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LOLcore is a subculture, aesthetic and a fashion style that was mainly prevalent during Autumn 2014[1]. It's characterized by its somewhat loosely-defined fashion style featuring maximalist elements, bright colours, cartoon and manga prints, glitter and the combination of clashing textures, prints, colours, shapes and hemlines. The aesthetic is childhood-themed and promotes a good sense of humor and lighthearted self-mockery. Given its silly and funny nature, it was termed "LOLcore" by fashion experts. Relating to other fashion styles, it supported the empowerment of Alternative fashion styles and opposed Normcore[2] and rejected Minimalism and the fashion standards of the time. Many elders also participated in this fashion trend to break the stereotype that elders can't have fun or be silly anymore. Some notable celebrities who participated on this aesthetic at some point include Anna Dello Russo, Lily Allen, Rita Ora, Miley Cyrus and Katy Perry[3].

Fashion[]

The most common characteristics of LOLcore fashion are:

  • 'Things on things', clutter
  • Candy and fast food
  • Clashing colours, prints, shapes, hemlines and textures
  • Oversized accessories
  • Prints featuring eyes, monsters and human faces
  • Questionable clothing choices (object costumes, gift paper, etc.)
  • Accessories and clothing inspired by cartoons
  • Cartoon and manga prints
  • Childish fashion
  • Bodycons
  • Heart sunglasses
  • Culottes
  • Toddlerwear for adults
  • DIY patches
  • Dyed colorful hair
  • Colorful artificial faux fur
  • Geometric prints
  • Unrealistic misplaced fake eyebrows and eyelashes
  • BMX slogans

Visuals[]

The visuals of LOLcore can be seen on promotional art, clothing prints and phone cases.
Some common elements include:

  • Anime/Manga
  • Cartoons
  • Cluttered emojis
  • Unicorns
  • Candy
  • Fast food
  • Teddy bears
  • Monsters
  • Faces
  • Glitter
  • Pacifiers
  • Fake flowers

Media[]

Influencers[]

Some people known to have participated, influenced or promoted the LOLcore subculture include:

  • Iris Apfel
  • Alexa Chung
  • Anna Piaggi
  • Anna Dello Russo
  • Rihanna
  • Lily Allen
  • Rita Ora
  • Jeremy Scott
  • Miley Cyrus
  • Mary Kantrantzou
  • Katy Perry
  • Madonna

Brands[]

  • House of Holland
  • Meadham Kirchhoff
  • Moschino
  • Kenzo
  • Yohji Yamamoto
  • Dolce & Gabbana

TV Shows[]

Some TV shows that influenced LOLcore include:

  • Spongebob SquarePants
  • Mickey Mouse Clubhouse
  • Peanuts
  • Looney Tunes
  • Aaahh!!! Real Monsters
  • My Little Pony
  • Barbie

Other Related Media[]

  • Countryballs
  • otoMAD (Japanese video genre)
  • McDonald's

Gallery[]

References[]

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