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| − | {{Aesthetic|image1=portrait.jpg|caption1=A portmanteau of grandma and millennial|decade_of_origin=Late 2010s|creator/s=Emma Bazilian - 2019|key_motifs=Bowood, Hollyhock, Chintz, Fine China, Pattern-on-Pattern, Wicker, Wedgewood, Wood Furniture, Needle Point, Monograms and Quilts|key_colours=Sage, Cream, Light Blue, Royal Blue, Lavender, Cafe and Soft Pink|key_values=Tradition, Nostalgia, Warmth |
+ | {{Aesthetic|image1=portrait.jpg|caption1=A portmanteau of grandma and millennial|decade_of_origin=Late 2010s|creator/s=Emma Bazilian - 2019|key_motifs=Bowood, Hollyhock, Chintz, Fine China, Pattern-on-Pattern, Wicker, Wedgewood, Wood Furniture, Needle Point, Monograms and Quilts|key_colours=Sage, Cream, Light Blue, Royal Blue, Lavender, Cafe and Soft Pink|key_values=Tradition, Nostalgia, Warmth, and Timelessness|related_aesthetics=Preppy, Sloane Ranger, Maximalist|related_brands=Laura Ashely, D.Porthault, Lycette, Amy Berry Home|other_names=Preppy Eclecticism, Granny Chic}} |
| ⚫ | ''"Ranging in age from mid-20s to late-30s, '''Grandmillennials''' have an affinity for design trends considered by mainstream culture to be "stuffy" or "outdated"—Laura Ashley prints, ruffles, embroidered linens. Unlike that of the late-aughts hipster, their taste for the antiquated isn’t ironic; it’s less twee than timeless. And although there’s a good bit of shared DNA with prep culture, the two terms aren’t entirely interchangeable; the grandmillennial is less Lilly Pulitzer, more faded D. Porthault."'' - '''House Beautiful''', September 4, 2019<ref>https://www.housebeautiful.com/lifestyle/a28594040/grandmillennial-design/</ref> |
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| − | |||
| − | == Grandmillenial == |
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| ⚫ | ''"Ranging in age from mid-20s to late-30s, |
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== History == |
== History == |
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== Style == |
== Style == |
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| − | "''The essence of the Grandmillennial style involves a young (ish) person taking ownership of granny’s needlepoint pillows and tasseled lampshades and making them share space with their existing mid-century modern/Scandinavian/farmhouse decor........ chintzy upholstery on chairs and couches, punchy flora and fauna patterns on window treatments and wallpaper, and block-printed table linen. There are needlepoint cushion covers (many now sport slogans instead of the standard floral motifs), blue and white china, lampshades in wicker, and skirts and tassels on pretty much everything. An obsession with flower frogs and roses of all colors and varieties rounds up this trend." -'' ''' |
+ | "''The essence of the Grandmillennial style involves a young (ish) person taking ownership of granny’s needlepoint pillows and tasseled lampshades and making them share space with their existing mid-century modern/Scandinavian/farmhouse decor........ chintzy upholstery on chairs and couches, punchy flora and fauna patterns on window treatments and wallpaper, and block-printed table linen. There are needlepoint cushion covers (many now sport slogans instead of the standard floral motifs), blue and white china, lampshades in wicker, and skirts and tassels on pretty much everything. An obsession with flower frogs and roses of all colors and varieties rounds up this trend." -'' '''Food52''', December 12, 2019<ref>https://food52.com/blog/24846-grandmillennial-home-decor-trend</ref> |
=== Patterns === |
=== Patterns === |
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=== Fashion === |
=== Fashion === |
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| − | “''Every grandmillennial takes to this trend differently,..... But across the board, millennials are tossing their skinny jeans and leggings for a ladylike look, choosing modest styles, vintage-inspired pieces and desiring a more conscious wardrobe that impacts the environment less.''” - Sammy Davis, ''' |
+ | “''Every grandmillennial takes to this trend differently,..... But across the board, millennials are tossing their skinny jeans and leggings for a ladylike look, choosing modest styles, vintage-inspired pieces and desiring a more conscious wardrobe that impacts the environment less.''” - Sammy Davis, '''Today''', March 11, 2020<ref>https://www.today.com/style/what-grandmillennial-style-why-young-people-are-embracing-granny-chic-t175706</ref> |
* Crochet Sweaters |
* Crochet Sweaters |
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* Heirloom Paintings |
* Heirloom Paintings |
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* Tchotchkes |
* Tchotchkes |
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| + | *Mixing Prints |
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| + | |||
