Aesthetics Wiki
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The Clean Girl aesthetic is a microtrend that focuses on a minimalist and fresh approach to beauty and fashion. It embraces a natural and effortless look while maintaining a polished and clean appearance. This aesthetic gained popularity through social media platforms, particularly TikTok and Instagram, where influencers and users share their clean girl-inspired outfits, beauty routines, and lifestyle choices. It is closely connected to the That Girl aesthetic.


The Clean Girl aesthetic emerged as a popular trend on social media platforms, particularly on TikTok and Instagram, in the early 2020s. It is characterized by a minimalist and clean lifestyle, emphasizing simplicity, organization, and cleanliness. The aesthetic draws inspiration from various sources, including Scandinavian design, minimalism, and the concept of "clean living."

The origins of the Clean Girl aesthetic can be traced back to the rise of other related aesthetics, such as the "coastal grandmother" and the "sad beige moms." These aesthetics also focused on neutral color palettes, comfortable and cozy spaces, and an overall sense of cleanliness and order.

The Clean Girl aesthetic gained traction through influencers and content creators who shared their minimalist lifestyles, showcasing clean and organized spaces, skincare routines, and simple yet stylish outfits. This aesthetic resonated with individuals seeking a sense of calm and order in their lives, as well as those interested in sustainable and eco-friendly practices.

The Clean Girl aesthetic encompasses various aspects of life, including home organization, wardrobe choices, skincare routines, and self-care rituals. It promotes the idea of decluttering and simplifying one's surroundings to create a sense of calm and serenity.

As the Clean Girl aesthetic gained popularity, it also sparked discussions around consumerism, fast fashion, and the importance of sustainable living. Many proponents of the aesthetic advocate for mindful consumption, choosing quality over quantity, and supporting ethical and eco-friendly brands.



A woman in a white tee and light blue jeans

Clean girl fashion[1]

Clean girl fashion revolves around clean lines, simple silhouettes, and neutral color palettes. It often includes well-fitted clothing made from quality materials. Key wardrobe staples may include white button-down shirts, high-waisted trousers, tailored blazers, minimalist dresses, and classic sneakers. The emphasis is on timeless and versatile pieces that exude a sense of sophistication and elegance.

Some staples in clean girl fashion include:

  • Crisp White Blouse: Invest in a well-tailored white blouse that can be dressed up or down.
  • High-Waisted Trousers: Opt for tailored high-waisted trousers in neutral colors like black, navy, or beige.
  • Minimalist Dresses: Choose simple and elegant dresses with clean silhouettes.
  • Structured Blazers: A structured blazer instantly adds polish to any outfit.
  • Quality Denim: Invest in high-quality denim jeans with a clean and tailored fit.
  • Leather Accessories: Add sophistication to your outfit with clean and minimal leather accessories.
  • Delicate Jewelry: Opt for dainty and minimal jewelry pieces to complement your clean aesthetic.


Selena Gomez makeup ad

Clean girl makeup[2]

Clean girl makeup is characterized by a natural and minimalistic approach that aims to enhance one's features while maintaining a fresh and effortless look. The focus is on achieving a flawless complexion with a dewy and glowing finish. Clean girl makeup typically involves using lightweight, sheer foundation or tinted moisturizer to even out the skin tone, followed by a subtle application of blush to add a healthy flush to the cheeks. Eyes are often kept simple with neutral eyeshadows or a swipe of mascara to define the lashes. The eyebrows are groomed but maintain a soft and natural appearance. Lips are usually adorned with nude or subtle pink shades, emphasizing the natural lip color. The overall goal of clean girl makeup is to create a radiant and naturally beautiful appearance that enhances one's features without appearing overly done or heavy.

