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Granola describes an aesthetic and lifestyle deeply connected to environmentalism, outdoor adventure, and a natural approach to fashion and decor. It draws inspiration from traditional outdoor culture and sustainable living, embodying a spirit that prioritizes experiences in nature. This aesthetic is often personified by the "Granola Girl/Guy" archetype, portrayed as a free-spirited, down-to-earth, and environmentally conscious person.

Their lifestyle typically includes sustainability, holistic well-being, and a preference for natural and organic products. A core aspect is a deep love for the outdoors, expressed through activities like hiking, camping, and exploring national parks. The aesthetic emphasizes promoting eco-friendly habits, reducing waste, and expressing concern for environmental issues. Its accompanying style is typically casual and comfortable, featuring clothing made from natural fibers like linen, corduroy, denim, and fleece, prioritizing practical and durable outdoor gear.

Individuals identifying with this aesthetic often value travel, authentic experiences, and a rejection of materialism. The "Granola" aesthetic has roots in the hippie movement of the 1960s and 70s but has evolved into a distinct style. While sharing elements with other nature-inspired aesthetics like Naturecore and Cottagecore, "Granola" particularly focuses on active outdoor pursuits and a practical, less stylized engagement with nature.

Visual[]

Granola visuals include everything related to the biosphere of Earth. Seasons, natural phenomenon, cherishing surroundings, and self.

  • Coffee
  • Granola
  • Trail-mix
  • Succulents
  • Mountains/Cliffs
  • Rivers/Lakes
  • Forests/Woods
  • Prairies/Meadows

Fashion[]

Self-care is very important, but to preserve nature, you have to be careful with what companies you support. Reusing and making products is the key. Hair and makeup are usually natural, nothing extreme. Braids, ponytails, and buns are a good choice. Here are some of the items:

Style and materials[]

  • Boho
  • Sportswear
  • Patterns
    • Plaid
    • Floral
    • Leaf
    • Animal
    • Fruit
  • Corduroy
  • Denim
  • Lace
  • Fake leather
  • Tweed
  • Knitted or handmade

Tops[]

  • Layered tops
  • Sweaters
  • Turtlenecks
  • T-shirts
  • Tank tops

Bottoms[]

  • Shorts
  • Leggings
  • Jeans

Outwear[]

  • Slipovers
  • Cardigans
  • Jackets
  • The North Face
  • Patagonia (Patagucci)
  • Flannels
  • Fleece Jackets
  • Vests

Shoes[]

  • Old worn shoes or docs
  • Hiking boots
  • Birkenstocks
  • Chacos
  • Tevas

Accessories[]

  • Scrunchies
  • Headbands and buffs
  • Friendship bracelets
  • Camelbak
  • Nalgene
  • Hydroflask
  • Weaved handbags
  • Polaroid sunglasses
  • Beanies
  • Five Panels Hat and Dad hats

Decor[]

Interior has lots of handmade and reusable items:

  • Cross-stitched paintings
  • Succulents
  • Macrame
  • Indoor gardens
  • Rope-tied vases
  • Pressed flowers
  • Hanging egg chairs
  • Rocks
  • Tapestries
  • Tribal patterns
  • Fairy lights
  • Hammocks
  • Polaroid photos
  • Candles

Activities[]

People in this aesthetic learn to be in tune with nature and have gratitude for it. Some forms of it are:

  • Meditating
  • Practicing yoga
  • Zero waste
  • Considerate consumption
  • Observing nature
  • Feeding local wildlife
  • Photography
  • Growing your food
  • Baking and cooking
  • Safe and healthy dieting
  • Staying hydrated
  • Gardening
  • Composting
  • Thrifting
  • Collecting
  • Reading
  • Mushroom hunting
  • Bird watching
  • Travelling (on foot, by car, by bike)
  • Planting more trees
  • Reusing water
  • Going to music festivals

Sports[]

  • Biking
  • Camping
  • Canoeing
  • Diving
  • Hiking
  • Horseback riding
  • Longboarding
  • Rafting
  • Rock Climbing
  • Skiing
  • Surfing
  • Working out

Arts & Crafts[]

  • Drawing
  • Painting
  • Sculpting
  • String instruments
  • Writing/journaling
  • Flower pressing
  • Papermaking
  • Embroidery
  • Cross-stitching
  • Collages
  • Pottery
  • Eco-bricking
  • Crochet

Music[]

Playlists[]

Gallery[]

Resources[]

Pinterest Boards[]

Brands & Shops[]