| + | === Brands === |
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| + | |||
| + | * Lycette |
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| + | * Claire Murray |
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| + | * Amy Berry Home |
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| + | * Laura Ashley |
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| + | * D. Porthault |
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| + | * Heather Taylor Home |
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| + | * Rifle Paper Co. |
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| + | *Anthropologie |
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| + | *J.Crew |
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| + | *Draper James |
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| + | *Red Fleece |
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| + | *Kiel James Patrick |
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| + | *Rowing Blazers |
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| + | * Etsy |
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| + | * Vintage Shops |
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| + | *Katie Kime |
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== Lifestyle == |
== Lifestyle == |
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* Leisurely Strolls |
* Leisurely Strolls |
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* Drinking Tea |
* Drinking Tea |
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| + | *Thrift Shopping |
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| + | *Pickleball |
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== Notable Figures == |
== Notable Figures == |
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File:Matthew bees charleston south carolina showhouse.jpg |
File:Matthew bees charleston south carolina showhouse.jpg |
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File:Rudy Saunders.jpg |
File:Rudy Saunders.jpg |
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| + | File:Erin Napier.jpg |
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</gallery><br /> |
</gallery><br /> |
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Revision as of 21:46, 9 July 2021
"Ranging in age from mid-20s to late-30s, Grandmillennials have an affinity for design trends considered by mainstream culture to be "stuffy" or "outdated"—Laura Ashley prints, ruffles, embroidered linens. Unlike that of the late-aughts hipster, their taste for the antiquated isn’t ironic; it’s less twee than timeless. And although there’s a good bit of shared DNA with prep culture, the two terms aren’t entirely interchangeable; the grandmillennial is less Lilly Pulitzer, more faded D. Porthault." - House Beautiful, September 4, 2019[1]
History
The term Grandmillenial was coined by Emma Bazilian in 2019 for an article in House Beautiful.
Style
"The essence of the Grandmillennial style involves a young (ish) person taking ownership of granny’s needlepoint pillows and tasseled lampshades and making them share space with their existing mid-century modern/Scandinavian/farmhouse decor........ chintzy upholstery on chairs and couches, punchy flora and fauna patterns on window treatments and wallpaper, and block-printed table linen. There are needlepoint cushion covers (many now sport slogans instead of the standard floral motifs), blue and white china, lampshades in wicker, and skirts and tassels on pretty much everything. An obsession with flower frogs and roses of all colors and varieties rounds up this trend." - Food52, December 12, 2019[2]
Patterns
- Bowood
- Hollyhock
- Toiles du Jouy
- Bird & Thistle
- Les Touches
- Dolly
- Roses/Floral
Fashion
“Every grandmillennial takes to this trend differently,..... But across the board, millennials are tossing their skinny jeans and leggings for a ladylike look, choosing modest styles, vintage-inspired pieces and desiring a more conscious wardrobe that impacts the environment less.” - Sammy Davis, Today, March 11, 2020[3]
- Crochet Sweaters
- Vintage (1910s-1960s) Attire
- Heirloom Jewelry
- Brooches
- Glasses Chains
- Vintage Clip-on Earrings
- Lockets
- Monograms
Decor
- Needle Point Pillows
- Patterned Wallpaper
- Fine China
- Wicker Furniture
- Antique (?-1970s) Furniture
- Lampshades
- Ruffles
- Bed Canopies
- Quilts
- Porcelain
- Heirloom Paintings
- Tchotchkes
- Mixing Prints
Brands
- Lycette
- Claire Murray
- Amy Berry Home
- Laura Ashley
- D. Porthault
- Heather Taylor Home
- Rifle Paper Co.
- Anthropologie
- J.Crew
- Draper James
- Red Fleece
- Kiel James Patrick
- Rowing Blazers
- Etsy
- Vintage Shops
- Katie Kime
Lifestyle
Hobbies
- Knitting
- Crocheting
- Needlepoint
- Mahjong
- Bridge
- Gardening
- Leisurely Strolls
- Drinking Tea
- Thrift Shopping
- Pickleball
Notable Figures
- Erin Napier
Gallery