Here are some product recommendations for achieving a clean girl makeup look:

  • Tinted Moisturizer or Sheer Foundation: Opt for lightweight and natural-looking formulas that provide a sheer coverage to even out the skin tone without feeling heavy. Some popular options include Laura Mercier Tinted Moisturizer and NARS Pure Radiant Tinted Moisturizer.
  • Cream Blush: Choose cream blushes in soft pink or peachy shades to achieve a subtle and natural flush on the cheeks. Glossier Cloud Paint and Milk Makeup Lip + Cheek are great options for a fresh and dewy glow. Though not a cream blush, the liquid Rare Beauty Soft Pinch Liquid Blush gives a strong flush and is a staple in the community.
  • Neutral Eyeshadow Palette: Look for eyeshadow palettes that feature a range of neutral shades like beige, taupe, and soft browns. The Urban Decay Naked2 Basics Palette and Too Faced Natural Eyes Eyeshadow Palette offer versatile options for creating natural and effortless eye looks.
  • Mascara: Opt for a lengthening or defining mascara to enhance your lashes without appearing too heavy. Benefit Cosmetics They're Real! Lengthening Mascara and Maybelline Lash Sensational Mascara are popular choices for achieving natural-looking lashes.
  • Brow Gel or Pencil: Use a brow gel or pencil to lightly fill in and shape your brows while keeping them looking soft and natural. Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel and Anastasia Beverly Hills Brow Wiz are reliable options for achieving well-groomed yet natural brows.
  • Nude or Subtle Lipstick/Lip Gloss: Choose lip products in shades that closely resemble your natural lip color. Opt for nude shades or subtle pink hues to enhance your lips without overpowering the overall look. Bobbi Brown Crushed Lip Color and Fenty Beauty Gloss Bomb Universal Lip Luminizer are popular choices for a clean and polished lip finish.


Clean girl fragrances

Clean girl perfumes[3]

Fragrances that are designed to evoke a sense of cleanliness, freshness, and simplicity, complement the clean girl aesthetic.

These include:

  • Armani - Acqua di Gioia: This fragrance captures the essence of a fresh, aquatic paradise. It features notes of crushed mint leaves, lemon, jasmine, and brown sugar, creating a refreshing and uplifting scent that embodies the clean and vibrant spirit of the Clean Girl aesthetic.
  • Armani - Ocean di Gioia: Inspired by the ocean waves, this fragrance combines marine accords with notes of juicy pear, jasmine, and musk. It evokes a sense of seaside serenity and purity, making it a perfect choice for those embracing the clean and natural elements of the Clean Girl aesthetic.
  • Byredo - Blanche: With its minimalist composition, this fragrance blends white rose, pink pepper, and musk to create a clean, pure, and slightly powdery scent.
  • Clean Reserve - Rain: This fragrance captures the fresh, clean scent of rainfall with notes of dewy melon, daffodil, and watermint.
  • Glossier - You: This fragrance is described as "the ultimate personal fragrance" with a subtle, clean, and comforting scent. It combines base notes of musk, ambrette, and ambrox with top notes of iris root and pink pepper for a sophisticated and effortless fragrance.
  • Jo Malone London - Wood Sage & Sea Salt: This fragrance captures the essence of the coast with notes of ambrette seeds, sea salt, and sage, evoking a fresh and airy feel.
  • Juliette Has a Gun - Not a Perfume: This unique fragrance is composed of a single note, Cetalox, which creates a clean and fresh scent that adapts to your body chemistry.
  • Maison Francis Kurkdjian - Aqua Universalis: Known for its clean and crisp scent, this fragrance features notes of bergamot, lily of the valley, and white musk, creating a refreshing and uplifting aura.
  • Maison Louis Marie - No.04 Bois de Balincourt: This fragrance offers a warm and clean aroma with notes of sandalwood, cedarwood, and vetiver. It has a comforting and grounding effect, reminiscent of a serene and peaceful forest setting.
  • Maison Margiela - Replica Beach Walk: Evoking the memory of a stroll along the beach, this fragrance combines notes of bergamot, coconut milk, and musk for a breezy and clean scent.
  • Replica - Lazy Sunday Morning: This fragrance captures the essence of a relaxing Sunday morning with its fresh and clean scent. It combines notes of white musk, lily of the valley, and iris for a delicate and comforting aroma. The scent evokes a sense of tranquility and purity, reminiscent of freshly laundered linens and a peaceful atmosphere.
  • Tocca - Colette: This fragrance is a blend of fresh and floral notes, including bergamot, jasmine, and musk. It exudes an effortless elegance and sophistication, reflecting the refined yet understated style often associated with the Clean Girl aesthetic.
  • Versace - Bright Crystal: With its vibrant and sparkling composition, this fragrance combines juicy pomegranate, peony, and magnolia for a fresh and feminine scent. It represents a clean and youthful energy that perfectly complements the vibrant and lively aspects of the Clean Girl aesthetic.


