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MTV Green Sky is a music video aesthetic that was prevalent from roughly 1997 to 2008, replacing VH1 Sepia Sky. It is named after the common Y2K Futurism-era fad of music videos existing in worlds with a green sky and green atmosphere. This design aesthetic was common place in most music videos and motion pictures at the time. The blue hues of the video are usually over exaggerated to make them look green and yellow. The look was coined by designer Steves Peeps in 2018.

History[]

The roots of MTV Green Sky can be traced back to 1997 when the Y2K Futurism aesthetic became popular. Digital coloring became very easy to implement and as such directors could jump on the bandwagon and feel futuristic without much effort. The movie The Matrix in 1999 was famous for using this style. Director Michael Bay used this color scheme for the first Transformers movie that launched in 2007. By 2008, everyone had gone on the digital color grading bandwagon, and it had become too tired for modern tastes.

Visuals[]

Popular visual cues of the era include:

  • Green sky
  • Yellow, blue, and green tint
  • Pop Punk fashion
  • Guitars
  • plaid
  • swimming pools
  • Suburban surroundings

Music[]

  • JoJo
  • Avril Lavigne
  • The Click Five
  • Green Day
  • Matchbox 20
  • Nickelback
  • Creed
  • Linkin Park
  • System of a Down
  • Jimmy Eat World
  • Post-grunge
  • Pop punk
  • Electronica
  • T.A.T.U
  • Minivan Rock
  • Nu-Metal

Movies[]

  • The Matrix (1999)
  • Transformers (2007)
  • Twilight (2008)
  • Saw X (2023)

Commercials[]

  • Juicy Fruit (2000)
  • Kawasaki (2024)
  • Vanilla Coke (2002)

Revival[]

Avril Lavigne revived the aesthetic for her respective music video “I'm a mess” in 2022.

Gallery[]


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