Aesthetics Wiki

Magical Girls are a genre in fictional media which centers both around the concepts of girls coming of age and possessing power through their femininity rather than by rejecting it. It is a common theme for the protagonists to need to balance their school lives, personal lives, and their responsibilities of saving the world as a Magical Girl. The aesthetic is often hyper feminine and very in touch with expressing emotion freely, both positive and negative.

Magical Girls are often in a team of young girls, destined to save the world. These characters often have their own designated color, weapon, and power assigned to them, although which colors, weapons, and powers can vary. Alongside these color coded costumes, a very iconic part of what makes a Magical Girl a Magical Girl visually is the animated transformation from a normal young girl into her Magical Girl identity.

Sally the Witch by Mitsuteru Yokoyama was the first Magical Girl anime to air in 1966, whilst Himitsu no Akko-chan was the first Magical Girl manga (first printed in 1962), but the most well known and influential Magical Girl anime in pop culture is, for now, Pretty Soldier Sailor Moon (often shortened to Sailor Moon) by Naoko Takeuchi.

Although the genre and aesthetic is more geared towards girls, there are various examples of Magical Boys existing as well.


  • Transformations
  • Glitter
  • Ribbons
  • Stars, hearts
  • Soft colors, often pink
  • 90's anime
  • Wands, lockets, brooches
  • Brightly Colored Hair
  • Animal companions


Magical girl-inspired fashion, also known as Mahou Kei, shares many visual similarities with Fairy Kei. Beyond the casual outfits with magical girl print, there is also many frilly sailor uniforms and over-the-top lolita dresses inspired by the outfits from the various series. Handmade transformation compact brooches and magic wands are popular accessories. Different to other styles, wigs are very common to be worn due to the extensive styling that gives a more otherworldy feeling to the outfit.



  • Sally the Witch
  • Himitsu no Akko-chan
  • Magical Princess Minky Momo
  • Creamy Mami, the Magical Angel
  • Persia, the Magical Fairy
  • Magical Emi, the Magic Star
  • Pastel Yumi, the Magic Idol
  • Sailor Moon
  • Nurse Angel Ririka SOS
  • Card Captor Sakura
  • Fancy Lala
  • Flowering Heart
  • Mermaid Melody
  • Puella Magi Madoka Magica
  • Pretty Cure series
  • Black Rock Shooter
  • Tokyo Mew Mew
  • Magical Girl Lyrical Nanoha
  • Magic Knight Rayearth
  • Mahou Shoujo Ore
  • Miraculous Ladybug
  • Sugar sugar rune
  • W.I.T.C.H.
  • Winx Club
  • Lolirock
  • Ojamajo Doremi
  • Is this a Zombie?
  • Full Moon wo Sagashite
  • Shugo chara!
  • Fate/Kaleid Liner Prisma Illya 3rei!!
  • Flip Flappers
  • My-hime
  • Yuuki Yuuna is a hero
  • Kamichama Karin
  • Jewelpet
  • Ba La La Xiao Mo Xian Zhi

Animations/Other Media


  • Many Magical Girl shows and movies have either manga or graphic novel equivalents.


  • League of Legends - Star Guardians (Skinline)
  • Paladins: Champions of the Realm - Radiant Stars (Skinline)
  • Pathfinder first edition


External links to help get a better understanding of this aesthetic.