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Granola (also known as Granola Girl or Granola Guy) is a contemporary lifestyle and aesthetic centered on environmentalism, a love for the outdoors, and a natural, down-to-earth sensibility. The style is defined by its use of practical and durable outdoor gear as everyday wear, with a strong emphasis on specific, ethically-conscious brands like Patagonia, The North Face, and Birkenstock.

A typical outfit includes items like fleece jackets, flannel shirts, hiking boots or sandals, and accessories like a reusable Nalgene water bottle and a Kånken backpack. While the aesthetic's back-to-nature and anti-consumerist values are rooted in the Hippie counterculture of the 1960s, the modern Granola subculture is often more mainstream and focused on active outdoor recreation like hiking, climbing, and camping. It is distinguished from the more high-fashion Gorpcore by its less stylized, more casual, and lived-in appearance.

Visual[]

Granola visuals include everything related to the biosphere of Earth. Seasons, natural phenomenon, cherishing surroundings, and self.

  • Coffee
  • Granola
  • Trail-mix
  • Succulents
  • Mountains/Cliffs
  • Rivers/Lakes
  • Forests/Woods
  • Prairies/Meadows

Fashion[]

Self-care is very important, but to preserve nature, you have to be careful with what companies you support. Reusing and making products is the key. Hair and makeup are usually natural, nothing extreme. Braids, ponytails, and buns are a good choice. Here are some of the items:

Style and materials[]

  • Boho
  • Sportswear
  • Patterns
    • Plaid
    • Floral
    • Leaf
    • Animal
    • Fruit
  • Corduroy
  • Denim
  • Lace
  • Fake leather
  • Tweed
  • Knitted or handmade

Tops[]

  • Layered tops
  • Sweaters
  • Turtlenecks
  • T-shirts
  • Tank tops

Bottoms[]

  • Shorts
  • Leggings
  • Jeans

Outwear[]

  • Slipovers
  • Cardigans
  • Jackets
  • The North Face
  • Patagonia (Patagucci)
  • Flannels
  • Fleece Jackets
  • Vests

Shoes[]

  • Old worn shoes or docs
  • Hiking boots
  • Birkenstocks
  • Chacos
  • Tevas

Accessories[]

  • Scrunchies
  • Headbands and buffs
  • Friendship bracelets
  • Camelbak
  • Nalgene
  • Hydroflask
  • Weaved handbags
  • Polaroid sunglasses
  • Beanies
  • Five Panels Hat and Dad hats

Decor[]

Interior has lots of handmade and reusable items:

  • Cross-stitched paintings
  • Succulents
  • Macrame
  • Indoor gardens
  • Rope-tied vases
  • Pressed flowers
  • Hanging egg chairs
  • Rocks
  • Tapestries
  • Tribal patterns
  • Fairy lights
  • Hammocks
  • Polaroid photos
  • Candles

Activities[]

People in this aesthetic learn to be in tune with nature and have gratitude for it. Some forms of it are:

  • Meditating
  • Practicing yoga
  • Zero waste
  • Considerate consumption
  • Observing nature
  • Feeding local wildlife
  • Photography
  • Growing your food
  • Baking and cooking
  • Safe and healthy dieting
  • Staying hydrated
  • Gardening
  • Composting
  • Thrifting
  • Collecting
  • Reading
  • Mushroom hunting
  • Bird watching
  • Travelling (on foot, by car, by bike)
  • Planting more trees
  • Reusing water
  • Going to music festivals

Sports[]

  • Biking
  • Camping
  • Canoeing
  • Diving
  • Hiking
  • Horseback riding
  • Longboarding
  • Rafting
  • Rock Climbing
  • Skiing
  • Surfing
  • Working out

Arts & Crafts[]

  • Drawing
  • Painting
  • Sculpting
  • String instruments
  • Writing/journaling
  • Flower pressing
  • Papermaking
  • Embroidery
  • Cross-stitching
  • Collages
  • Pottery
  • Eco-bricking
  • Crochet

Music[]

Playlists[]

Gallery[]

Resources[]

Pinterest Boards[]

Brands & Shops[]