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Cinnamon Girl is an aesthetic term on TikTok that has multiple interpretations. The origin of the name is from Lana del Rey's song "Cinnamon Girl," a melancholy song about being desperately in love to a man who pushes her away. Because of Lana del Rey's popularity with the female aesthetic community (as with all Coquette aesthetics), young women have taken the name and applied it to many brown-based visuals that have elements of other Girl aesthetics, which are aesthetics that are in line with an aspirational lifestyle for women in their late teens to late twenties.

The other influence of the name is the emphasis on a "signature scent," with cinnamon scents being highly connotative of coziness and autumn.

One of the interpretations of the aesthetic is of a more youthful and trendy take on the Autumn VSCO aesthetic. Here, the aesthetic revolves around autumn-themed domesticity, especially baking, but with a more luxury, coquette, and Downtown Girl interpretation with updated fashion pieces and a more romantic image. Much of the inspiration also comes from Gilmore Girls, a TV show taking place in a charming autumnal New England town.

The second interpretation is more in line with Clean Girl, where instead of the spring-themed pastels and spa-like pale colors, the colors are warm-toned. Similar to the other interpretation, there are more images of urban and luxury elements.

The tag on TikTok most often brings up videos of young women lip-syncing to the song, with a caption that begins with "Cinnamon Girl is for..." with the rest of the caption describing types of sensitive, introverted, and hurt young women looking for love, as the original song describes. This, however, does not have an aesthetic component, as the videos lack a visual component other than the poster lip-syncing.

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There are many interpretations of this name, but one of the constants is the use of brown, beige, and other warm colors in photos, hence the name "cinnamon." Foods that also have this spice, such as cinnamon rolls and lattes, are also common in all interpretations.

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