Clean girl room

An uncluttered bedroom[4]

The Clean Girl lifestyle encompasses various aspects of daily life that prioritize cleanliness, organization, and simplicity. Clean Girls strive to maintain clean and clutter-free living spaces by regularly cleaning and adopting organizational systems. They embrace minimalist decor styles characterized by clean lines, simple shapes, and a limited color palette.

In line with their commitment to cleanliness, Clean Girls prioritize using natural and non-toxic products in their daily routines. They opt for skincare, haircare, and household products that are free from harmful chemicals and are environmentally friendly. This extends to their eating habits, as they focus on nourishing their bodies with wholesome and nutritious foods, favoring whole grains, fruits, vegetables, and lean proteins.

Clean girl drink

Clean girls emphasize the importance of staying hydrated[5]

The Clean Girl lifestyle also emphasizes fitness and wellness. Clean Girls engage in regular exercise, such as yoga, pilates, or cardio workouts, to maintain their fitness levels. They also prioritize self-care practices like meditation, mindfulness, and adequate sleep to promote their overall well-being. In the Clean Girl lifestyle, drinking water holds great importance. Clean Girls prioritize staying hydrated and make it a habit to consume an adequate amount of water throughout the day. Water is not only essential for overall health and well-being but also plays a vital role in maintaining clean and clear skin.

Sustainability and eco-consciousness are integral to the Clean Girl lifestyle. Clean Girls are mindful of their environmental impact and make sustainable choices. They reduce waste, recycle, and opt for eco-friendly alternatives, such as reusable bags, water bottles, and eco-conscious clothing brands.

Personal hygiene and self-care are paramount for Clean Girls. They establish skincare regimens, practice good oral hygiene, and maintain grooming habits that contribute to their overall cleanliness and well-being.

Clean girl journaling

Clean girls journal to keep organized and relax[6]

A balanced and organized lifestyle is a key aspect of the Clean Girl approach. Clean Girls manage their time effectively, prioritize self-care and relaxation, and may incorporate practices like journaling, goal-setting, and scheduling to maintain an organized and fulfilling lifestyle.



Clean Girl Music refers to a genre of music that aligns with the clean girl aesthetic, characterized by its soothing and relaxed vibes. It often includes genres such as indie folk, acoustic, dream pop, and lo-fi music. Clean girl music aims to create a calming and serene atmosphere, incorporating gentle melodies, soft vocals, and introspective lyrics. The music often features acoustic guitar, piano, and atmospheric sounds, creating a tranquil and peaceful ambiance. It is commonly associated with self-care, mindfulness, and creating a sense of tranquility in daily life. Clean girl music can be enjoyed during self-care routines, meditation, yoga sessions, or simply as background music for relaxation and reflection. It provides a serene and soothing soundtrack that complements the clean girl lifestyle.



Clean Girl Movies refer to films that align with the clean girl aesthetic, characterized by their wholesome and uplifting nature. These movies often have positive themes, relatable characters, and heartwarming storylines. They prioritize feel-good moments, inspiration, and personal growth. Clean girl movies typically avoid explicit content, excessive violence, or dark themes, instead focusing on messages of love, friendship, self-discovery, and overcoming challenges. They may include genres such as romantic comedies, family dramas, coming-of-age stories, and feel-good dramas. Clean girl movies provide a sense of comfort, joy, and optimism, making them perfect choices for cozy movie nights, uplifting entertainment, and capturing the essence of the clean girl lifestyle. They aim to inspire, uplift spirits, and leave viewers with a positive and wholesome experience.


