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Reason: Needs to be rewritten and reformatted entirely to better meet the wiki's tone. Also, the majority of picture examples are not considered Himekaji in neither the West nor in Japan with the majority being from coquette blogs.

Himekaji (姫カジ) is a term used to describe a more casual interpretation of Hime Gyaru, which is a hyperfeminine Gyaru substyle, with hime meaning princess and kaji meaning casual in Japanese. This term in Japan referred to the casual style of clothes worn by "princesses," or wealthier teen girls. This term was then taken on by the English-speaking J-fashion blogosphere c. 2012 to describe the hyperfeminine fashion of certain brands that overlapped with Gyaru. However, in Japan, the style is named Kanayan-style, as the model Kanayan popularized this style[1].

Although this is a Gyaru substyle, the fashion has evolved to become popular among non-gyaru as well, and is often grouped with Girly Kei.

Later, on TikTok in 2022, the term began to describe early 2000s girly fashion also from Japan, and was often associated with the western aesthetic Dollette.


Himekaji visuals usually consist of images of soft, girly fashion. Some common visuals are hearts, flowers, pom poms, tea parties, sweets, or anything girly in general.


Himekaji began as a more casual, everyday version of Hime Gyaru. While the exact date of origin is unknown, it boomed around 2008-2012. The old version of Himekaji leaned more to the cute side but still kept the basic Gyaru stuff like styled hair and dramatic makeup. While the new era of Himekaji has more of a soft innocent look to it and less of a focus on Gyaru makeup which is why it is sometimes considered its own style, or as a part of Girly Kei.

The fashion known as Himekaji in the English blogosphere comes from trends in the early to mid 2010s, specifically the pieces put out by Liz Lisa. Bloggers such as Hello Lizzie Bee, Emiichan, etc. would review recent purchases, post guides, and blog about outings to cafes and sightseeing in Japan.


The key to this style is the Clothes. This style will almost always have pink in the outfit. Clothes are comfortable but still flattering. It will be less accessorized then Hime Gyaru. Some examples are lace off-the-shoulder sweaters, mini frilly skirts, mini denim skirts, light flared jeans Henley tops, floral pattern tops, silk tops, cute dusty pink jackets. For accessories you can use simply girly ones such as hair bows, lace necklaces, hair flowers, marry janes, heels, open toed pink sandals, scarf, and a frilly bag to finish it off. A line feminine skirts medium or short length. Feminine textures such as lace, faux fur, satin, and frills. Cute accessories such as gloves or bags and even hair accessories Blouse or cardigan or a floral top would work. The old era of Himekaji fashion is more simpler while the new is more stylized.


Makeup for Hime and Himekaji Gyaru is a more casual, toned down version of Gyaru makeup. It can look similar to dolly makeup; intense pink blush, pink lip tint, pink lip gloss, dolly eyelashes up and down, rounder eye shape. Lots of highlights.


Long and with waves will always be a better option in this style. Some accessories like ribbons and hats are useful. for hairstyles, you can do pony tails, piggy tails, loose braids, or huge buns. For hair color natural is the best option.