Trigger warning: While the aesthetic itself isn't that bad, please note this aesthetic touches on bigotry which may offend some people.
Karencore is a joke aesthetic that involves a white, middle-aged, blonde woman (usually with children). Karens tend to "make mountains out of molehills" (e.g rudely asking to see a manager after an employee messed up their child's meal at a restaurant) and act irrationally when a something is not going their way. It is said they will often out-rule the fact that one of their offspring said or did something inappropriate, just because it is her "precious angel".
Fashion, Hair, and Makeup
The most recognizable trait of a Karen (other than their entitled attitude) is their haircut. The most common haircut among the Karen community is the infamous a-symmetrical bob, usually swept to the left side of their face left natural or with harshly dyed blonde highlights (often described as a "reverse mullet"). The Karen fashion tends to be very tacky, low-quality, and overpriced and is strictly worn for the sake of selling whatever pyramid scheme they may or may not have gotten wrapped up in, especially if they're involved in a make-up based MLM (Mary Kay, Avon, Younique), or a clothing/accessories based MLM (LuLaRoe, Paparazzi).
They may also bathe themselves in essential oils in place of silly things like deodorant, soap-and-water, or any other foolish hygiene products. A lot of Boss Babes will tend to have a haircut often referred to these days as "The Karen Cut", which often looks like something you'd find in either Emo or Scene, but with more blonde highlights and just screams "I demand to speak with your manager". Boss Babe fashion can often take from the Baddie aesthetic as well, but while the Baddie exudes an aura of confidence and sex appeal, Boss Babes often wind up coming off as incredibly pathetic and like they're going through something like a mid-life crisis even though a lot of these MLM companies are recruiting them younger and younger (some stories even claim they're getting recruited while in high school).
Karen makeup is also heavily influenced by the early-mid 2010s, but mainly consist of natural looks. Smokey eyes, light blush, and pink eyeshadow are sometimes seen as well.
Karens have a tendency to be anti-vaccine, believe in the flat earth, very religious (if you see these MLM conferences they tend to go to, it's easy to see how they can get wrapped up in these schemes) or "spiritual" (which can lead to some crossover with the New Age aesthetic, unfortunately), will have a tendency to demand to speak to any establishment's manager, be very health-conscious (especially if they're involved in health food-based MLMs), and/or use an obscene amount of emojis in their messages and posts in a desperate attempt to appear "hip" and "with it". They are obsessed with the pursuit of wealth and status, so they subscribe to this "fake it 'til you make it" mentality, but the fact is the vast majority of people who get involved in MLMs usually wind up failing miserably; legit, you have a better chance of striking it rich gambling than you do getting involved in one of these schemes. They will do anything to sell their wares, including lying about the quality or the benefits of using their products. This often leads to them getting reported to the authorities.
Boss Babe Businesses
Here is a list of MLM companies to keep an eye out for that will often employ these #BossBabes into their ranks (Its highly ill advised to link these sites). It should be noted this page, much like with the Fashwave and, in some instances, the Nazi Chic aesthetic, is here to serve as a warning just in case you encounter people who showcase this aesthetic as their own and to choose your interactions with them very carefully.
The fine folks at the Anti-MLM Coalition have provided you a list of MLMs here to help you keep an eye out for, just in case if you see these out in the wild.
- A Thousand Miles-Vanessa Carlton
- Hey There Delilah-Plain White Tee's
- Hey Soul Sister-Train
- Riptide-Vance Joy
Spotify playlists for a Karen to Harass Managers & Rock Her Business To
- KAREN TOOK THE KIDS Spotify playlist by pacific_reaver
- Karen, Call the Manager Spotify playlist by ekobel22
- Kidz Bop Karen Spotify playlist by Karim Ismail
- Fuckin karen. Spotify playlist by Trinity Baguley
- Karen took the kids Spotify playlist by Lachlan McRae
- A Karen-mix Spotify playlist by Anna Sailegtim
- Karen Careoke Spotify playlist by hannahsonwil (Hope you'll never have to use this.)
- BOSS BABE 🔥 Spotify playlist by Ulrika Lillsunde
- BOSS BABE PLAYLIST Spotify playlist by Elz Tadesse
- 📈 business woman + boss babes 💵 Spotify playlist by Sofia Euthymiou
- boss babe quarantine playlist Spotify playlist by Dia Tschirki-Penning
- Boss Babe💁🏽♀️👑😜 Spotify playlist by soondusqudsi
- Boss Babe Playlist 💃🏻 Spotify playlist by Caitlyn
The Karen Discourse
As the COVID-19 pandemic was in full swing and businesses were shutting down in compliance with regulations designed to prevent the virus from spreading, the Karens finally discovered the internet as a whole was venting and making fun of their behavior. In true Karen fashion, they flipped out and attempted to compare calling them "Karens" to people calling black people the n-word and was taken to the Digital Supreme Court.
In Karen v. The Internet, the Karens attempted to claim that calling them "Karens" was sexist (much like how the baby boomers attempted to claim calling people "Boomers" was ageist when the term "OK Boomer" first started popping up on the internet), but Judge Twitter ultimately ruled in favor of the internet, with the logic being "If you are comparing two words as being slurs and you can't say one of them, that word is the worst word". The Karens are no doubt pitching a fit and trying to look for the manager of the internet, but this has not slowed down referring to them as "Karens". Hilariously, since the Karen meme first started gaining traction, fewer and fewer parents are naming their kids "Karen".