Aesthetics Wiki
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Gen X Soft Club was a popular aesthetic in late 1990s and early 2000s, characterized by the urban sign typography, backgrounds of plants and natures, train stations and airports photo set and heavy use of minimalism. It was a more natural and down-to-earth version of Y2K aesthetic.


In this aesthetic we see a mix of contemporary urban minimalism and lifestyle with Y2K elements, heavy use of lomo effect, bleach bypass and blur technics in photography, nude lipstick, hair parted down the middle or natural textured hair, natural leathers, knee high boots, duster jackets, natural and muted colors - especially greens, beiges, tans, greys, and black in fashion. Also, there are elements of 60s and 70s nostalgia.

Today, the aesthetic is making a mini comeback with CFCF's recent album Memoryland and Doss LP 4 New Hit Songs, due to the overlap with Y2K aesthetic.



The music of the aesthetic is a mix of Alternative rock, relaxing club music(House, UK Garage and Breakbeat) and pop.

  • Mondo Grosso
  • CFCF
  • Moby
  • U2
  • Blur
  • Underworld
  • Hikaru Utada
  • Bjork
  • GAD.(Greek Alternative rock band)
  • Nine days
  • DJ Sammy
  • Diverse System works. complication albums
  • MJ Cole


For more information and examples, visit the following links