Clean Girl

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Clean Girl
Decade of origin	Early 2020s
Key motifs	Minimalist makeup, sleek hairstyles, neutral color palettes, simple silhouettes
Key colours	Whites, creams, neutral tones
Key values	Simplicity, polished appearance, self-care
Related aesthetics	Minimalism Pink Pilates Princess Scandi Girl Winter Scandinavian Design That Girl Vanilla Girl
Related brands	Everlane, COS, Muji

Clean Girl is a recent fashion and lifestyle microtrend characterized by a minimalist and refined approach to beauty and style. It originated as a popular trend on TikTok and Instagram around 2023. This aesthetic draws inspiration from Scandinavian Design, minimalism, and the concept of "clean living." The "Clean Girl" trend has been adopted and popularized by influencers and celebrities like Hailey Bieber and Sofia Richie, who frequently show minimalist outfits and polished, "effortless" appearances. It largely overlaps with That Girl and Vanilla Girl.

It emphasizes a natural, fresh-faced look, typically achieved through a focus on skincare routines that prioritize healthy, "glowy" skin, and simple makeup application with neutral tones and sheer coverage. Hair is often styled in sleek, pulled-back styles like a bun or ponytail. Wardrobe choices favor well-fitted clothing with clean lines and neutral color palettes, such as white button-down shirts, tailored blazers, and minimalist dresses. Accessories tend to be minimal and elegant, including delicate jewelry like gold hoops or simple necklaces.

Fashion

Clean girl fashion

Clean girl fashion revolves around clean lines, simple silhouettes, and neutral color palettes. It often includes well-fitted clothing made from quality materials. Key wardrobe staples may include white button-down shirts, high-waisted trousers, tailored blazers, minimalist dresses, and classic sneakers. The emphasis is on timeless and versatile pieces that exude a sense of sophistication and elegance.

Some staples in clean girl fashion include:

• Crisp White Blouse: Invest in a well-tailored white blouse that can be dressed up or down.
• High-Waisted Trousers: Opt for tailored high-waisted trousers in neutral colors like black, navy, or beige.
• Minimalist Dresses: Choose simple and elegant dresses with clean silhouettes.
• Structured Blazers: A structured blazer instantly adds polish to any outfit.
• Quality Denim: Invest in high-quality denim jeans with a clean and tailored fit.
• Leather Accessories: Add sophistication to your outfit with clean and minimal leather accessories.
• Delicate Jewelry: Opt for dainty and minimal jewelry pieces to complement your clean aesthetic.

Makeup

Clean girl makeup

Clean girl makeup is characterized by a natural and minimalistic approach that aims to enhance one's features while maintaining a fresh and effortless look. The focus is on achieving a flawless complexion with a dewy and glowing finish. Clean girl makeup typically involves using lightweight, sheer foundation or tinted moisturizer to even out the skin tone, followed by a subtle application of blush to add a healthy flush to the cheeks. Eyes are often kept simple with neutral eyeshadows or a swipe of mascara to define the lashes. The eyebrows are groomed but maintain a soft and natural appearance. Lips are usually adorned with nude or subtle pink shades, emphasizing the natural lip color. The overall goal of clean girl makeup is to create a radiant and naturally beautiful appearance that enhances one's features without appearing overly done or heavy.

Here are some product recommendations for achieving a clean girl makeup look:

