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Cheiron Crush is a music video aesthetic that was prevalent from roughly 1997 to 2003, during the Y2K Futurism era. The name comes from Cheiron Studios, where many pop hits of the era were produced (chiefly by Max Martin and the late Denniz PoP).

Visuals[]

Popular visual elements include:

  • Low contrast
  • High saturation
  • Metallic clothing
  • Bubbles
  • Lava lamps
  • Blue/green lighting
  • Magenta and chromatic aberration
  • Camera flash shutter
  • Overhead camera

History[]

The term was coined by designer and celebutante Steves Peeps in 2021. This aesthetic is named after director Nigel Dick's Pop music video style that dominated the late 90s and early 2000s.

Media[]

Movies[]

  • 2gether (2000)
  • Josie and The Pussycats (2001)
  • Spice World (1997)

Commercials[]

  • Pepsi Spice Girls (1997)
  • Meow Mix (2023)

Music[]

Artists[]

  • Backstreet Boys
  • NSYNC
  • Mandy Moore
  • Britney Spears
  • Jessica Simpson
  • M2M
  • Savage Garden
  • Five
  • Anastacia

Gallery[]

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