Aesthetics Wiki

Live Laugh Love is an aesthetic that centers around a combination of a specific kind of feel-good slogans (usually presented as word art wall signs or decals) and brushy, frequently chunky script fonts. It is found both in a basic, cheerfully oblivious and straightforward form, and in a more ironic format that centres around "wine mom" imagery.


Slogan merchandise (known as "word art" or "sentiments" in home decor retail parlance), have long been part of the range of options for homes. In the early 2000s, consumers began to gravitate toward particularly saccharine sayings, including the iconic "Live, Love, Laugh" and variants thereof (the saying itself traces back to an early 20th century poem). At the same time, the pre-bubble rise of the McMansion and Home 2K promoted a heavy-handed use of beige-based, often unremarkable decor to maximize resale values. Rae Dunn also began to spread widely after Dunn entered into a licensing agreement in 2003. Another three-word slogan was promoted by Eat Pray Love, with the memoir coming out in 2006 and the movie in 2010.

The proclamation of these kind of values became a sort of psychological refuge in the dreariness of the post-2008 real estate crash. Later on, Live Love Laugh also found a niche amongst certain home renovation show. Joanna Gaines of Fixer Upper (2013-2018) was fond of metal wall art with sentiments or presentation typical of Live Laugh Love. Over time ironic takes on the aesthetic began to rise in popularity.

While the phrase "Live Laugh Love" had its peak of popularity in the 2007-2012 period, the broader aesthetic borne of it has never really gone away, despite the backlash going so far as to call it a "red flag".[1] It now features in various graphic design where the feel-good angle is desired for whatever reason, with social media shareables being a prime example.


  • (Home decor only) a neutral palette dominated by beige, brown, white, black and pastels
  • Flowing script, often with especially noticeable variation in thickness
  • Script block letter that are tall and narrow (mimicking Rae Dunn lettering)
  • Wooden signs and textures
  • Blackboard textures
  • Cut-out or decal word-based wall art
  • Feel-good or self-serving ironic slogans
  • Rae Dunn pottery