Aesthetics Wiki

Floggers were a prominent youth subculture that emerged in Argentina and spread to other parts of Latin America, reaching its peak popularity between 2007 and 2009. The subculture was inextricably linked to the photo-blogging website Fotolog.com, from which its name is derived.

The subculture revolved around taking and posting daily self-portraits, cultivating online popularity through comments and "friends," and organizing real-world meetups, often at shopping malls. The aesthetic is defined by a distinct and androgynous fashion style, characterized by brightly colored, tight-fitting skinny jeans, v-neck t-shirts, and Converse-style sneakers. The most iconic feature was the hairstyle: long, straight, and meticulously combed over one side of the face to partially cover an eye. The movement, which had its own superstar influencers like Agustina "Cumbio" Vivero, quickly faded with the decline of Fotolog and the rise of other social media platforms like Facebook.

Fashion[]

The style of dressing consist of brightly colored cool pants (tight jeans or jogging pants), loose V-neck t-shirts with fluorescent colors or not. Floggers use canvas sneakers or Converse as sneakers, the hairstyle that distinguishes them is semi-long in men, and bangs in both genders which partially or completely cover the eyes.

Music[]

Among the tastes of these (formerly) teenagers there is electronic music, mainly techno, on which they have developed a peculiar way of dancing called Electro. The movements consist of quickly extending one leg, hitting the ground with the heel, and pointing the other leg back, and then quickly changing the position of the legs.

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