The indie aesthetic is based on individuality. "Indie" is short for individual, which really shows in the outfits. Indie is a bright, colorful style usually involving oversized jeans, large hoodies, and small shirts. This aesthetic rose to fame again in 2020 through the app TikTok and centers around bright colors, 2000s-style fashion and a skater lifestyle.


The Indie aesthetic was, in many ways, similar to the Pastel aesthetic, however the color is paler and even less intense. Another key difference between the two is while the Pastel aesthetic conveys a sense of innocence and sweetness, the Indie aesthetic conveys more of a darker, moodier tone. Photos in this aesthetic often have sad text overlaid to further communicate the mood. Indie blogs also often feature photos of ornate architectural spaces, snow-covered landscapes, and bruised skin. However nowadays, there is also a specific way that videos and photos are edited. There are plenty of indie filters to choose from, but they all have some things in common. It's heavy on saturation and vibrance, and contrast is lowered. Grain is sometimes added as well. These videos and photos are most commonly edited on the Camera app on an iPhone.


Indie fashion is very similar to the fashion trends of the 2000s. For girls, a crop top and baggy pants is popular, with the top being some type of bold color and the pants being jeans or even cargo pants. An oversized tee, an oversized sweatshirt or a collared shirt under a sweatshirt are also options, but the baggy pants are a key feature of this aesthetic. Boys follow most of the same rules, minus the crop tops (but they are of course free to wear it if they wish). Common shoes worn by indie kids are Converse, Vans, Air Force Ones, and Adidas.

Makeup is natural sometimes heavy blush, hair is worn however they feel like

Brands where you can find these things are Princess Polly, Shein, Brandy Melville, Francesca's, American Eagle, Vans and various thrift stores.


Independently released music is not directly financially dependent on any of the four major labels (WMG, Sony BMG, EMI and Universal). Specifically, Indie rock, a genre of rock music that originated in the United States and United Kingdom in the 1970s, is very popular in indie circles. Originally used to describe independent record labels, the term became associated with the music they produced and was initially used interchangeably with alternative rock. Popular musicians in the Indie scene include:

  • Wallows
  • Clairo
  • Lorde
  • The 1975
  • Dayglow
  • jxdn
  • Will Wood and the Tapeworms
  • Bromheads Jacket
  • Tilly And The Wall


Indie kids often live their lives as if they're in an A24 coming-of-age movies, highlighting skating with friends, getting food from gas stations, blasting music, and filming all the while. Restaurants such as In-N-Out Burger and 7-Eleven are popular places for indie kids to go and eat food, due to their overall embodiment of the aesthetic.


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