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Corporate Memphis is a minimalist visual aesthetic. Taking Flat Design and blending it with shades of Corporate and the original Memphis Design, this art style aims to create visuals that are easy to mass produce and utilize for commercial purposes.

Although a Memphis Revival did occur from the mid 2010s onward, the term "Corporate Memphis" has become indelibly attached to an illustration style pioneered by Facebook. "Alegria" was developed by media agency Buck for Facebook and launched in 2017.[1] Nowadays, imitations of the style are widely seen in various websites, advertisements, logos, and even user interfaces. As a result, there has been a growing awareness for this minimalist look, with many people complaining about the monotony and oversaturation of the style.

Visuals[]

Corporate Memphis heavily utilizes basic color theory; the main four colors generally tend to be red, blue, green and yellow (sometimes pink or purple is used as well). They often avoid dynamic shading, aiming for a flat and sleek look. Corporate Memphis is most commonly known for its vector illustrations. Common body proportions tend to be small heads with big torsos and/or long, bending legs. Facial features vary, with some designs having none, to having only a mouth, or to also have eyes and noses. One thing Corporate Memphis can be given credit for is the diversity; with people of various races and ethnicity being represented positively.

Videos Dissecting the Style[]

One popular video that discusses Corporate Memphis is Solar Sands, a YouTuber who mainly talks about art phenomenons. In it, he goes into depth on why people may be jaded from the style, and explains the possible origins. The video can be seen here.

Subgenres[]

3D Corporate Memphis[]

3D Corporate Memphis is the 3D equivalent to the standard 2D Corporate Memphis style. Like regular Corporate Memphis, character designs vary from commercial to commercial, though it still follows the Color Theory and unusual body shape aspects from above.

A weird fad with 3D Corporate Memphis is just how many of them involve characters dancing. From Kroger, to Chips Ahoy, to Grubhub, 3D Corporate Memphis commercials have been associated with characters dancing to whatever deals the commercial is selling to the potential consumer. This has especially become a topic of scrutiny in recent years, with Subreddits such as /r/CommercialsIHate popping up in response (though, live-action commercials are equally as mocked). It is often disliked due to its over-the-top music paired with the surreal shapes of the character making it seem like a "fever dream".

Gallery[]

Criticism[]

Corporate Memphis has been described as overly corporate, "generic," "lazy," "overused," "dystopian," or "soulless"[2] by both professionals and consumers. Ever since its debut with Facebook's Alegria style, many big-tech companies and websites have adopted this aesthetic as well by creating their own interpretations, leading to oversaturation of the style. As it tends to depict an utopian or very idealized and inclusive view of the world, some have argued it's a tactic for companies to maintain a superficial good reputation whilst distracting customers from their shady or unethical practices.

This aesthetic attempts to represent as many people as possible by depicting characters with ambiguous characteristics, such as unnatural skin colours, lack of faces and cultural elements, unrealistic bodies, and androgyny. As a result, some people have criticized Corporate Memphis for being "tokenistic" (trying to give the impression that people, especially minorities, are being treated fairly) or promoting social colorblindness,[3] the racist idea that ethnic or racial identities should not be acknowledged in social settings. This is mainly considered a problem when the companies adopting this style have a history of racism or racial inequality.

One notable subreddit that was founded as a response to Corporate Memphis is r/CommercialsIHate, in which people post commercials that come off as soulless corporate content. Some companies such as Discord have listened to these criticisms and switched to other current aesthetic trends, such as Glassmorphism.

Media[]

  • Kurzgesagt – In a Nutshell (2013)
  • The Infographics Show (2011)
  • Lu and the Bally Bunch (2023)
  • Going Under (2020) (parodies Corporate Memphis)

Gallery[]

References[]

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