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This article is part of a series on Kawaii

Erokawa (エロカワ) is a Japanese aesthetic blending kawaii (cute) with eroticism. The term, coined in 2005, combines "ero" (short for "erotic," which has negative connotations in Japanese culture) and "kawaii." Unlike prior erotic trends in Japan, Erokawa was created by women, for women, as a means of reclaiming their sexuality on their own terms, distinct from male-oriented sexual desires. Nowadays, usage primarily associates the term with adult content influenced by kawaii culture.

History[]

The term was first used in public by the Japanese singer Kumi Kōda to describe her artistic style. Many Japanese women considered the word ero as something negative but found it acceptable to associate the word with Kawaii. Further variations were created such as erokakkoii (エロかっこいい, "erotic cool") and Erokakkokawaii. With the increasing popularity of the singer in the following years 2006 and 2007, the term spread more and more artists such as the korean singer Ayumi Lee or Leah Dizon described Kumi as their influence in relation to fashion.

Visuals[]

  • Pink colors
  • Heart padlocks
  • Fashion harness
  • Kawaii lingerie
  • Cat ears
  • Sexy anime girls with a Kawaii aesthetic
  • Maid dresses/lingerie
  • Pink/cutesy bondage accessories/rope
  • Cute chokers

Media[]

Manga & Anime[]

  • Cosplay Complex
  • Ebichu
  • Fight Ippatsu! Juuden-Chan!!
  • Idol no Tamago wa Benkyouchuu
  • Nurse Witch Komugi-chan
  • Panty & Stocking with Garterbelt
  • SoniAni (Super Sonico The Animation)
  • Tororin♡Time

Music[]

Artists[]

Resources[]

External links to help get a better understanding of this aesthetic.

Vendors[]

Pinterest Boards[]

Gallery[]