Being widely popular, the aesthetic has undoubtedly gained criticisms over the last couple of years. The aesthetic has been criticized for being unobtainable, classist, ageist, racist, and fatphobic.[7]


The main criticism involving this aesthetic is the fact that the products that the "clean girl" promotes are brands like Drunk Elephant, Bubble, etc. and have tons of them. The issue with this is the fact that these brands and the promoted sheer quantity are the price. The aesthetic is clearly marketed towards wealthy women, with an ideal skincare routine being $175-$400.


Some criticize the clean girl aesthetic for copying brown and black girls in the 90s and 2000s, but when white girls overtook the movement, it was no longer called ghetto and poor. Minorities cite it being strange because they were formerly ridiculed for it, but now it's seen as fashionable.[8][9]

Similar aesthetics[]

The clean girl aesthetic draws inspiration from various sources and conceptualizes "less is more." It encourages individuals to embrace simplicity, find beauty in the essentials, and prioritize self-care. Influencers and content creators play a significant role in popularizing the clean girl aesthetic through their curated content and style inspiration.

  • Minimalism: The aesthetic embraces simplicity, clean lines, and a pared-down approach to fashion and design.
  • Scandinavian: Inspired by the minimalism and functionality of Scandinavian design, this aesthetic focuses on clean and streamlined fashion choices.
  • Modern Classic: The Modern Classic aesthetic combines timeless pieces with a modern twist, emphasizing clean and sophisticated fashion.
  • French Chic: French Chic is known for its effortless elegance, featuring simple yet stylish outfits with a focus on quality and classic silhouettes.
  • Preppy: The Preppy aesthetic incorporates clean-cut, polished outfits with a hint of collegiate influence, often featuring tailored pieces and traditional patterns.
  • Classic: The Classic aesthetic celebrates timeless fashion choices and clean, tailored silhouettes that withstand the test of time.



  1. Julia Guerra (June 22, 2022 15:11). How to Channel the Clean Girl Aesthetic, According to Fashion Influencers Who Have Already Nailed the Trend. InStyle. Retrieved June 18, 2023. Archived.
  2. Ruby McAuliffe (July 27, 2022 13:45). The clean girl aesthetic: where it’s from, what it is and how to get it. NY Post. Retrieved June 18, 2023. Archived.
  3. AR Staff (January 17, 2023). The Best Clean Girl Fragrances Smell Like Your Skin, But Better. Albert Review. Retrieved June 18, 2023. Archived.
  4. Pinterest Official (Sep 28, 2021). Pin by Ivy on Clean. Pinterest. Retrieved June 18, 2023. Archived.
  5. Mia Bennett (June 21, 2021). What It Means to Become "That" Girl. The Teen Magazine. Retrieved June 19, 2023. Archived.
  6. Intelligent ChangeThe Five Minute Journal. PRVNT LA. Retrieved June 18, 2023. Archived.
  7. Ariane Resnick (October 3, 2022 16:31). The Clean Girl Aesthetic Is All Over Social Media—But It's Not Exactly Harmless. Byrdie. Retrieved June 18, 2023. Archived.
  8. Taylor Cassidy (July 25, 2022). Let's Discuss: TikTok's "Clean Girl" Aesthetic. YouTube. Retrieved June 18, 2023. Archived.
  9. Samantha Olson (January 11, 2023). Here’s a Rundown on the Clean Girl Aesthetic That’s Dominating TikTok RN. Seventeen. Retrieved June 18, 2023. Archived.
  10. Pinterest Officialbreakfast. Pinterest. Retrieved June 18, 2023. Archived.
  11. alliesphotocollages81 Piece White Aesthetic Collage Kit. Etsy. Retrieved June 18, 2023. Archived.
  12. IBT Girls (May 26, 2022). 8 Benefits of Practicing Yoga. Inspired by This. Retrieved June 18, 2023. Archived.