Aesthetics Wiki
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Festival Marketplace is an architectural and graphic aesthetic associated with shopping malls of the 1980s and early 1990s. It takes inspiration from 1800s-1900s American shopping vernacular with a Postmodern interpretation and updated in a simplified, colourful, celebratory form.[1]

Architecture[]

  • Arches
  • Fountains
  • Checkerboard patterns[2]
  • Colorful section signs

Visual[]

  • Tall serif fonts
  • Compass motifs
  • Grid motifs
  • Lettering with dots between them
  • Diamond shapes
  • Flags and ribbons

Gallery[]

References[]

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