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Gen Z Maximalism refers to the colourful, cluttered aesthetic popularized by Gen-Z via social media/mediums like TikTok and Instagram. It's unknown who originally coined the term "Gen-Z Maximalism", but it likely is referencing the contrast between the minimalist aesthetic commonly enjoyed by Millennials.


This style experienced vast growth in popularity during the 2020s, but recorded mention of themes related to 'maximalism' as a whole can be found as early the 1800s.

A woman named "Anna Golka" has been credited for the popularization of this aesthetic on multiple occasions, and in September of 2022 she told Dame Magazine,

"I think that there’s just so much room for creativity with the maximalist aesthetic. Playing with prints and colors and shapes in my outfits is like creating art. It’s fun, and why shouldn’t we have fun?”

While many think maximalism may be a way for Gen-Z to compete with Millennials, Anna Golka is a millennial herself, and believes at its core, Maximalism is just a fun, cluttered, messily colorful way to express yourself.[1]

Interior design[]


Maximalist fashion has more overlap with Decora and Kidcore than its graphic and interior design counterparts, but other than that it's more or less the same, with colorful, cluttered themes. However, Maximalist fashion tends to lean more towards Kidcore when it comes to its choice of a primary color palette. In contrast, Maximalism seems to learn more towards clutter in clashing and contrasting saturated colors throughout the outfit, as opposed to clutter in the sheer volume of accessories often found in Decora. Another stark difference between the two is Decora's primary focus on fashion, and Maximalism's primary focus on graphic and interior design. Note the overlap between the two does mean many decora outfits can also fall under the category of maximalism fashion, and vice versa. This can open up a portal to introduce fans of certain aesthetics to similar ones they may also enjoy, but please remember to only tag your posts with relevant hashtags. No one's looking for a picture of your cat under #Animeglassart.


  1. This history section uses Dame Magazine's article on maximalism as a source.