Grandmillennial is a contemporary interior design and lifestyle aesthetic that became popular in the late 2010s. The term, a portmanteau of "grandma" and "millennial" coined by House Beautiful writer Emma Bazilian in 2019, describes a sincere and nostalgic embrace of design elements often considered outdated or "stuffy."
As a direct reaction against the sleek, neutral minimalism that previously dominated interior trends, the Grandmillennial style is a form of "new traditionalism" that is both maximalist and highly curated. It is characterized by a love for floral chintz fabrics, ruffles, pleated lampshades, needlepoint pillows, and dark wood furniture, often mixed and matched in a pattern-on-pattern approach. While it shares some characteristics with the Preppy aesthetic, Grandmillennial style is typically more eclectic and less focused on specific brands, instead prioritizing the warmth and timelessness of inherited or vintage-inspired pieces to create a comfortable and personal space.
History[]
The term "Grandmillennial" was coined by Emma Bazilian in 2019 for an article in House Beautiful.
Interior Design[]
The Grandmillennial interior design style is a "new traditionalist" approach that layers classic, often "granny chic" elements with a youthful and curated sensibility. As a reaction against the prevailing minimalism of the 2010s, the style is maximalist and personal, defined by the liberal use of pattern-on-pattern. Key features include furniture upholstered in floral chintz, patterned wallpaper (particularly toile), and an abundance of textures through needlepoint pillows, wicker or rattan furniture, and pleated lampshades. The look is completed with collections of fine china, antique wood furniture, and personal heirlooms, all arranged to create a space that feels timeless, comfortable, and inherited rather than store-bought.[1]
Patterns[]
- Boxwood
- Hollyhock
- Toiles du Jouy
- Bird & Thistle
- Les Touches
- Dolly
- Hearts
- Roses/Floral
Decor[]
- Needle Point Pillows
- Patterned Wallpaper
- Fine China
- Wicker Furniture
- Antique (?-1970s) Furniture
- Lampshades
- Ruffles
- Bed Canopies
- Quilts
- Porcelain
- Heirloom Paintings
- Tchotchkes
Brands[]
- Amy Berry Home
- Anthropologie
- Draper James
- J.Crew
- Katie Kime
- Kiel James Patrick
- Laura Ashley
- Lycette
- Rifle Paper Co.
- Rowing Blazers
Fashion[]
Grandmillennial fashion mirrors the principles of its interior design, favoring timeless, vintage-inspired pieces over fast-fashion trends. The style is characterized by modest silhouettes and a focus on quality fabrics and craftsmanship. Common garments include floral dresses, crochet or cable-knit sweaters, and classic outerwear. A significant aspect of the fashion is the use of heirloom or vintage-style jewelry, such as brooches, lockets, and pearl necklaces, often personalized with monograms.[2]
Lifestyle and Hobbies[]
The lifestyle associated with the Grandmillennial aesthetic values traditional, often analogue, pastimes that evoke a sense of nostalgia and domesticity. Hobbies are typically hands-on and creative, such as knitting, crocheting, sewing, and gardening. Social activities often include classic parlor games like Mahjong or Bridge, and a general appreciation for slower-paced activities like drinking tea and taking leisurely strolls.
Notable Figures[]
- Erin Napier
- Shonda Rhimes
External Links[]
Gallery[]
