies and anything that is considered "desirable" and "succesful" in mainstream fashion. Therefore, the Milipilis are also associated with a certain fashion style and with a particular socio-economic class, which in fact corresponds to the high-class who owns the greatest wealth and resources.

The term Milipili is a portmanteau between the feminine personal names "Milagros" and "Pilar", perhaps two of the most popular names among the Generation Z in Argentina. Originally, it was used as derogatory term to refer to the conceited upper-class young women who boasted about having a lot of money, thus, both names are associated with the Argentine high-class.

Nowadays, this term no longer has any connotations with social position and has completely turned into an aesthetic concept: young people who gave new life to the 'Y2K' trend in a much more extreme way and mixed with other retro-themed fashion styles. The viral furor experienced its maximum peak together with the Lollapalooza, since many were the adolescents who took advantage of this event to document their best looks on their networks.