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Korean Cozy Beige is an aesthetic that describes the aesthetic community in Korea that largely centers around images of domesticity in a neutral color palette with ivory, brown, and beige tones. People in Korea generally post these photos to cohesive Instagram accounts, which later get re-uploaded onto Pinterest.

These images carry across a cozy yet mature tone, with clean and simple compositions. It often has a blog-style component, with Korean residents showing the cafe they went to, events in their life, places they have traveled to, etc.


All the images in the aesthetic have a majority neutral color palette, with beige, ivory, white, and occasionally brown as the primary colors. The lighting in these photos is natural, such as bright and clear sunshine to more muted lighting.

One of the most common photo subjects is of cafes and bakeries, which are very trendy in Korea. Bottled milk tea and coffee, lattes, iced beverages in minimalistic white or clear bottles and cups are often the center focus of the image, and are subject of home cafe videos, which are a popular trend in Korea that teaches viewers how to make fancy drinks at home. All manner of sweets and baked goods, such as croissants, cookies, toast, tiramisu, etc. are also photographed.

Interior design is another common subject, and largely features cozy and neat homes filled with minimalist furniture in neutral colors.



The fashion of Korean Cozy Beige is usually built around casual, comfortable clothing. Some examples of this are:

  • Cardigans
  • Sweatshirts
  • Solid colours
  • Cute character graphics
  • Round glasses
  • Sneakers
  • Tote bags
  • Oversized coats

Hair, makeup and accessories[]

Hair might be worn in a messy bun or ponytail with a scrunchie, or as bedhead or casually down and tousled. The makeup associated with Korean Cozy Beige is a natural look, very minimal makeup usually focusing on the eyes with some eyeliner and aegyo sal. For lips either go with an ombre look making the centre of your lips darker, or a pale tone with gloss. Nails, if painted, are done in cute simple styles such as popular characters or soft neutral colours. Accessories are minimal, usually small dainty pieces like necklaces, rings and a watch on the wrist.


Music for this aesthetic can be calming and un-distracting - allowing people to focus on themselves and their hobbies rather than stress, or bubbly K-Pop tracks. Lo-fi can be a popular genre to listen to.


  • NewJeans
  • BTS
  • Twice
  • Red Velvet
  • IU


  • Animal Crossing: New Horizons Original Soundtrack by Nintendo Entertainment Planning & Development
  • The Most Beautiful Moment In Life by BTS
  • Love Yourself by BTS
  • Lion Heart by Girls Generation
  • BBIBBI by IU


TV Shows[]

  • Bee and Puppy Cat
  • Adventure Time
  • We Bare Bears


  • Extraordinary Attorney Woo
  • Falling Into Your Smile
  • Hotel Del Luna
  • Oh My Venus
  • Hello, My Twenties!


  • Ghibli Movies
  • The Way of the Househusband
  • Gudetama: An Eggcellent Adventure
  • Rilakkuma's Theme Park Adventure
  • Molang
  • Brown and Friends