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Erokawa (エロカワ) is a Japanese aesthetic that is contrasts the popular kawaii trends by drawing notions of the western concept of sexiness, particularly lingerie. The term, coined in 2005, is a fusion of ero (shortened from the English word "erotic", which has negative connotations in Japanese culture) and the lighter kawaii, meaning "cute". Unlike previous erotic trends in Japan, it was created by women for women and gave a sense of empowerment as Japanese women were able to claim ownership over their sexuality in a way that catered to female tastes rather than male sexual desire. The babygirl aesthetic is highly inspired by erokawa.

Nowadays, the term is mostly associated with adult content aimed at women that is heavily inspired by kawaii culture.


The term was first used in public by the Japanese singer Kumi Kōda to describe her artistic style. Many Japanese women considered the word ero as something negative but found it acceptable to associate the word with kawaii. Further variations were created such as erokakkoii (エロかっこいい, "erotic cool") and Erokakkokawaii. With the increasing popularity of the singer in the following years 2006 and 2007, the term spread more and more artists such as the korean singer Ayumi Lee or Leah Dizon described Kumi as their influence in relation to fashion.



Manga & Anime[]

  • Cosplay Complex
  • Ebichu
  • Fight Ippatsu! Juuden-Chan!!
  • Idol no Tamago wa Benkyouchuu
  • Nurse Witch Komugi-chan
  • Panty & Stocking with Garterbelt
  • SoniAni (Super Sonico The Animation)
  • Tororin♡Time




External links to help get a better understanding of this aesthetic.


Pinterest Boards[]