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Coastal Cowgirl is a fairly recent aesthetic originating in between spring and summer of 2023 and is a juxtaposition between Western and Nautical.

It seems to be an offshoot of the Coastal Grandmother aesthetic, but with more of a whimsical vibe that is more country-inspired from the likes of older 2000s media such as old Taylor Swift music and Hannah Montana. Its origins are mainly in the coastal areas of the United States such as North Carolina.


Visuals in the Coastal Cowgirl aesthetic seem to mainly revolve around an in-between look of Country and Nautical. While this aesthetic is primarily fashion-based, there are visuals often found in the aesthetic, and these include:

  • Horses
  • The beach
  • Oceans
  • Seashells
  • Cowboy hats
  • Girls at a pool
  • Sand


  • Linen
  • Cowgirl hats
  • Jean shorts
  • Floral dresses
  • Cowgirl boots
  • Flannel


Lack of inclusivity/cultural appropriation

The aesthetic, as per many this year, tends to show mainly white women in North Carolina The main problem with this is when people of other races/ethnicities follow them, causing them to be criticized. The aesthetic has also been criticized for appropriating Native American culture and being a repackaged version of Bohemian.



  • Hannah Montana
  • Daisy Jones and the Six