MTV Green Sky is a music video aesthetic that was prevalent from roughly 2000 to 2008. It is named after the common fad of music videos existing in worlds with a green sky and green atmosphere. This design aesthetic was common place in most music videos and motion pictures at the time. The blue hues of the video are usually over exaggerated to make them look green and yellow.
The roots of MTV Green Sky can be traced back to the movie The Matrix in 1999. Digital coloring became very easy to implement and as such directors could jump on the bandwagon and feel futuristic without much effort. Director Michael Bay used this color scheme for the first Transformers movie that launched in 2007. Everyone had jumped on the digital color grading bandwagon by 2008 and started to become too played out for contemporary tastes.
Popular visual cues of the era include:
- Green sky
- Yellow tint
- Pop Punk fashion
- swimming pool
- Suburban surroundings
- Avril Lavigne
- The Click Five
- Green Day
Early 2000s until the great recession of the 2000s.