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Grifes is an aesthetic related to designer brands and pricey materials, such as clothing, perfume, jewelry and other pricy accessories. Grifes as an aesthetic is more focused on the material aesthetic of luxury rather then the lifestyle aesthetic of it.

Origin

The aesthetic of Grifes was founded in 1837 via Paris (France), the same year the first designer brand Hermès was founded. Thierry Hermès originally produced saddles and other equestrian supplies. The first unofficial Hermès bag, which was purely designed as an addition to their riding supplies, was advertised for carrying saddles. Many bags followed, with the exclusive Kelly and Birkin bags being their most successful and iconic products. Louis Vuitton ranks second of the world’s oldest luxury brands, which the aesthetic is most associated with. The French fashion house was founded in 1854 by Louis Vuitton himself. The French designer started his business with trunks made from canvas bearing the brand’s iconic monogram print. Later in 1892 via New York City Vogue, the fashion magazine, was founded starting off as an news-paper. The French luxury brand Chanel was founded by Gabrielle Coco Chanel in 1909. She started her business with hat making, but soon branched out into making comfortable clothing for women, a real revolution at the time. Mario Prada founded the house of Prada in 1913 and started his business by only selling leather goods. He originally sold English leather goods, before the brand started to produce its own leather items made from the iconic Saffiano material. The French luxury goods company Dior was founded in 1946 by Christian Dior. With his first collection, the iconic French designer introduced the world to the New Look: a very feminine line, with a narrow waist and knee-length skirts.

Visual

Grifes visuals typically include minimalistic backgrounds with expensive beauty products in the foreground. Lavish clothing, perfume, jewelry, handbags, and similar accessories are common motifs of this aesthetic - making Grifes a fashion-oriented aesthetic. Imagery should emphasize the products/commercials for the products, not the individuals that own the items.

  • Brand names and logos
  • Clothing
  • Jewelry (diamonds, pearls, etc.)
  • Perfume
  • Handbags and purses
  • Money
  • Exotic cars

Brands

  • Gucci
  • Louis Vuitton
  • Chanel
  • Nike
  • Dior
  • Versace
  • Prada
  • Miu Miu
  • Alexander McQueen
  • Chloé

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