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Frasurbane was an aesthetic used in stores, advertisements, and interior design from the late 1980s to mid-1990s. The aesthetic's name is a portmanteau of "Frasier", from the 1990s TV show, and "urbane", referencing its target audience of wealthy suburbanites.[1]

Visuals[]

Some of Frasurbane's defining characteristics include the use of serif fonts, often italicized. It contains elements of the 1990s grunge style, but tailored to a more "adult contemporary" audience. In graphic advertising design pertaining to education, it was modified to incorporate aspects of Utopian Scholastic. Of all the aesthetics that emerged from the postmodern explosion initiated by Memphis Design, Frasurbane is the most subdued and sophisticated, frequently integrating classical and Renaissance motifs, as well as ecological or natural elements.

Gallery[]

References[]

  1. "Frasurbane" on cari.institute