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Lovecore is based on the visual culture of manufactured romance. The forms of love that the aesthetic specifically focuses on are affectionate, dopamine-filled, and "gushy." It can involve both requited and unrequited relationships, with both crushing on someone from afar and the rituals of dating being shown in these images. Relationships could be both new and juvenile or old and familiar. The more mature and philosophical or seductive and erotic aspects of love are not featured, as visually, these often do not match the visuals and younger audience of Lovecore.

However, people who enjoy the aesthetic are not necessarily actively crushing on anyone or in a relationship depicted in the aesthetic. The aesthetic largely speaks about crushes and relationships in the theoretical, with there not being a true person that the original poster is thinking about. People who enjoy romance fiction, queer people who celebrate love, and people who wish for romantic experiences are some examples of people who appreciate the aesthetic.

Visually, Lovecore tends to focus on the commercialization of love through Valentine's Day decorative trends. The rituals associated with romance are also heavily featured, especially in text. The aesthetic has substyles that can emphasize vintage, anime or Cottagecore visuals.

Lovecore originated on Tumblr but later spread to many other platforms such as TikTok and Pinterest.

Visuals

Popular motifs include hearts, boxes of chocolate, lipstick, love letters, cupid, angels, and the colours red and pink. There are also at times vintage elements present in the form of scans of Valentines Day cards written in the 1950s and 60s. There is sometimes overlap with anime in the form of pink manga edits and images of anime characters with hearts in their eyes.

  • Anime characters who are blushing or have hearts around them
  • Anything shaped like a heart and in the lovecore colors
  • Bouquets of flowers
  • Cakes with pink frosting and cherries
  • Candy such as lollipops or chocolates that are heart-shaped and pink or red
  • Cupid imagery such as angel wings and arrows
  • Cute animals such as kittens or dogs
  • Lipstick
  • Paper Valentines Day cards
  • Stuffed animals
  • Typography expressing quotes about love
  • "Tunnel of Love" amusement park rides

Fashion

Lovecore fashion hints at a mix of lingerie, angel wings, satin dresses, and just general formal date wear, though sometimes people who identify with the aesthetic adopt a softie look or opt for graphic t-shirts with the aforementioned themes. Larme-styled outfits are also popular. Colors like pink, red, and white, as well as motifs such as hearts and lipstick marks, are also fairly common. Some garments include:

  • Crop tops with puffed sleeves, shirring, and other feminine details
  • Heart-patterned garments and accessories
  • Slip dresses with satin and lace
  • Turtlenecks with a tighter fit

Activities

  • Writing/decorating love letters
  • Baking
  • Thinking about your crush/partner
  • Kissing
  • Holding hands
  • Cuddling
  • Going on dates
  • Making paper hearts

Subgenres

Pagano-Lovecore

Painting of Goddess Aphrodite and her lover Adonis

Pagano-Lovecore focuses on the iconography of love in Greco-Roman mythology and the Italian Renaissance, rather than the Christian tradition. Fixated on Greco-Roman gods and goddesses, beautiful statues, doves, old jewelry, ancient love poetry, and other antique things in Rome or ancient Greece. Figures include Aphrodite, Eros, Adonis, and other love deities. Easy overlap with Dark Academia. More deities and visuals can be found at Hellenic.

Visual Boards

Boards

Music

Playlists


Songs

  • I Do Adore by Mindy Gledhill
  • Inarticulation by Rio Romeo
  • Butch 4 Butch by Rio Romeo
  • I Wanna Be Your Boyfriend by Hot Freaks
  • Strawberry Mentos by Leanna Firestone
  • Dark Red by Steve Lacy
  • Heart Attack by Loona
  • Girl in Red
  • Highschool Sweethearts by Melanie Martinez
  • Training Wheels by Melanie Martinez
  • So Shy by Richard Myhill
  • Crush by Tessa Violet
  • Michelle by Sir Chloe
  • The Only Exception by Paramore
  • Hit the Back by King Princess
  • Sugar by maroon 5
  • Romance by Android52
  • Pink and Blue by Hannah Diamond

Resources

External links to help get a better understanding of this aesthetic.

Communities


Gallery

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