Aesthetics Wiki

The indie aesthetic is based on individuality and independence. There are two camps of Indie, as the aesthetic underwent a modern resurgence in 2019-2020 labeled Indie Kid. Indie Kid is a bright, colorful style usually involving oversized jeans, large hoodies, and small shirts. This aesthetic rose to fame again through the app TikTok and centers around bright colors, 2000s-style fashion, and a skater lifestyle. This resurgence differs from the original Indie style which did not include such bright colors and was considered more "alternative" by today's standards. This style involved a variety of independent music genres, including shoegaze. This can also include the indie movie genre, as many movies in the genre add to the original indie aesthetic.


The Indie aesthetic was, in many ways, similar to the Pastel aesthetic, however, the color is paler and even less intense. Another key difference between the two is while the Pastel aesthetic conveys a sense of innocence and sweetness, the Indie aesthetic conveys more of a darker, moodier tone. Photos in this aesthetic often have sad text overlaid to further communicate the mood. Indie blogs also often feature photos of ornate architectural spaces, snow-covered landscapes, and bruised skin.

However, nowadays, there is also a specific way that videos and photos are edited. There are plenty of indie filters to choose from, but they all have some things in common. It's heavy on saturation and vibrance, and the contrast is lowered. The grain or noise effect is sometimes added as well. These videos and photos are most commonly edited on the Camera app on an iPhone.


Pinterest boards are a good way to get inspiration related to an aesthetic.


Old school Indie fashion was pretty vague and unassuming. Many pieces were thrifted and casual, a bit more digestible and easier to assemble than Grunge although very similar. It is borderline Normcore due to how wide the spectrum of the fashion is, the common theme is individuality so personal preference is the biggest value present. Some other common factors include darker colors and alternative tendencies.

  • Band and brand t-shirts
  • Cardigans
  • Jeans
  • Tennis shoes, boots, Chuck Taylors
  • Jean, leather jackets
  • Pea, puffer coats
  • Flannel
  • Rayban sunglasses
  • Skullcaps and beanies
  • Little to no jewelry
  • Natural hair and makeup

Today, Indie Kid fashion is very similar to the fashion trends of the 2000s.This includes:

  • Crop tops
  • Baggy pants and jeans
  • Oversized tees and sweatshirts
  • Collared shirts
  • Converse, Vans, Air Force Ones, Adidas

Makeup is natural or bright, sometimes heavy blush, and hair is worn however they feel like although bright colors are common.

Brands where you can find these things are Princess Polly, Shein, Brandy Melville, Francesca's, American Eagle, Vans, and various thrift stores.

Stores & Brands


Independently released music is not directly financially dependent on any of the four major labels (WMG, Sony BMG, EMI, and Universal). Specifically, Indie rock, a genre of rock music that originated in the United States and the United Kingdom in the 1970s, is very popular in indie circles. Originally used to describe independent record labels, the term became associated with the music they produced and was initially used interchangeably with alternative rock. Popular musicians in the Indie scene include:



Indie Kids often live their lives as if they're in an A24 coming-of-age movies, highlighting skating with friends, getting food from gas stations, blasting music, and filming all the while. Restaurants such as In-N-Out Burger and 7-Eleven are popular places for indie kids to go and eat food, due to their overall embodiment of the aesthetic.