• Tinted Moisturizer or Sheer Foundation: Opt for lightweight and natural-looking formulas that provide a sheer coverage to even out the skin tone without feeling heavy. Some popular options include Laura Mercier Tinted Moisturizer and NARS Pure Radiant Tinted Moisturizer.
• Cream Blush: Choose cream blushes in soft pink or peachy shades to achieve a subtle and natural flush on the cheeks. Glossier Cloud Paint and Milk Makeup Lip + Cheek are great options for a fresh and dewy glow. Though not a cream blush, the liquid Rare Beauty Soft Pinch Liquid Blush gives a strong flush and is a staple in the community.
• Neutral Eyeshadow Palette: Look for eyeshadow palettes that feature a range of neutral shades like beige, taupe, and soft browns. The Urban Decay Naked2 Basics Palette and Too Faced Natural Eyes Eyeshadow Palette offer versatile options for creating natural and effortless eye looks.
• Mascara: Opt for a lengthening or defining mascara to enhance your lashes without appearing too heavy. Benefit Cosmetics They're Real! Lengthening Mascara and Maybelline Lash Sensational Mascara are popular choices for achieving natural-looking lashes.
• Brow Gel or Pencil: Use a brow gel or pencil to lightly fill in and shape your brows while keeping them looking soft and natural. Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel and Anastasia Beverly Hills Brow Wiz are reliable options for achieving well-groomed yet natural brows.
• Nude or Subtle Lipstick/Lip Gloss: Choose lip products in shades that closely resemble your natural lip color. Opt for nude shades or subtle pink hues to enhance your lips without overpowering the overall look. Bobbi Brown Crushed Lip Color and Fenty Beauty Gloss Bomb Universal Lip Luminizer are popular choices for a clean and polished lip finish.

Lifestyle

An uncluttered bedroom

The Clean Girl lifestyle encompasses various aspects of daily life that prioritize cleanliness, organization, and simplicity. Clean Girls strive to maintain clean and clutter-free living spaces by regularly cleaning and adopting organizational systems. They embrace minimalist decor styles characterized by clean lines, simple shapes, and a limited color palette.

In line with their commitment to cleanliness, Clean Girls prioritize using natural and non-toxic products in their daily routines. They opt for skincare, haircare, and household products that are free from harmful chemicals and are environmentally friendly. This extends to their eating habits, as they focus on nourishing their bodies with wholesome and nutritious foods, favoring whole grains, fruits, vegetables, and lean proteins.

Clean girls emphasize the importance of staying hydrated

The Clean Girl lifestyle also emphasizes fitness and wellness. Clean Girls engage in regular exercise, such as yoga, pilates, or cardio workouts, to maintain their fitness levels. They also prioritize self-care practices like meditation, mindfulness, and adequate sleep to promote their overall well-being. In the Clean Girl lifestyle, drinking water holds great importance. Clean Girls prioritize staying hydrated and make it a habit to consume an adequate amount of water throughout the day. Water is not only essential for overall health and well-being but also plays a vital role in maintaining clean and clear skin.

Sustainability and eco-consciousness are integral to the Clean Girl lifestyle. Clean Girls are mindful of their environmental impact and make sustainable choices. They reduce waste, recycle, and opt for eco-friendly alternatives, such as reusable bags, water bottles, and eco-conscious clothing brands.

Personal hygiene and self-care are paramount for Clean Girls. They establish skincare regimens, practice good oral hygiene, and maintain grooming habits that contribute to their overall cleanliness and well-being.

Clean girls journal to keep organized and relax

A balanced and organized lifestyle is a key aspect of the Clean Girl approach. Clean Girls manage their time effectively, prioritize self-care and relaxation, and may incorporate practices like journaling, goal-setting, and scheduling to maintain an organized and fulfilling lifestyle.

Music

Playlists

• Clean Girls Radio on Spotify
• Clean Girl Aesthetic with Happy Study Music to Make Your Day Better on YouTube
• A playlist for every and any hot girl, self care, clean girl summer 💌 on TikTok

Criticism

Unachievable

Critics argue that the Clean Girl aesthetic often promotes a lifestyle that is financially inaccessible to many. The emphasis on specific, high-end brands for skincare, makeup, and clothing, combined with the sheer quantity of products frequently associated with the aesthetic, can create the perception that it is primarily marketed towards wealthy individuals. Examples of such brands include Drunk Elephant and Bubble, and it has been cited that an ideal skincare routine for this aesthetic can cost $175-$400.

Cultural Appropriation

Some criticize the aesthetic's potential to appropriate and erase the contributions of black and brown women, particularly in its use of hairstyles and other visual elements that were previously deemed "ghetto"/"poor," associated with marginalized communities. Some argue that when these styles are adopted by white women, they are presented as fashionable and trendy, while they were previously stigmatized and ridiculed for it.

Gallery

Clean girl food features a lot of greens and fruits

Clean girl sipping coffee with all-white accessories

Yoga is a common type of workout in the clean girl aesthetic

Organic skincare.